Kicking off the second half of 2025, July saw brands ramp up their communication activities, particularly with celebrity-driven campaigns and a series of digital interactive activities (minigames, livestreams). On social media, brands are actively building momentum and strengthening connections with users, preparing for major campaigns in the months ahead. So what notable shifts did the YMI brand ranking for July 2025 record in each industry?
Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – July 2025, brought to you by YouNet Media.
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in July 2025
Somersby, NAN, Vikki, and Manulife are the leading names on the YMI Brand Rankings for July 2025, representing the most dynamic industries: Beer, Powdered Milk, Banking, and Insurance.
- The Beer industry in July 2025 bounced back with 1.36M mentions, up 23.6% from the previous month, with discussions focused on celebrity campaigns and music events. Somersby made a spectacular leap to the top with its campaign “Khỏi Rườm Rà Ngon Quá Đã” featuring brand ambassador YEONJUN (TOMORROW X TOGETHER). Larue and Tuborg also captured attention through the “Larue ColorFest” music event and a prize contest.
- The Powdered Milk industry in July 2025 remained the most discussed category with 1.45M mentions, a slight decrease of 5.5% from last month, with discussions centered on minigames and community interactions. NAN held its #1 position with the minigame series “Dinh dưỡng mẹ chọn – Quà xinh tặng bé” and the educational livestream “Ngày không mẫn cảm”. Similac and Friso maintained engagement through minigames and organic discussions within parenting communities.
- The Banking industry in July 2025 recorded 625.2K mentions, down 33.5% from the previous month, with discussions focused on promotional programs, sponsorships, and minigames. Vikki surprisingly rose to the top of the rankings with a series of offers for its VikkiGO card. MBBank made an impressive leap through its minigames, while Techcombank maintained its presence by sponsoring the show Tân Binh Toàn Năng.
- The Insurance industry in July 2025 recorded 415.9K mentions, up 11.4% from the previous month, with discussions centered on minigames and informative content series. Manulife climbed to the top with an interactive minigame series and its “Êm Dạ Êm Sống” content series. Prudential and Chubb Life also sustained user interest through creative and summer-themed minigame series.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in July 2025: TOP 5 brands from 4 industries with effective activity on social media in July 2025 (1/7/2025 – 31/7/2025)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month 7.2025 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in July 2025
In July 2025, the Beer industry bounced back with 1.36M mentions, a 23.6% increase compared to the previous month. The industry’s momentum was driven by celebrity-led campaigns, music events, and interactive activities tied to sporting events. The Top 5 brands on the YMI Beer Ranking include: Somersby, Tiger, Tuborg, Larue, and Budweiser.
Somersby made a spectacular leap to secure the #1 spot as the YMI Brand of the Month for July 2025 in the Beer category, climbing 15 positions from last month. The brand created significant buzz with its campaign Khỏi Rườm Rà Ngon Quá Đã, highlighted by a collaboration with brand ambassador YEONJUN (TOMORROW X TOGETHER), which generated massive reach on major community pages. As a result, the brand recorded a dramatic increase across Total mentions, Brand mentions, andUnique audience compared to the previous month.
Tiger secured the #2 spot as the YMI Brand of the Month for July 2025 in the Beer category, dropping one position from last month. During the month, the brand maintained its momentum with interactive activities like “Chốt Kèo bật tung sảng khoái” and “Thổi bùng sinh nhật sảng khoái,” which were amplified on large community pages. Tiger recorded an 11.0% increase in Total mentions, a 13.2% increase in Brand mentions, and a 14.3% increase in Unique audience compared to the previous month.
Making an impressive surge, Tuborg climbed 10 spots to rank #3 as the YMI Brand of the Month for July 2025 in the Beer category. The brand engaged consumers with its prize contest Săn Thêm Nắp, Trúng Gấp Trăm combined with the online minigame Flex Thắng Đời – Thêm Quà Hời. Tuborg saw a 1159.0% increase in Total mentions, a 4303.9% rise in Brand mentions, and a 517.3% growth in Unique audience compared to the previous month.
Larue held the #4 position as the YMI Brand of the Month for July 2025 in the Beer category, slipping one spot from last month. The brand stood out with its Larue ColorFest music event in Can Tho and Gia Lai, amplified by influencers like Bông Tím, Phúc Suno, Bin Yet, and community pages. Despite a slight decrease in Total mentions and Brand mentions, Unique audience grew by 22.2% compared to the previous month.
Budweiser ranked #5 as the YMI Brand of the Month for July 2025 in the Beer category, dropping three positions from last month. The brand engaged sports fans with the DỰ ĐOÁN NHÀ VÔ ĐỊCH FIFA CLUB WORLD CUP 2025 minigame. However, compared to its major activities in the previous month, the brand saw a slight decline in key metrics, including Total mentions, Brand mentions, and Unique audience.
Explore the YMI Brand Ranking for the Beer Industry on Social Media in July 2025
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in July 2025
In July 2025, the Powdered Milk industry on social media remained vibrant with a total of 1.45 million mentions, nearly unchanged from July 2025. Activities during the month primarily revolved around minigames and sharing childcare knowledge in community groups. The Top 5 brands leading the YMI Ranking this month are: NAN, Similac, Friso, S-26 Ultima, and Aptamil.
NAN maintained its #1 position as the YMI Brand of the Month for July 2025 in the Powdered Milk category. During the month, the brand launched a variety of interactive activities, including the minigame series “Dinh dưỡng mẹ chọn – Quà xinh tặng bé” and the educational livestream “Ngày không mẫn cảm”. Additionally, minigames on Tiki and Lazada also attracted significant discussion. NAN recorded a 53.9% increase in Total mentions, a 54.0% rise in Brand mentions, and a 5.7% growth in Unique audience compared to the previous month.
Similac secured the #2 spot as the YMI Brand of the Month for July 2025 in the Powdered Milk category, climbing one position from last month. The brand focused on interactive activities within parenting communities, notably the minigame “Mẹ sinh mổ gợi ý bí quyết hay – Nhận quà ngay”. Similac’s communication metrics remained stable compared to June 2025.
Friso ranked #3 as the YMI Brand of the Month for July 2025 in the Powdered Milk category, dropping one spot from last month. The brand’s activities were primarily driven by organic discussions from Q&A posts in community groups like Mẹ Toàn Năng – Nuôi Con Toàn Diện. Friso saw a slight decrease in Total mentions and Brand mentions, but Unique audience grew by 11.5% compared to the previous month.
S-26 Ultima held the #4 position as the YMI Brand of the Month for July 2025 in the Powdered Milk category. The brand was highlighted by minigames like “Dinh dưỡng mẹ chọn – Quà xinh tặng bé” and shared posts from hot moms. S-26 Ultima recorded stable performance in Total mentions and Brand mentions, while Unique audience saw strong growth of 29.8% compared to the previous month.
Aptamil ranked #5 as the YMI Brand of the Month for July 2025 in the Powdered Milk category. The brand maintained its presence through interactive activities, with two standout minigames. Aptamil recorded a significant decrease in Total mentions and Unique audience. However, a key highlight was that the brand’s Sentiment Score increased by 11.4% compared to the previous month.
3. YMI Ranking – Top 5 Banking Brands on Social Media in July 2025
In July 2025, the Banking industry on social media saw a cool-down with a total of 625.2 thousand mentions, a 33.5% decrease compared to July 2025. Activities during the month ranged from card promotions to sponsorships and minigames. The Top 5 brands leading the YMI Ranking this month are: Vikki, Techcombank, MBBank, VPBank, and Vietinbank.
Vikki secured the #1 spot as the YMI Brand of the Month for July 2025 in the Banking category, climbing one position from last month. During the month, the brand focused on fanpage posts promoting offers for its VikkiGO card and other financial products. Vikki recorded a 23.1% increase in Total mentions, a 26.4% rise in Brand mentions, and a 60.9% growth in Unique audience compared to the previous month.
Techcombank ranked #2 as the YMI Brand of the Month for July 2025 in the Banking category, dropping one spot from last month. The brand’s discussions were primarily driven by its sponsorship of the show Tân Binh Toàn Năng and posts from its internal content series [Human of Techcombank]. TECHCOMBANK saw a slight decrease in Total mentions, Brand mentions, and Unique audience compared to the previous month.
MBBank held the #3 position as the YMI Brand of the Month for July 2025 in the Banking category, jumping 10 spots from last month. The brand stood out with the minigame NỐI ĐÚNG TÍNH NĂNG, CHỐT LỜI TIỀN TRIỆU! and promotional posts for its MB Mastercard Platinum on community pages. MBBANK recorded a 328.5% increase in Total mentions, a 58.5% rise in Brand mentions, and a 69.9% growth in Unique audience compared to the previous month.
VPBank ranked #4 as the YMI Brand of the Month for July 2025 in the Banking category, slipping one spot from last month. The brand did not have major marketing activities during the month. VPBANK saw a slight decrease in Total mentions, Brand mentions, and Unique audience compared to the previous month.
Vietinbank secured the #5 spot as the YMI Brand of the Month for July 2025 in the Banking category, dropping one position from last month. Key activities included a livestream in collaboration with VnShop and the minigame GỬI NGÀN LỜI CHÚC – NHẬN QUÀ THẢ GA. VIETINBANK’s metrics remained stable compared to the previous month.
Explore the YMI Brand Ranking for the Banking Industry on Social Media in July 2025
4. YMI Ranking – Top 5 Insurance Brands on Social Media in July 2025
In July 2025, the Insurance industry on social media showed growth with a total of 415.9 thousand mentions, an 11.4% increase compared to June 2025. Brands in the industry continued to enhance digital interactive activities such as minigames and informative content series to reach customers. The Top 5 brands leading the YMI Ranking this month are: Manulife, Prudential, Chubb Life, Dai-ichi Life, and AIA.
Manulife secured the #1 spot as the YMI Brand of the Month for July 2025 in the Insurance category, climbing two positions from last month. The brand stood out with an interactive minigame series, including Săn Tên Sản Phẩm – Rinh Quà Cực Đã, and discussions around its “Êm Dạ Êm Sống” series. Manulife recorded a 270.5% increase in Total mentions, a 439.0% rise in Brand mentions, and an 11.3% growth in Unique audience compared to the previous month.
Prudential ranked co-#1 as the YMI Brand of the Month for July 2025 in the Insurance category, dropping one spot from last month. During the month, the brand maintained engagement through a series of minigames like Tìm Hiểu Thêm Về Dịch Vụ Bảo Lãnh Viện Phí. Prudential saw a 33.8% decrease in Total mentions, a 32.2% drop in Brand mentions, and an 8.4% decline in Unique audience compared to the previous month.
Chubb Life held the #3 position as the YMI Brand of the Month for July 2025 in the Insurance category, slipping one spot from last month. The brand’s standout activity was the NHÀN “HẠ” minigame series, themed around children’s healthcare. Chubb Life recorded a slight decrease in Total mentions, Brand mentions, and Unique audience compared to the previous month.
Dai-ichi Life ranked #4 as the YMI Brand of the Month for July 2025 in the Insurance category, maintaining its position from last month. The brand was highlighted by the minigame Ghép Hình Đúng – Trúng Ngay Quà and the customer appreciation program Một Chia Sẻ Tin Yêu, Triệu Niềm Tin Vững Bền. Dai-ichi Life saw a slight decrease in Total mentions, Brand mentions, and Unique audience compared to the previous month.
AIA secured the #5 spot as the YMI Brand of the Month for July 2025 in the Insurance category, climbing one position from last month. The brand’s key activities were the minigame “Định Nghĩa Di Sản Với Bạn Là Gì?” and posts introducing its new insurance product suite. AIA recorded a slight decrease in Total mentions, Brand mentions, and Unique audience compared to the previous month.
Explore the YMI Brand Ranking for the Insurance Industry on Social Media in July 2025
Stay tuned for the update of the YMI Brand Ranking for August 2025 with YouNet Media.
Detailed Information:
- Follow the YMI Brand Ranking for June 2025 here
- Visit the YouNet Media Index ranking website for detailed scores here
- Refer to the meaning of the indicators in YouNet Media Ranking here
