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Stay ahead of trends
Create content that resonates
Achieve business objectives

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LEARN ABOUT SOCIALTREND

What is SocialTrend?

SocialTrend is a platform that detects trending topics and emerging trends across social media through Social Listening data.
With SocialTrend, users can proactively monitor and stay updated on the latest social media trends, leveraging data to create content aligned with audience preferences and broader business objectives.

Understand Your Audience

What topics are people discussing, and what are they interested in on social media?

Increase Viral Potential

Identify trending topics to incorporate into content and increase its potential to be recommended by social media platforms.

Stay Ahead of Social Media Trends

Easily keep track of emerging trends and trending topics across social media.

Discover New Ideas

Identify unmet consumer needs and develop products and services aligned with emerging trends.

Optimize Communication Timing

Leverage the right trends at the right time or adapt messaging to the current context.

Monitor Industry & Competitors

Gain an overview of trending topics in your industry and monitor how competitors leverage social media trends.

Understand your audience

Identify the topics and aspects that matter most to social media users

Explore audience insights through SocialTrend data:

  • Track the evolution of trending topics over time and identify the most frequently mentioned keywords.
  • Identify the platforms, fanpages, and content creators generating the most discussions.
  • Analyze positive and negative sentiment, along with key demographic insights.
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Increase viral potential

Learn from high-performing content and brands that successfully leverage trends

Leverage SocialTrend data to optimize trend-driven content:

  • Identify the most suitable platforms for content distribution.
  • Learn from top fanpages and content creators that successfully leverage trends.
  • Explore viral posts and brands that have successfully capitalized on emerging trends.

Stay on top of social media trends

Quickly identify relevant trends to incorporate into brand communications

Proactively monitor the latest social media trends:

  • Stay updated on emerging trends and trending topics across social media.
  • Select relevant trends to incorporate into communication content.
  • Learn how brands use social media language to engage with their audiences.
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Discover new ideas

Uncover unmet consumer needs through social media trends

Turn emerging trends into opportunities for product and service development:

  • Identify emerging trends attracting attention across social media.
  • Discover unmet consumer needs.
  • Develop products and services aligned with emerging trends and consumer demands.

Optimize communication timing

Leverage the right trends at the right time to optimize brand communications

Optimize communication timing and messaging with SocialTrend:

  • Identify emerging trends and trending topics gaining attention across social media.
  • Select the right timing to launch trend-driven content.
  • Adapt communication messaging and activities to the current context.
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Monitor industry trends and competitors

Monitor industry trends and competitors' trend-driven activities

Gain an overview of industry trends and brand activities:

  • Identify trending topics attracting audience interest across different industries.
  • Monitor other brands' trend-driven and sponsorship activities.
  • Learn from successful brands to optimize your own trend-driven content.
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A member company of YouNet Group – The leading Social & E-commerce Intelligence company in Vietnam and Southeast Asia.

Does SocialTrend limit the number of trending topics?

NO. The number of trending topics in each category depends on how many trends are detected during the selected period.

YES. SocialTrend retains topics that are no longer trending for up to 30 days. For specific requirements, customers can explore suitable advanced solutions and service packages.

SocialTrend ranks topics based on two key metrics: Total Discussions (posts, comments, and shares, excluding TikTok shares) and Total Engagements (likes, comments, and shares). The same ranking principles are applied consistently and transparently to all topics, without exceptions.

→ Free: Access data from the past 24 hours, with up to 10 trending topics and 10 new topics per category.
→ Advanced plans: Access up to 30 days of data with no limit on trending topics, plus advanced analytics covering trends, sentiment, keywords, platforms, trending content, brands leveraging trends, and additional support options.