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360-Degree View
of Communication and Sales Effectiveness

Customizable dashboard interfaces, structures, and charts to meet the specific needs of businesses and industries.

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  •    Custom Dashboard for Your Business.
  •     User-Friendly, No Training Required.
  •     Monthly Subscription Fee.

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Social Suite

VỀ YOUNET MEDIA

TUYỂN DỤNG

HỢP TÁC

Liên hệ

Giải pháp

360-Degree
View of
Communication
and Sales Effectiveness

Customizable dashboard interfaces, structures, and charts to meet the specific needs of businesses and industries.

Talk with our team

  •    Custom Dashboard for Your Business.
  •     User-Friendly, No Training Required.
  •     Monthly Subscription Fee.
SocialHeat enables businesses to make timely and effective decisions, maximizing communication and sales efforts.
TRUSTED BY LEADING BRANDS

SOCIALHEAT FEATURES

Meet Every Brand’s Measurement and Tracking Requirements

Monitor Positive and Negative Brand Mentions

(Social Brand Performance Monitoring)

Package 1

Track Communication Effectiveness & Monitor Competitors

(Social Brand Reputation Monitoring)

Package 2

Monitor comprehensively your brand on Social Media

(Social Brand 360° Monitoring)

Package 3

Primary Tracking Requirement

MUST HAVE

Additional Needs

ADD-IN

Category Monitoring

Package 4

CEO Image Monitoring

Package 5

Campaign Monitoring

Package 6

Influencer Monitoring

Package 7

Topic Monitoring

Package 8

SUITABLE FOR VARIOUS INDUSTRIES

YouNet Media's Solution Packages

Enhance Your Brand’s Marketing Efficiency with an Online Dashboard.

Social Brand Performance
Monitoring

Social Brand Reputation 
Monitoring

Social Brand 360° 
Monitoring

Add-in Packages

01

02

03

Simultaneously Monitor Brand and Competitor Communication Effectiveness on Social Media
Summarize Brand Communication Effectiveness
Summarize Brand Communication Effectiveness
Template for Rapid Status Reporting to Line-manager
Continuously updated data across multiple platforms provides an overview of Brand Awareness and Brand Love through key social metrics and charts.
Measure and Monitor Communication Activities Using the 5W-1H Model
Measure and Monitor Communication Activities Using the 5W-1H Model
Enables brands to self-analyze and reduce decision-making time to optimize communication activities.
On a single Online Report, execution teams and management can quickly monitor the detailed effectiveness of brand communication activities.
Monitor the Latest Competitor Activity on Social Media
Monitor the Latest Competitor Activity on Social Media
Enable brands to learn and respond swiftly to competitor activities.
Competitor monitoring includes:
  •   Viral content and trending keywords.
  •   Top standout activities (minigames, livestreams, contests, sponsorships, campaigns, etc.).
  •   Contribution of owned media channels to overall brand discussions.
  •   Platforms driving significant engagement and discussions (TikTok, Facebook Groups, Influencers,...)
Use cases

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Use cases

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Brand Team
  •  Viral content and most-discussed keywords.
  • Top prominent activities (minigames, livestreams, contests, sponsorships, campaigns, etc.)
  • Contribution of owned media channels to total brand discussions.
  • Platforms driving significant discussions and interactions (TikTok, Facebook Groups, Influencers, etc.)
Social Media, Content Team
  • For minigames and livestreams, how many people actually participated (number of players, hashtags), and what are their evaluations?
  •  What campaigns or product promotions are competitors currently running?
  • What are the top-performing content, channels, and social platforms (Facebook, TikTok, YouTube, etc.) for both the brand and its competitors?
  • What are users saying about competitors across Paid, Owned, and Earned media?
Continuously monitor positive and negative information affecting the brand’s reputation on social media.
Gain an overview of the brand’s reputation on social media.
Gain an overview of the brand’s reputation on social media.
Template for Rapid Status Reporting to Executives.
Continuously updated data allows you to track:
  • Volume of brand discussions on social media (total discussions, interactions, etc.)
  • Brand sentiment metrics (sentiment score, positive/negative discussions, etc.)
  • User feedback (product, pricing, promotions, etc.) 
Don’t miss any comments related to the brand, products, or services.
Don’t miss any comments related to the brand, products, or services.
Continuously update discussions so the brand can promptly respond: correct misinformation, increase visibility, and engage with users.
Identify all posts generating positive or negative discussions, categorized by source, content, and activity.
  • Sources and channels generating the most positive or negative content.
  • Content receiving the most positive feedback or controversial comments.
  • Activities being praised or criticized by users.
Quickly capture competitor communication activities and user sentiment.
Quickly capture competitor communication activities and user sentiment.
Enable the brand to self-analyze (Analytics) and learn from competitors.
Automatically classify discussions (positive/negative) from three perspectives:
  • Prominent activities that boost competitor favorability.
  •  Channels generating positive or negative information.
  • Most frequently mentioned content (keywords, formats, etc.).
Use cases

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Use cases

Start Your Free Trial

  •  Brands in sensitive industries to negative information (Real Estate, F&B, Banking, Insurance, Finance).
  • Brand reputation impacts purchasing decisions (Education, Hospitals, Clinics, Healthcare, Pharmaceuticals).
  • Brands preparing for funding rounds, going public, or rebranding.
  • Brands experiencing a communication crisis.
Comprehensive monitoring of communication effectiveness and positive or negative information affecting the brand's reputation on social media.
Package 3 combines Package 1: Social Brand Performance Monitoring and Package 2: Social Brand Reputation Monitoring.

Start Your Free Trial

Social Brand Performance Monitoring

What is the overall effectiveness of the brand’s and competitors' communication?

Social Brand Reputation Monitoring

Are users providing positive or negative feedback on the brand's image in the media?
Category Monitoring

04

Category Monitoring

04

CEO & BOD Image Monitoring

05

05

CEO & BOD Image Monitoring
Campaign Monitoring

06

Campaign Monitoring

06

Influencer Monitoring

07

Influencer Monitoring

07

Start Your Free Trial

Topic Monitoring

08

Start Your Free Trial

Topic Monitoring

08

Measure and monitor influencer effectiveness based on:
Objectives: 
  • Popularity.
  • Sentiment Score (Positive and Negative Sentiment .
Providing for brand:
Benefits:
  • Monitor the impact or sentiment score (positive and negative) regarding the influencer.
Measure and monitor campaign effectiveness:
Objectives:
  • Campaign Awareness.
  • Campaign Love.
  • Campaign Viral.
  • Campaign Relevancy.
Providing for brand:
Benefits:
  • Continuously measure campaign contributions with a sample template.
  • Continuously optimize and make timely adjustments.
Monitor all articles about the CEO and Leadership Team,categorized by:
Objectives:
  • Sentiment Score(Positive, Negative Discussions).
  • Discussion Sources.
  • Prominent Posts.
Providing for brand:
Benefits:
  • Understand sentiments quickly and address any negative news or misinformation promptly.
Monitor user discussion topics, categorized by:
Objectives:
  • Trendline of Discussions.
  •  Source | Channel | Posts.
  • Prominent Discussion Keywords.
Providing for brand:
Benefits:
  • Select messages, channels (influencers), and activities for a topic.
  • Example: New beauty trends, New study abroad trends…
Monitor industry discussions, categorized by:
Objectives:
  • Discussion Trends
  • Discussion Sources
  • Prominent Posts
  • Sentiment Score (Positive, Negative Discussions) 
Providing for brand:
Benefits:
  • Understand its position within the industry.
  •  Track industry trends and fluctuations.
  • Review industry content and activities.

Applying SocialHeat for Brands Across Different Industries

SUITABLE FOR VARIOUS INDUSTRIES

Food & Beverage

Healthcare Industry

Education

Health Tech

Agriculture

BRAND
Purchase Products: Customized Dashboard
F&B chain
Social Brand Performance Monitoring

Package 1

CEO Monitoring

Package 6

TIMELY MITIGATION OF NEGATIVE NEWS
DETECTING NEWS ABOUT CEO
TRACKING COMPETITORS
Needs
  • Run 2-3 major branding campaigns per year on social media.
  •  Challenges in reporting and proving communication effectiveness to the management team.
  • News related to the CEO's legal case is frequently shared on social media.
  •  Challenges in detecting such news.
  • Competitors launch new products monthly (for branding and marketing purposes).
  •  Need to measure actual effectiveness.
Results
  • Easily and resource-efficiently report (customizable template according to needs).
  • Monitor effectiveness with continuously updated data, and quickly assess new campaign performance.
  • Compile all news about the CEO and classify it as positive or negative to quickly understand: Sources, Trends.
  •  Respond promptly to news on the same day.
  • Track beverage trends and viral content from competitors monthly.
  •  Use insights to plan monthly activities and programs.
Distribution of Dietary
Supplements
BRAND
Purchase Products: Customized Dashboard
Social Brand 360° Monitoring

Package 3

TIMELY MITIGATION OF NEGATIVE NEWS
MEASURE THE EFFECTIVENESS OF MINIGAMES AND LIVESTREAMS
CONTINUOUS MONITORING OF COMPETITORS
Needs
  • Record over 200,000 discussions per month (90% from retail channels). Prone to negative news (from health groups) which impacts purchasing decisions.
  • Challenges in reporting and proving communication effectiveness to the management team.
  • Challenges in measuring the effectiveness of livestreams and mini games across multiple platforms.
  • Monitor the implementation and rules of minigames and influencers that competitors are booking each month.
Results
  • Customer Service can easily respond to daily negative news.
  • Proactively monitor sources to develop strategies for mitigation. 
  • Prove effectiveness with detailed data and metrics.
  • Adjust and optimize for the following month. 
  • Capture and measure effectiveness to optimize.
BRAND
Purchase Products: Customized Dashboard
Education System
Social Brand 360° Monitoring

Packega 3

Category Monitoring

Package 4

Topic Monitoring

Package 6

Campaign Monitoring

Package 7

MEASURE AWARENESS LEVELS
MEASURE BRAND REPUTATION
OTHER NEEDS
Needs
  • Implement major campaigns to build branding for the leading brand.
  • Challenges in measuring parental awareness of the leading brands. 
  • Brand reputation influences the decision-making of parents and students when selecting a school.
  • Competitors, especially during peak enrollment season.
  • How is the topic of studying abroad being discussed? Which competitors are heavily promoting it?
  • Measure the effectiveness of major campaigns (compared to competitors). 
Results
  • Continuously measure brand awareness and favorability compared to competitors.
  • Assess the effectiveness of minigames, livestreams, and other activities targeting parents and students. 
  • Statistical analysis of positive and negative feedback about the brand.
  • ---> Timely response to feedback. 
  • Continuously monitor competitors and make adjustments.
  • Select appropriate messages, channels (influencers), and activities for study abroad products.
  • Optimize and plan for the next campaign. 
BRAND
Purchase Products: Customized Dashboard
Pharmaceutical Distribution Platform (eB2B)
Social Brand 360° Monitoring

Package 2

MEASURE AWARENESS LEVELS
MEASURE CAMPAIGN EFFECTIVENESS
MONITOR THE TOPIC OF “DRUG IMPORT DEMAND"
Needs
  • Vulnerable to negative news (related to distribution prices, partnership processes, etc.) from pharmacy and pharmacist communities during the fundraising phase.
  •  ---> Difficult to control and easy to spread.
  • Focus on implementing campaigns to attract and recruit pharmacists to join the platform.
  • ---> Measure the effectiveness of these efforts.
  • Monitor pharmacy and pharmacist trends regarding drug import needs.
Results
  • Monitor positive/negative discussions from pharmacists about the brand.
  • ---> Promptly neutralize any negative news when issues arise.
  • Prove effectiveness to the board and investors.
  • Easily monitor drug import topics categorized by: Source of origin, trends.
  • ---> Proactively increase visibility and recognition.
BRAND
Purchase Products: Customized Dashboard
Group in the field of Agriculture
Social Brand Performance Monitoring

Package 1

Category Monitoring

Package 6

REPORTING ON COMMUNICATION EFFECTIVENESS
MEASURING THE EFFECTIVENESS OF ACTIVITIES
MONITORING COMPETITORS & THE PLANT PROTECTION INDUSTRY
Needs
  • Reporting Communication Effectiveness (Compared to Competitors).
  • Farmer's Brand Preference Levels.
  • Implement Community Responsibility & Sustainable Development Activities for Farmers. 
  • Conduct Workshops & Webinars to Enhance Farmers' Knowledge.  
  • Monitor General Pesticide Discussions (Over 30k Discussions/Month) and Competitor Activities.
Results
  • Streamline Reporting & Resource Efficiency (Customizable Templates).
  • Continuous Data Updates.
  • Demonstrate Effectiveness to Regional and Local Management Boards.
  • Monitor Discussions on Pesticides Industry, Classified by Platform, Source, and Sentiment.

Start Your Free Trial

Giải pháp Social Listening giúp tối đa hoá nỗ lực truyền thông và bán hàng

HIỂU THÊM VỀ SOCIAL HEAT

Social Heat giúp doanh nghiệp ra quyết định hành động hiệu quả & kịp thời, tối đa hoá nỗ lực truyền thông và bán hàng.

Key Features of Social Heat

Automated Reporting Feature
Automatically generate periodic reports and compare results with previous periods.
AI & Big Data Application
Leveraging machine learning and big data technologies, our platform automatically analyzes the sentiment of collected discussions.
Largest Social Media Data Source
In addition to various social media channels, SocialHeat offers the most extensive coverage of TikTok data in the market.

Leading Platform with Proprietary Technology

WHY SOCIAL HEAT?

  • Lack of Comprehensive Measurement Data: Absence of data from a holistic perspective makes it difficult to gauge overall performance.
  • Time and Resource Intensive: Significant time and resources are required to classify information and build reports.
  • Inadequate Brand Discussion Management: Lack of control over discussions about the brand can lead to missed opportunities and potential issues.
  • High Personnel Costs: High-level expertise is needed solely for statistical tasks and data aggregation, leading to increased personnel costs.
WITHOUT SOCIALHEAT
  • Over 98 Metrics & 50+ Charts: Provides comprehensive measurement and tracking capabilities for all data needs.
  •  One-Click Reporting: Export reports in PowerPoint or Excel with just a single click.
  • Continuous Monitoring: Tracks discussions across 7 social media platforms, utilizing AI and Machine Learning for analysis.
  • Customizable Dashboard: Offers 24+ data filtering features tailored to specific measurement and analysis requirements.
WITHOUT SOCIALHEAT

Deep Customer Understanding through Premier Social Listening Tools

LEADING PLATFOTM WITH PROPRIETARY TECHNOLOGY

Social Heat empowers businesses to make effective and timely decisions, maximizing their communication and sales efforts.
Vietnam's Leading Social Listening Platform, Trusted by Top Brands
CLIENTS OF YOUNET MEDIA
WHY YOUNET MEDIA
Stay Ahead of Trends, Drive Profit Growth
Analyze - Plan - Monitor - Measure Your Marketing Activities with YouNet Media.

Talk with our team

CONTACT US
SCHEDULE A FREE CONSULTATION
A member company of YouNet Group – The Leading Social Listening & E-commerce Intelligence Platforms & Services.
  • Does your brand perform well on social media?
  • Which activities or content should your brand implement?
  • Identify the issues, context, and research needs of your brand.
  • Consult on customized Social Listening solutions tailored to your communication and business objectives.
  • Conduct live demos and provide data based on available reports (if applicable).

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Monitor, analyze, and assess the effectiveness of social media campaigns.

Campaign Analysis 

Select the right influencers to optimize budget and impact.

Influencer Analysis 

Uncover portraits, interests, and touchpoints on social media.

Consumer Analysis

Provide solutions for tracking and analyzing e-commerce data.

E-commerce Analysis 

Provide a comprehensive overview of the industry and the brand.

Category Analysis 

Analyze and evaluate brand actions and competitor activities.

Brand Health Analysis 

Detect and promptly mitigate potential negative discussions.

Crisis Alert

ECOMMERCE INTELLIGENCE

Corporation - Group Holdings 

Comprehensive reputation management solutions for corporations.

Real Estate

Comprehensive social media information management solutions for real estate brands.

Hospital - Clinic 

Reputation management solutions for hospitals on media platforms

YOUNET MEDIA ‘S PLATFORMS

The first social media trend measurement platform in Vietnam.

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Collect and aggregate social media data in real time using Big Data and AI.

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The largest platform in Vietnam for influencer statistics, measurement, and evaluation.

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For Agency

A program uniquely designed with exclusive benefits for Agencies.

For News Media

Support providing fast and accurate data to reporters and the press.

Contact

SOCIAL LISTENING
GIẢI PHÁP CHO NGÀNH
ECOMMERCE INTELLIGENCE
Solutions

For News Media

Support providing fast and accurate data to reporters and the press.

For Agency

A program uniquely designed with exclusive benefits for Agencies.
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