- Navigate Social Media Success with Insights -
In the second half of 2024, the craze for hunting Labubu and unboxing Baby Three took social media by storm, generating over 3.12 million discussions across all platforms. Beyond the buzz, the trend also made waves on e-commerce platforms, with an average of 49,000 related products sold monthly.
Social Insight Hub, 17/1/2025
Amidst an increasingly competitive advertising landscape in 2024, the Banking sector has successfully carved out its own spotlight through strategic sponsorship of high-engagement events in Music and Sports. This distinct approach is clearly reflected in the YMI TOP 5 ranking
Social Insight Hub, 6/3/2025
According to YouNet Media, WeChoice Awards 2024 successfully spread positive energy within the community through “the power of numbers,” including 20.6M interactions and 373.5K discussions over more than 1.5 months. Notably, 15% of the discussions about the WeChoice Awards ceremony originated from the Threads platform.
Social Insight Hub, 24/1/2025
Creating Social Media performance reports often requires a significant amount of time to gather data and analyze the percentage changes in key metrics. Understanding this challenge, SocialHeat Generation 3 (SocialHeat G3) introduces the Online Report feature, allowing Marketers to quickly generate reports using pre-designed templates, along with powerful analytical tools.
Social Insight Hub, 4/3/2025
Over the past three weeks (December 20, 2024 – January 8, 2025), prominent brands like Biti’s Hunter, Lifebuoy, and Home Credit have unveiled their Tết music videos, sparking a vibrant and competitive holiday season. Which campaigns have truly dominated the social media buzz?
Social Insight Hub, 17/1/2025
Recognizing the widespread popularity and significant influence of Threads, YouNet Media has initiated research and established a data collection and storage system for the platform. In early 2025, YouNet Media plans to officially offer Social Listening services on the Threads platform, thereby supporting businesses in enhancing their marketing and branding strategies comprehensively.
Social Insight Hub, 10/3/2024
Viral” is a word that captures every brand’s aspiration when running campaigns on social media. A campaign is often considered viral when it generates millions of mentions and interactions. But behind those impressive numbers, how many discussions actually offer analytical value? How many come from real, engaged users that reflect authentic feedback? And more importantly, how can brands cut through the noise to focus on meaningful conversations?
Social Insight Hub, 3/4/2024
In just three weeks (March 27 – April 15), over 173.8K social media users joined online conversations about the April 30 Ho Chi Minh City parade commemorating the 50th anniversary of national reunification, generating more than 1.15M mentions and 8.22M interactions on social media.
Social Insight Hub, 18/4/2024
Amid economic fluctuations, consumers are becoming more cautious and discerning in their spending decisions—making Tet 2025 a particularly challenging season for both agencies and brands. Under this pressure, will brands continue to invest heavily in Lunar New Year campaigns on social media? Will the Tet 2025 communication landscape remain as vibrant and impactful as in previous years?
Social Insight Hub, 14/4/2024
Although February 2025 coincided with the Lunar New Year, overall discussion volume across industries on social media saw a decline compared to the previous month. During this period, most brands focused on executing Tet campaigns and early-year promotional activities.
Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – February 2025, brought to you by YouNet Media.
Social Insight Hub, 17/4/2025
Let’s explore the dynamic brand activities through the lens of social listening in the YMI Brand Ranking – January 2025 by YouNet Media.
As the new year begins and the peak season of the Lunar New Year approaches, brands continue to accelerate their marketing efforts with Tet campaigns, offline events, and a variety of promotional programs. How did these activities impact social media rankings?
Social Insight Hub, 4/3/2025
In June 2024, the “communication competition” became more dynamic as many industries witnessed an increase in mentions on social media compared to the previous month. Which brands & campaigns achieved top positions in the YMI Ranking in June 2024?
Social Insight Hub, 10/10/2024
In July 2024, the beginning of Q3, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in July 2024 across different industries on social media?
Social Insight Hub, 10/10/2024
In August 2024, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in August 2024 across different industries on social media?
Social Insight Hub, 10/10/2024
According to YouNet Media, the Leading Social Listening Platforms & Services in Vietnam, over the past three years, the Real Estate industry has frequently ranked among the top 15 most discussed industries and the top 10 industries with the highest volume of negative mentions on social media.
Social Insight Hub, 10/10/2024
As the Leading Social Listening Platforms & Services in Vietnam, YouNet Media officially launches the Analysis report on the TOP 20 most notable CSR campaigns in the first half of 2024 on Social Media, leveraging social listening that is being introduced to the market for the first time.
Social Insight Hub, 10/10/2024
According to data from YouNet Media, there are approximately 2.1 million mentions monthly about healthcare needs and medical treatments, and over 600K mentions focus on clinics and hospitals. However, over the past five years, from 2019 to 2023, the Healthcare sector has frequently ranked among the TOP 5 industries with the highest volume of negative news on Social Media (YouNet Media Crisis Benchmark Report).
Social Insight Hub, 9/10/2024
As the Leading Social Listening Platforms & Services in Vietnam, YouNet Media officially launches the HOSPITAL MARKETING INTELLIGENCE Dashboard, enabling hospital administrators and communication teams to monitor the latest developments in the industry, capture market demands, and explore effective communication strategies.
Social Insight Hub, 10/10/2024