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CAMPAIGN ANALYTICS

Identify the appropriate message and KPIs prior to the campaign, measure consistently to optimize performance; recommend improvements for upcoming campaigns, and track sentiment to avoid negative social media reactions.

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  •  Evaluate communication impact and effectiveness on social media users (Brand Love, Brand Awareness).
  • Identify success factors for the campaign and key metrics for measuring that success.
  • Powered by Vietnam's #1 Social Listening Platform - SocialHeat.

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Social Suite

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CAMPAIGN ANALYTICS

Selecting the right message, defining KPIs prior to campaigns, continuously measuring to optimize activity effectiveness, proposing improvements for subsequent campaigns, and monitoring sentiment to prevent negative reactions on social media.
  • Assessing communication effects and impact on social media users (Brand Love, Brand Awareness).
  • Identifying factors contributing to campaign success and key metrics measuring that success.
  • Data from Vietnam's top Social Listening platform - SocialHeat.

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TRUSTED BY LEADING BRANDS
Establish KPIs, measure and evaluate the effectiveness of communication campaigns impacting target customers, and compare with competitors Before - During - After the campaign.

WHY IS CAMPAIGN ANALYTICS IMPORTANT ?

The basis for setting KPIs and optimizing effective campaigns

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Choosing the right message & KPIs

Before launching a campaign

  • What criteria should be used to develop & adjust ideas, communication messages?
  • How is the brand currently perceived and discussed about?
  • What are new insights (interests, preferences, likes, dislikes,...) of the industry?
  • How to establish appropriate KPIs for the campaign?
  • Measuring the effectiveness of brand activities at the current time?
  • Based on the type of campaign planned, comparing this performance with competitors?

Optimize COST & ensure effectiveness

Through measurement during the campaign period:

  • How is the campaign (message, communication channels, activities) being responded to, interacted with?
  • Based on the campaign objectives, how is the campaign achieving its KPIs targets?
  • Should your brand adjust the campaign message, communication channels, activities to achieve KPIs & optimize communication effectiveness?
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Measuring effectiveness after campaign ends

To optimize for future campaigns

  • Did the campaign achieve its communication objectives & KPIs?
  • What aspects of the campaign were successful and what were not?
  • Comparing the effectiveness of the campaign with competitors' campaigns and similar campaigns occurring simultaneously?
  • What improvement recommendations can be made to optimize future communication activities for the brand?

Talk with our team

Learn more

Choosing the right message & KPIs

Before launching a campaign

  • What criteria should be used to develop & adjust ideas, communication messages?
  • How is the brand currently perceived and discussed about?
  • What are new insights (interests, preferences, likes, dislikes,...) of the industry?
  • How to establish appropriate KPIs for the campaign?
  • Measuring the effectiveness of brand activities at the current time?
  • Based on the type of campaign planned, comparing this performance with competitors?

Optimize COST & ensure effectiveness

Through measurement during the campaign period:

  • How is the campaign (message, communication channels, activities) being responded to, interacted with?
  • Based on the campaign objectives, how is the campaign achieving its KPIs targets?
  • Should your brand adjust the campaign message, communication channels, activities to achieve KPIs & optimize communication effectiveness?
Learn more
Learn more

Measuring effectiveness after campaign ends

To optimize for future campaigns

  • Did the campaign achieve its communication objectives & KPIs?
  • What aspects of the campaign were successful and what were not?
  • Comparing the effectiveness of the campaign with competitors' campaigns and similar campaigns occurring simultaneously?
  • What improvement recommendations can be made to optimize future communication activities for the brand?

ABOUT CAMPAIGN ANALYTICS

Campaign Analysis Report Includes:

The report is designed to be produced on campaign period, tailored to the communication objectives.

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Pre - Campaign:
  • Understanding Brand: Analyse the current situation of the brand.
  • Understanding Competitor: Analyse competitor brands and the industry.
  • Market Insight: Identify insights within the industry.
  • Category Benchmark: Recommend industry benchmarks to propose appropriate KPIs.
During Campaign
  • KPI Comparison & Category Benchmark: Compare campaign effectiveness with KPIs.
  • Campaign Virality: Measure the campaign's viral impact.
  • Campaign Contribution to Brand Discussion: Ratio of brand discussions generated by the campaign.
  • Audience Attitude Towards the Campaign: How is the campaign being responded by consumers?
Post Campaign 
  • KPI Comparison & Category Benchmark: Compare campaign effectiveness with KPIs.
  • Campaign Performance: Analyze campaign effectiveness based on specific campaign objectives.
  • Key Learnings: Lessons learned to optimize future activities.
  • Category Benchmark: Compare campaign effectiveness with benchmarks in the industry or similar ongoing campaigns.

Vietnam's Most Comprehensive Social Media Analytics Service

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Social Suite - Powered by Big Data & AI Technology

YouNet Media exclusively owns the Social Suite, featuring advanced technology platforms that cater to diverse brand tracking and measurement needs.
Unveil user personas for effective marketing: concern, needs. Fear, touch points…
Consumer Analysis
Measure effectiveness with scientific metrics to select the right influencers and reduce budget waste.
Influencer Analysis
Identify emerging and trending topics related to the industry, complemented by insights from an experienced analytical team.
Trend Analysis
Drive e-commerce growth for brands by assisting with planning, monitoring, and optimizing operations.
E-commerce Analysis
Detect and mitigate potential negative discussions that could escalate into communication crises.
Crisis Alert
Provides a comprehensive overview of the industry and brand, enabling effective communication planning.
Category Analysis
Analyze and assess brand and competitor activities to refine and optimize communication strategies.
Brand Health Analysis
Monitor, analyze, and evaluate campaign effectiveness to optimize performance and benchmark against other campaigns.
Campaign Analysis
YouNet Media's in-depth analytical reports enhance brand communication effectiveness and drive greater business impact.
We provide Platforms and Services that empower businesses to make effective communication and business decisions through data technology and analytical expertise.

Technology Platforms & Analytics services

OUR SOLUTIONS

The #1 Social Listening Platform in Vietnam - real-time social media data collection and analytics powered by Big Data & AI technology.
Vietnam's First Social Media Trend Measurement Platform.
Vietnam's Largest Platform for Influencer Analytics and Measurement.

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WHY YOUNET MEDIA

Stay Ahead of Trends, Drive Profit Growth

Analyze - Plan - Monitor - Measure Your Marketing Activities with YouNet Media.
CONTACT US
SCHEDULE A FREE CONSULTATION
A member company of YouNet Group – The Leading Social Listening & E-commerce Intelligence Platforms & Services.
  • Does your brand perform well on social media?
  • Which activities or content should your brand implement?
  • Identify the issues, context, and research needs of your brand.
  • Consult on customized Social Listening solutions tailored to your communication and business objectives.
  • Conduct live demos and provide data based on available reports (if applicable).

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Monitor, analyze, and assess the effectiveness of social media campaigns.

Campaign Analysis 

Select the right influencers to optimize budget and impact.

Influencer Analysis 

Uncover portraits, interests, and touchpoints on social media.

Consumer Analysis

Provide solutions for tracking and analyzing e-commerce data.

E-commerce Analysis 

Provide a comprehensive overview of the industry and the brand.

Category Analysis 

Analyze and evaluate brand actions and competitor activities.

Brand Health Analysis 

Detect and promptly mitigate potential negative discussions.

Crisis Alert

ECOMMERCE INTELLIGENCE

Corporation - Group Holdings 

Comprehensive reputation management solutions for corporations.

Real Estate

Comprehensive social media information management solutions for real estate brands.

Hospital - Clinic 

Reputation management solutions for hospitals on media platforms

YOUNET MEDIA ‘S PLATFORMS

The first social media trend measurement platform in Vietnam.

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Collect and aggregate social media data in real time using Big Data and AI.

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The largest platform in Vietnam for influencer statistics, measurement, and evaluation.

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For Agency

A program uniquely designed with exclusive benefits for Agencies.

For News Media

Support providing fast and accurate data to reporters and the press.

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SOCIAL LISTENING
GIẢI PHÁP CHO NGÀNH
ECOMMERCE INTELLIGENCE
Solution

For News Media

Support providing fast and accurate data to reporters and the press.

For Agency

A program uniquely designed with exclusive benefits for Agencies.
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