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Influencer Analytics

Influencer Analytics is an in-depth analysis service that evaluates influencer effectiveness in real-time using scientific metrics. This enables brands to make informed decisions in selecting the right influencers, assess performance, and optimize campaign outcomes.

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  • Leverage the right influencers to minimize budget waste.
  • Evaluate Influencer Marketing campaign effectiveness against communication goals and set KPIs.
  • Powered by data from Vietnam's leading Social Listening platform, SocialHeat.

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Influencer Analytics

Influencer Analytics is an in-depth analysis service that evaluates influencer effectiveness in real-time using scientific metrics. This enables brands to make informed decisions in selecting the right influencers, assess performance, and optimize campaign outcomes.
  • Leverage the right influencers to minimize budget waste.
  • Evaluate Influencer Marketing campaign effectiveness against communication goals and set KPIs.
  • Powered by data from Vietnam's leading Social Listening platform, SocialHeat.

Talk with our team

TRUSTED BY LEADING BRANDS
Track, measure, and evaluate your brand's communication effectiveness before, during, and after investing in influencers.

WHY IS INFLUENCER ANALYTICS IMPOTANT ?

An Essential Analytical Service for Every Business

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Select the "right" and "high-quality" influencers

To reduce the risk of budget waste.

  • How can brands choose influencers that align with their campaign and message?
  • How can brands avoid the risk of selecting influencers with fake followers and engagement?
  • What criteria should brands use to determine appropriate pricing as influencer marketing costs continue to rise?

Ensure effectiveness and reduce the risk of a PR crisis

by monitoring metrics during the ongoing campaign.

  • How can brands monitor and evaluate channel performance in real-time?
  • How can brands track and respond to user reactions promptly and thoroughly due to influencer impact, minimizing the risk of negative discussions?
  • Should brands adjust their messaging or activities to achieve KPIs and optimize the effectiveness of influencer marketing campaigns?
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Measure effectiveness after the campaign

 to optimize future campaigns.

  • Did the Influencer Marketing campaign achieve its communication goals and set KPIs? What aspects were successful, and what were not?
  • What recommendations can be made to improve and optimize future communication activities for the brand?

Talk with our team

Learn more

Select the "right" and "high-quality" influencers

to reduce the risk of budget waste

  • How can brands choose influencers that align with their campaign and message?
  • How can brands avoid the risk of selecting influencers with fake followers and engagement?
  • What criteria should brands use to determine appropriate pricing as influencer marketing costs continue to rise?

Ensure effectiveness and reduce the risk of a PR crisis

by monitoring metrics during the ongoing campaign.

  • How can brands monitor and evaluate channel performance in real-time?
  • How can brands track and respond to user reactions promptly and thoroughly due to influencer impact, minimizing the risk of negative discussions?
  • Should brands adjust their messaging or activities to achieve KPIs and optimize the effectiveness of influencer marketing campaigns?
Learn more
Learn more

Measure effectiveness after the campaign

 to optimize future campaigns

  • Did the Influencer Marketing campaign achieve its communication goals and set KPIs? What aspects were successful, and what were not?
  • What recommendations can be made to improve and optimize future communication activities for the brand?

ABOUT INFLUENCER ANALYTICS REPORT

Influencer Analysis Report Includes:

Reports are designed with monthly, quarterly, and annual frequencies, tailored to communication objectives.

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During campaign
  • Assess the quality of each influencer profile using exclusive analytics: Active user rate and Reach.
  • Evaluate the alignment with the brand and industry using metrics: Relevance, Resonance, and Sentiment.
  • Identify influencer candidates: Search for the most suitable influencers for the brand and campaign goals.
  • Verify influencers: Ensure the quality of the influencer and their follower base before making an investment. 
Post-campaign
  • KPI Comparison: Compare campaign performance with KPIs.
  • Category Benchmark: Compare campaign effectiveness with industry benchmarks or similar ongoing campaigns.
  • Campaign Influence Performance: Analyze campaign effectiveness against objectives.
  • Key Learning: Extract lessons to optimize future activities.
Pre-campaign
  • Assess the quality of each influencer profile using exclusive analytics: Active user rate and Reach.
  • Evaluate the alignment with the brand and industry using metrics: Relevance, Resonance, and Sentiment.
  • Identify influencer candidates: Search for the most suitable influencers for the brand and campaign goals.
  • Verify influencers: Ensure the quality of the influencer and their follower base before making an investment.

Vietnam's Most Comprehensive Social Media Analytics Service

Talk with our team

Social Suite - Powered by Big Data & AI Technology

YouNet Media exclusively owns the Social Suite, featuring advanced technology platforms that cater to diverse brand tracking and measurement needs.
Unveil user personas for effective marketing: concern, needs. Fear, touch points…
Consumer Analysis
Measure effectiveness with scientific metrics to select the right influencers and reduce budget waste.
Influencer Analysis
Identify emerging and trending topics related to the industry, complemented by insights from an experienced analytical team.
Trend Analysis
Drive e-commerce growth for brands by assisting with planning, monitoring, and optimizing operations.
E-commerce Analysis
Detect and mitigate potential negative discussions that could escalate into communication crises.
Crisis Alert
Provides a comprehensive overview of the industry and brand, enabling effective communication planning.
Category Analysis
Analyze and assess brand and competitor activities to refine and optimize communication strategies.
Brand Health Analysis
Monitor, analyze, and evaluate campaign effectiveness to optimize performance and benchmark against other campaigns.
Campaign Analysis
YouNet Media's in-depth analytical reports enhance brand communication effectiveness and drive greater business impact.
We provide Platforms and Services that empower businesses to make effective communication and business decisions through data technology and analytical expertise.

Technology Platforms & Analytics services

OUR SOLUTIONS

The #1 Social Listening Platform in Vietnam - real-time social media data collection and analytics powered by Big Data & AI technology.
Vietnam's First Social Media Trend Measurement Platform.
Vietnam's Largest Platform for Influencer Analytics and Measurement.

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WHY YOUNET MEDIA

Stay Ahead of Trends, Drive Profit Growth

Analyze - Plan - Monitor - Measure Your Marketing Activities with YouNet Media.
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SCHEDULE A FREE CONSULTATION
A member company of YouNet Group – The Leading Social Listening & E-commerce Intelligence Platforms & Services.
  • Does your brand perform well on social media?
  • Which activities or content should your brand implement?
  • Identify the issues, context, and research needs of your brand.
  • Consult on customized Social Listening solutions tailored to your communication and business objectives.
  • Conduct live demos and provide data based on available reports (if applicable).

SOCIAL LISTENING

SOLUTIONS FOR INDUSTRY

Monitor, analyze, and assess the effectiveness of social media campaigns.

Campaign Analysis 

Select the right influencers to optimize budget and impact.

Influencer Analysis 

Uncover portraits, interests, and touchpoints on social media.

Consumer Analysis

Provide solutions for tracking and analyzing e-commerce data.

E-commerce Analysis 

Provide a comprehensive overview of the industry and the brand.

Category Analysis 

Analyze and evaluate brand actions and competitor activities.

Brand Health Analysis 

Detect and promptly mitigate potential negative discussions.

Crisis Alert

ECOMMERCE INTELLIGENCE

Corporation - Group Holdings 

Comprehensive reputation management solutions for corporations.

Real Estate

Comprehensive social media information management solutions for real estate brands.

Hospital - Clinic 

Reputation management solutions for hospitals on media platforms

YOUNET MEDIA ‘S PLATFORMS

The first social media trend measurement platform in Vietnam.

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Collect and aggregate social media data in real time using Big Data and AI.

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The largest platform in Vietnam for influencer statistics, measurement, and evaluation.

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For Agency

A program uniquely designed with exclusive benefits for Agencies.

For News Media

Support providing fast and accurate data to reporters and the press.

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SOCIAL LISTENING
GIẢI PHÁP CHO NGÀNH
ECOMMERCE INTELLIGENCE
Solution

For News Media

Support providing fast and accurate data to reporters and the press.

For Agency

A program uniquely designed with exclusive benefits for Agencies.
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