Brands preparing for funding rounds, going public, or rebranding.
Brands experiencing a communication crisis.
Comprehensive monitoring of communication effectiveness and positive or negative information affecting the brand's reputation on social media.
Package 3 combines Package 1: Social Brand Performance Monitoring and Package 2: Social Brand Reputation Monitoring.
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Social Brand Performance Monitoring
What is the overall effectiveness of the brand’s and competitors' communication?
Social Brand Reputation Monitoring
Are users providing positive or negative feedback on the brand's image in the media?
Category Monitoring
04
Category Monitoring
04
CEO & BOD Image Monitoring
05
05
CEO & BOD Image Monitoring
Campaign Monitoring
06
Campaign Monitoring
06
Influencer Monitoring
07
Influencer Monitoring
07
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Topic Monitoring
08
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Topic Monitoring
08
Measure and monitor influencer effectiveness based on:
Objectives:
Popularity.
Sentiment Score (Positive and Negative Sentiment .
Providing for brand:
Benefits:
Monitor the impact or sentiment score (positive and negative) regarding the influencer.
Measure and monitor campaign effectiveness:
Objectives:
Campaign Awareness.
Campaign Love.
Campaign Viral.
Campaign Relevancy.
Providing for brand:
Benefits:
Continuously measure campaign contributions with a sample template.
Continuously optimize and make timely adjustments.
Monitor all articles about the CEO and Leadership Team,categorized by:
Objectives:
Sentiment Score(Positive, Negative Discussions).
Discussion Sources.
Prominent Posts.
Providing for brand:
Benefits:
Understand sentiments quickly and address any negative news or misinformation promptly.
Monitor user discussion topics, categorized by:
Objectives:
Trendline of Discussions.
Source | Channel | Posts.
Prominent Discussion Keywords.
Providing for brand:
Benefits:
Select messages, channels (influencers), and activities for a topic.
Example: New beauty trends, New study abroad trends…
Monitor industry discussions, categorized by:
Objectives:
Discussion Trends
Discussion Sources
Prominent Posts
Sentiment Score (Positive, Negative Discussions)
Providing for brand:
Benefits:
Understand its position within the industry.
Track industry trends and fluctuations.
Review industry content and activities.
Applying SocialHeat for Brands Across Different Industries
SUITABLE FOR VARIOUS INDUSTRIES
Food & Beverage
Healthcare Industry
Education
Health Tech
Agriculture
BRAND
Purchase Products: Customized Dashboard
F&B chain
Social Brand Performance Monitoring
Package 1
CEO Monitoring
Package 6
TIMELY MITIGATION OF NEGATIVE NEWS
DETECTING NEWS ABOUT CEO
TRACKING COMPETITORS
Needs
Run 2-3 major branding campaigns per year on social media.
Challenges in reporting and proving communication effectiveness to the management team.
News related to the CEO's legal case is frequently shared on social media.
Challenges in detecting such news.
Competitors launch new products monthly (for branding and marketing purposes).
Need to measure actual effectiveness.
Results
Easily and resource-efficiently report (customizable template according to needs).
Monitor effectiveness with continuously updated data, and quickly assess new campaign performance.
Compile all news about the CEO and classify it as positive or negative to quickly understand: Sources, Trends.
Respond promptly to news on the same day.
Track beverage trends and viral content from competitors monthly.
Use insights to plan monthly activities and programs.
Distribution of Dietary Supplements
BRAND
Purchase Products: Customized Dashboard
Social Brand 360° Monitoring
Package 3
TIMELY MITIGATION OF NEGATIVE NEWS
MEASURE THE EFFECTIVENESS OF MINIGAMES AND LIVESTREAMS
CONTINUOUS MONITORING OF COMPETITORS
Needs
Record over 200,000 discussions per month (90% from retail channels). Prone to negative news (from health groups) which impacts purchasing decisions.
Challenges in reporting and proving communication effectiveness to the management team.
Challenges in measuring the effectiveness of livestreams and mini games across multiple platforms.
Monitor the implementation and rules of minigames and influencers that competitors are booking each month.
Results
Customer Service can easily respond to daily negative news.
Proactively monitor sources to develop strategies for mitigation.
Prove effectiveness with detailed data and metrics.
Adjust and optimize for the following month.
Capture and measure effectiveness to optimize.
BRAND
Purchase Products: Customized Dashboard
Education System
Social Brand 360° Monitoring
Packega 3
Category Monitoring
Package 4
Topic Monitoring
Package 6
Campaign Monitoring
Package 7
MEASURE AWARENESS LEVELS
MEASURE BRAND REPUTATION
OTHER NEEDS
Needs
Implement major campaigns to build branding for the leading brand.
Challenges in measuring parental awareness of the leading brands.
Brand reputation influences the decision-making of parents and students when selecting a school.
Competitors, especially during peak enrollment season.
How is the topic of studying abroad being discussed? Which competitors are heavily promoting it?
Measure the effectiveness of major campaigns (compared to competitors).
Results
Continuously measure brand awareness and favorability compared to competitors.
Assess the effectiveness of minigames, livestreams, and other activities targeting parents and students.
Statistical analysis of positive and negative feedback about the brand.
---> Timely response to feedback.
Continuously monitor competitors and make adjustments.
Select appropriate messages, channels (influencers), and activities for study abroad products.
Optimize and plan for the next campaign.
BRAND
Purchase Products: Customized Dashboard
Pharmaceutical Distribution Platform (eB2B)
Social Brand 360° Monitoring
Package 2
MEASURE AWARENESS LEVELS
MEASURE CAMPAIGN EFFECTIVENESS
MONITOR THE TOPIC OF “DRUG IMPORT DEMAND"
Needs
Vulnerable to negative news (related to distribution prices, partnership processes, etc.) from pharmacy and pharmacist communities during the fundraising phase.
---> Difficult to control and easy to spread.
Focus on implementing campaigns to attract and recruit pharmacists to join the platform.
---> Measure the effectiveness of these efforts.
Monitor pharmacy and pharmacist trends regarding drug import needs.
Results
Monitor positive/negative discussions from pharmacists about the brand.
---> Promptly neutralize any negative news when issues arise.
Prove effectiveness to the board and investors.
Easily monitor drug import topics categorized by: Source of origin, trends.
---> Proactively increase visibility and recognition.
BRAND
Purchase Products: Customized Dashboard
Group in the field of Agriculture
Social Brand Performance Monitoring
Package 1
Category Monitoring
Package 6
REPORTING ON COMMUNICATION EFFECTIVENESS
MEASURING THE EFFECTIVENESS OF ACTIVITIES
MONITORING COMPETITORS & THE PLANT PROTECTION INDUSTRY
Needs
Reporting Communication Effectiveness (Compared to Competitors).
Farmer's Brand Preference Levels.
Implement Community Responsibility & Sustainable Development Activities for Farmers.
Conduct Workshops & Webinars to Enhance Farmers' Knowledge.
Monitor General Pesticide Discussions (Over 30k Discussions/Month) and Competitor Activities.