September 12, 2025 – YouNet Media, YouNet ECI, and Blue Ocean Partners officially announced a strategic partnership. As key subsidiaries of YouNet Group, YouNet Media and YouNet ECI will provide end-to-end consulting and execution planning support for the launch campaign of EDIT.B Sunscreen across Social Media and E-Commerce platforms in Vietnam.
The project’s research findings and implementation roadmap will be shared publicly in the form of a case study for the broader business community.
Combining Analytical Models and Market Experience
The project aims to apply data-driven best practices in social media communication and e-commerce operations, laying the foundation for sustainable revenue growth.
With core expertise in E-Commerce and Social Media analytics, YouNet Media and YouNet ECI will deliver deeper, more accurate insights into consumer behavior and category trends in the digital space.
A key innovation is the ability to connect social media communications directly to e-commerce sales performance, enabling brands to optimize their social commerce strategies.
Mai Cam Linh, Business Director at YouNet Media, shared: “YouNet Media and YouNet ECI act not only as data providers but as strategic partners. We work directly with Blue Ocean Partners’ team to enable data-driven decision-making, optimize operations, and ensure continuous performance tracking.”
Scaling Value from Social & E-Commerce Data
This initiative goes beyond a single campaign. It reflects YouNet Media and YouNet ECI’s broader ambition to introduce a comprehensive growth solution for brands in e-commerce.
The project addresses three core challenges:
- Optimizing social media communications to improve campaign efficiency.
- Enhancing e-commerce operations to reduce costs and drive sustainable revenue growth.
- Integrating both ecosystems to build long-term customer bases for brands.
Nguyen Phuong Lam, Director of Consulting & Market Analytics at YouNet ECI, emphasized: “The outcomes of this collaboration will serve as a benchmark case study for effective e-commerce implementation in today’s evolving business landscape.”
From Blue Ocean Partners Vietnam, Lam Dang, Sales & Marketing Director, added: “We clearly see the synergy between Blue Ocean’s market experience and YouNet Media & YouNet ECI’s analytical and strategic consulting capabilities. With YouNet’s support, our goal extends beyond a successful product launch in Vietnam—we are building a long-term growth trajectory.”
In the coming months, YouNet Media and YouNet ECI will continue to update the market on the campaign’s progress and results. Stay tuned for the promising journey of EDIT.B Sunscreen as it makes its mark on the Vietnamese e-commerce market.
