CONSUMERS ANALYTICS

Develop a comprehensive understanding of your target customers/users and stay ahead of constant changes in their interests, needs, and behaviors through the analysis of millions of social media discussions.

Talk with our team

Comprehensive research (demographics, interests, perspectives, needs) on potential customer segments: Gen Z, Gen Alpha, Pregnant Women & Parents, Office workers, etc)
Recommendations to remove barriers, drive demand & brand love when approaching targeted customers.
Powered by Vietnam's leading Social Listening Platform - SocialHeat.

CONSUMERS ANALYTICS

Develop a comprehensive understanding of your target customers/users and stay ahead of constant changes in their interests, needs, and behaviors through the analysis of millions of social media discussions.

Comprehensive research (demographics, interests, perspectives, needs) on potential customer segments: Gen Z, Gen Alpha, Pregnant Women & Parents, Office workers, etc)
Recommendations to remove barriers, drive demand & brand love when approaching targeted customers.
Powered by Vietnam's leading Social Listening Platform - SocialHeat.

Start Your Free Trial

TRUSTED BY LEADING BRANDS

Understand the perceptions, emotions, touchpoints, and factors influencing the purchasing decisions of your target customers on social media, ensuring that every communication effort is a strategically informed investment.

WHY IS CONSUMER ANALYTICS IMPORTANT ?

Gain insights into social media users to support your communication strategy

Talk with our team

Learn more

Analysis consumer discussions

To gain a deep understanding of the user group we want to reach

Where are potential customers most actively discussing?
What are the interests and preferences of customers in this industry?
Which touchpoints have the most significant impact on purchasing decisions?
What are the drivers and barriers in the customer’s purchasing process?

Keeping up with consumer changes

To adjust and improve products, services, and communication activities

Compared to 6 months/1 year ago, have there been any changes in customer interests/preferences?
Have there been any changes in the motivation and barriers to purchasing for customers?
After a major event, how has consumer behavior in the industry been affected?

Learn more

Discover New Business Opportunities

In the industry

What new customer needs have emerged in the industry under the influence of new trends or competitors' communication activities?
In the current context, are there any new potential customer segments/consuming behaviors emerging in the industry?
How can the brand understand and tap into these new potential customer segments within the industry?

Talk with our team

Learn more

Analysis consumer discussions

To gain a deep understanding of the user group we want to reach

Where are potential customers most actively discussing?
What are the interests and preferences of customers in this industry?
Which touchpoints have the most significant impact on purchasing decisions?
What are the drivers and barriers in the customer’s purchasing process?

Keeping up with consumer changes

To adjust and improve products, services, and communication activities

Compared to 6 months/1 year ago, have there been any changes in customer interests/preferences?
Have there been any changes in the motivation and barriers to purchasing for customers?
After a major event, how has consumer behavior in the industry been affected?

Learn more

Discover New Business Opportunities

In the industry

What new customer needs have emerged in the industry under the influence of new trends or competitors' communication activities?
In the current context, are there any new potential customer segments/consuming behaviors emerging in the industry?
How can the brand understand and tap into these new potential customer segments within the industry?

ABOUT CONSUMER ANALYTICS

Consumer Analytics Report Includes:

The report is designed to be produced on campaign period, tailored to the communication objectives.

Talk with our team

Understanding customers & Exploring touchpoints

Who - Demographic: Age/Gender/Location.
Where & When - Top discussion sources & timing of discussions.
What & How - Interests & Concerns: Customers' interests/topics of interest, ranked by level of concern.
Why - Reason to Discuss: Reasons behind customer interest.

Application for the brand: Propose applications for the brand

Potential factors to imply: Analyze potential factors that can help the brand achieve success.
Customer care: Factors to improve customer relationships.
Key drivers of purchase: Factors driving purchasing decisions.
Purchase barrier: Purchase barrier.

Vietnam's Most Comprehensive Social Media Analytics Service

Talk with our team

Social Suite - Powered by Big Data & AI Technology.

YouNet Media exclusively owns the Social Suite, featuring advanced technology platforms that cater to diverse brand tracking and measurement needs.

Unveil user personas for effective marketing: concern, needs. Fear, touch points…

Consumer Analysis

Measure effectiveness with scientific metrics to select the right influencers and reduce budget waste.

Influencer Analysis

Identify emerging and trending topics related to the industry, complemented by insights from an experienced analytical team.

Trend Analysis

Drive e-commerce growth for brands by assisting with planning, monitoring, and optimizing operations.

E-commerce Analysis

Detect and mitigate potential negative discussions that could escalate into communication crises.

Crisis Alert

Provides a comprehensive overview of the industry and brand, enabling effective communication planning.

Category Analysis

Analyze and assess brand and competitor activities to refine and optimize communication strategies.

Brand Health Analysis

Monitor, analyze, and evaluate campaign effectiveness to optimize performance and benchmark against other campaigns.

Campaign Analysis

YouNet Media's in-depth analytical reports enhance brand communication effectiveness and drive greater business impact.

We provide Platforms and Services that empower businesses to make effective communication and business decisions through data technology and analytical expertise.

Technology Platforms & Analytics services

OUR SOLUTIONS

The #1 Social Listening Platform in Vietnam - real-time social media data collection and analytics powered by Big Data & AI technology.

Vietnam's First Social Media Trend Measurement Platform.

Vietnam's Largest Platform for Influencer Analytics and Measurement.

Talk with our team

WHY YOUNET MEDIA

Stay Ahead of Trends, Drive Profit Growth

Analyze - Plan - Monitor - Measure Your Marketing Activities with YouNet Media.

CONTACT US

SCHEDULE A FREE CONSULTATION

A member company of YouNet Group – The Leading Social Listening & E-commerce Intelligence Platforms & Services.

Does your brand perform well on social media?
Which activities or content should your brand implement?
Identify the issues, context, and research needs of your brand.
Consult on customized Social Listening solutions tailored to your communication and business objectives.
Conduct live demos and provide data based on available reports (if applicable).

SOCIAL LISTENING

ECOMMERCE INTELLIGENCE

GIẢI PHÁP CHO NGÀNH

NỀN TẢNG YOUNET MEDIA

SOCIAL LISTENING

ECOMMERCE INTELLIGENCE

SOLUTIONS FOR INDUSTRY

YOUNET MEDIA PLATFORMS

CONSUMERS ANALYTICS

CONSUMERS ANALYTICS

WHY IS CONSUMER ANALYTICS IMPORTANT ?

Gain insights into social media users to support your communication strategy

ABOUT CONSUMER ANALYTICS

Consumer Analytics Report Includes:

OUR SOLUTIONS

WHY YOUNET MEDIA

Stay Ahead of Trends, Drive Profit Growth

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Campaign Analysis

Influencer Analysis

Consumer Analysis

E-commerce Analysis

Category Analysis

Brand Health Analysis

Crisis Alert

ECOMMERCE INTELLIGENCE

Corporation - Group Holdings

Real Estate

Hospital - Clinic

YOUNET MEDIA ‘S PLATFORMS

For Agency

For News Media

Solutions

For News Media

For Agency

PARTNERSHIP

Social Suite

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Campaign Analysis

Influencer Analysis

Consumer Analysis

E-commerce Analysis

Category Analysis

Brand Health Analysis

Crisis Alert

ECOMMERCE INTELLIGENCE

Corporation - Group Holdings

Hospital - Clinic

Real Estate

Food & Beverage

Report Library

Latest Insights

Latest insights

Report Library

Insights

Solutions

For News Media

For Agency

PARTNERSHIP

Social Suite

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Campaign Analysis

Influencer Analysis

Consumer Analysis

E-commerce Analysis

Category Analysis

Brand Health Analysis

Crisis Alert

ECOMMERCE INTELLIGENCE

Comprehensive Reputation Management for Group Holdings

Reputation & Reputation Management for Hospitals - Clinics

Social Media Information Management for Real Estate

AI-Enhanced Social Listening Dashboard exclusively for F&B