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Social Suite

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Category Analytics

Provide a comprehensive overview of the industry and brand, enabling effective communication planning: analyze brand and competitor feedback, assess the communication effectiveness of the brand and competitors on social media, and gauge interest in the industry.

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  • Evaluate the brand and competitor landscape in the past.
  • Identify market shifts and emerging trends.
  • Leverage the largest historical data source available in the market through the SocialHeat platform. 

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Tài nguyên

Social Suite

VỀ YOUNET MEDIA

TUYỂN DỤNG

HỢP TÁC

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Giải pháp

Category Analytics

Provide a comprehensive overview of the industry and brand, enabling effective communication planning: analyze brand and competitor feedback, assess the communication effectiveness of the brand and competitors on social media, and gauge interest in the industry.
  • Evaluate the brand and competitor landscape in the past.
  • Identify market shifts and emerging trends.
  • Leverage the largest historical data source available in the market through the SocialHeat platform.

Talk with our team

TRUSTED BY LEADING BRANDS
Evaluate the comprehensive landscape of the industry, brand, and consumers, providing a solid foundation for effective communication planning.

WHY IS CATEGORY ANALYTICS IMPORTANT ?

An Essential Analytical Service for Every Business

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Learn more

Evaluate the past landscape of the brand and competitors

Build a solid foundation for effective and realistic communication planning

Analyze Brand & Competitor Feedback
(Level of Awareness/ Level of Preference/ Perceptions/ Opinions: Strengths/ Weaknesses…?)
  • Evaluate the past performance of brand and competitor communications.
  • Identify areas the brand should avoid or learn from.
  • Discover opportunities for marketing and branding activities.

Understand Shifts in Market Demand

To Anticipate and Uncover New Business Opportunities

  • What new interests or concerns are emerging in the industry?
  • How are these trends shifting?
  • Which touchpoints have the greatest influence on purchasing decisions?
  • Considering the impact of new trends or competitor brand communications.
Learn more

Talk with our team

Understand Shifts in Market Demand

To Anticipate and Uncover New Business Opportunities

  • What new interests or concerns are emerging in the industry?
  • How are these trends shifting?
  • Which touchpoints have the greatest influence on purchasing decisions?
  • Considering the impact of new trends or competitor brand communications.
Learn more
Learn more

Evaluate the past landscape of the brand and competitors

Build a solid foundation for effective and realistic communication planning

Analyze Brand & Competitor Feedback (Level of Awareness/ Level of Preference/ Perceptions/ Opinions: Strengths/ Weaknesses…?)
  • Evaluate the past performance of brand and competitor communications.
  • Identify areas the brand should avoid or learn from.
  • Discover opportunities for marketing and branding activities.

ABOUT CATEGORY ANALYTICS REPORT

Category Analysis Report Includes:

Reports designed with monthly, quarterly, and annual frequencies, tailored to communication objectives.

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Brand Audit - Evaluation of Brand Performance
  • Brand Awareness & Brand Sentiment: Coverage of the brand on social media & Brand preference.
  • Brand/Product Attribute & Brand/Product Perception: Feedback on product/brand attributes & Brand perceptions.
  • Brand Activities: Evaluation of activity effectiveness.
  • Benchmark: Propose industry standards to set realistic goals and optimize performance.
Competitor Audit - Evaluation of Competitor Performance
  •  Share of Voice: Discussion share of the brand and competitors.
  • Brand Sentiment: Feedback on competitors.
  • Brand/Product Attribute & Brand/Product Perception: Feedback on competitors' product/brand attributes & perceptions of competitors.
  • Brand Activities: Evaluation of competitors' activity effectiveness.
Explore Touchpoints in the Customer Journey
  • Where & When: Top discussion sources & Timing of discussions.
  • What & How: Interests & Concerns & Why - Reasons for discussion: Areas of interest/ topics of engagement.
  • Touchpoints in the Search & Purchase Journey. 

Vietnam's Most Comprehensive Social Media Analytics Service

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Social Suite - Powered by Big Data & AI Technology

YouNet Media exclusively owns the Social Suite, featuring advanced technology platforms that cater to diverse brand tracking and measurement needs.
Unveil user personas for effective marketing: concern, needs. Fear, touch points…
Consumer Analysis
Measure effectiveness with scientific metrics to select the right influencers and reduce budget waste.
Influencer Analysis
Identify emerging and trending topics related to the industry, complemented by insights from an experienced analytical team.
Trend Analysis
Drive e-commerce growth for brands by assisting with planning, monitoring, and optimizing operations.
E-commerce Analysis
Detect and mitigate potential negative discussions that could escalate into communication crises.
Crisis Alert
Provides a comprehensive overview of the industry and brand, enabling effective communication planning.
Category Analysis
Analyze and assess brand and competitor activities to refine and optimize communication strategies.
Brand Health Analysis
Monitor, analyze, and evaluate campaign effectiveness to optimize performance and benchmark against other campaigns.
Campaign Analysis
YouNet Media's in-depth analytical reports enhance brand communication effectiveness and drive greater business impact.
We provide Platforms and Services that empower businesses to make effective communication and business decisions through data technology and analytical expertise.

Technology Platforms & Analytics services

OUR SOLUTIONS

The #1 Social Listening Platform in Vietnam - real-time social media data collection and analytics powered by Big Data & AI technology.
Vietnam's First Social Media Trend Measurement Platform.
Vietnam's Largest Platform for Influencer Analytics and Measurement.

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WHY YOUNET MEDIA

Stay Ahead of Trends, Drive Profit Growth

Analyze - Plan - Monitor - Measure Your Marketing Activities with YouNet Media.
CONTACT US
SCHEDULE A FREE CONSULTATION
A member company of YouNet Group – The Leading Social Listening & E-commerce Intelligence Platforms & Services.
  • Does your brand perform well on social media?
  • Which activities or content should your brand implement?
  • Identify the issues, context, and research needs of your brand.
  • Consult on customized Social Listening solutions tailored to your communication and business objectives.
  • Conduct live demos and provide data based on available reports (if applicable).

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Monitor, analyze, and assess the effectiveness of social media campaigns.

Campaign Analysis 

Select the right influencers to optimize budget and impact.

Influencer Analysis 

Uncover portraits, interests, and touchpoints on social media.

Consumer Analysis

Provide solutions for tracking and analyzing e-commerce data.

E-commerce Analysis 

Provide a comprehensive overview of the industry and the brand.

Category Analysis 

Analyze and evaluate brand actions and competitor activities.

Brand Health Analysis 

Detect and promptly mitigate potential negative discussions.

Crisis Alert

ECOMMERCE INTELLIGENCE

Corporation - Group Holdings 

Comprehensive reputation management solutions for corporations.

Real Estate

Comprehensive social media information management solutions for real estate brands.

Hospital - Clinic 

Reputation management solutions for hospitals on media platforms

YOUNET MEDIA ‘S PLATFORMS

The first social media trend measurement platform in Vietnam.

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Collect and aggregate social media data in real time using Big Data and AI.

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The largest platform in Vietnam for influencer statistics, measurement, and evaluation.

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For Agency

A program uniquely designed with exclusive benefits for Agencies.

For News Media

Support providing fast and accurate data to reporters and the press.

Contact

SOCIAL LISTENING
GIẢI PHÁP CHO NGÀNH
ECOMMERCE INTELLIGENCE
Solution

For News Media

Support providing fast and accurate data to reporters and the press.

For Agency

A program uniquely designed with exclusive benefits for Agencies.
PARTNERSHIP