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How YouNet identified market whitespace for New Sunscreen brands
Blue Ocean collaborated with YouNet Media and YouNet ECI to uncover unmet consumer pain points that current competitors have not addressed, and to identify a market whitespace large enough for a new sunscreen brand to stand out from day one.
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Which fried chicken brand is truly sparking the community’s voice on Social Media?
Fried chicken is not only a familiar fast-food dish but also a topic that sparks hundreds of thousands of lively conversations on social media. Beyond the competition in revenue and market share, the real question is: have brands truly reached the community’s voice and turned dining experiences into stories that are discussed and spread? Let’s […]
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TikTok and Threads: Expanding discussion spaces for users and Coffee Shop brands
TikTok & Threads expand customer discussion spaces about Coffee Shop chains in H1/2025. Explore key shifts with YouNet Media!
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Turning a Review Crisis into a Growth Lever: The Transformation & Repositioning Journey of a Vietnamese Brand
What happens when your marketing budget not only fails to deliver the expected ROI but also directly sparks a full-blown crisis? Brand A launched a new line of natural shampoos, backed by meticulous R&D investment. However, social media data soon revealed an unexpected challenge: 72% of negative feedback about the product did not stem from […]
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