February 2026 recorded numerous lively social media activities during the Lunar New Year. Brands focused on deploying a series of Tet campaigns, music festival chains, and engagement activities such as fortune-picking minigames and creative challenges. How did the YMI brand ranking for February 2026 reflect fluctuations across each sector?
Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – February 2026, brought to you by YouNet Media.
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
*Due to the complexity of the Banking industry in February 2026, the data is still being processed. As a result, the ranking for this specific sector will be released at a later time to ensure completeness and accuracy. The expected update will be available before April 10, 2026.
Outstanding Activities of Brands on Social Media in February 2026
Heineken, Larue, Similac, and Prudential led the YMI ranking on social media in February 2026, representing the vibrant industries of Beer, Powdered Milk, and Insurance.
- The Beer industry in February 2026 recorded 1.02M total mentions, a 36.55% decrease compared to the previous month. Heineken excellently rose to the top spot thanks to the challenge “Hoàn Thành Phi Vụ Ẩn – Mở Kết Nối Thật” and the promotion program “Quà Tết Heineken – Mở Kết Nối Thật”. Sharing the 1st place was Larue, marked by the music festival “Larue Lumifest” and the Tet campaign “Đón Điều Mới, Mở Tết Tấn Tới”. Bia Saigon held the 3rd position by deploying the event “Tất Niên Đa Miền”, while Tuborg climbed to 4th place thanks to the tech challenge “Tạo Hình AI – Lên Vận Chẳng Đợi Ai!”. Tiger ranked 5th, maintaining discussions through engagement activities in collaboration with the MoMo e-wallet, such as “Săn Lộc Bản Lĩnh Cùng Tiger” and “Lắc Xì 2026”.
- The Powdered Milk industry in February 2026 recorded 466.3K total mentions, a 54.49% decrease compared to the previous month. Similac rose to lead the ranking thanks to a series of sharing posts about the Similac Total Protection product line and a minigame in collaboration with Concung titled “Mẹ Chia Sẻ Bí Kíp: Chăm Bé Cả Năm Ruột Khỏe Êm – Thêm Sáng Dạ”. ColosBaby ranked 2nd with a minigame series “Hoàn Thành Câu Đúng – Trúng Quà Hết Ý” and sharing posts from the hotmoms community. At the 3rd position, NAN conveyed commitments regarding quality control processes and collaborated with experts and doctors to address product safety concerns. Aptamil held the 4th spot thanks to a customer appreciation lucky draw program with prizes such as Camry cars and iPhone 17…. Finally, PediaSure rose 2 places to the 5th position thanks to the WHO-standard growth assessment tool and the incentive program “Siêu Sale Đón Tết” in collaboration with HannahOlala.
- The Insurance industry in February 2026 recorded 359.23K total mentions, a 29.41% increase compared to the previous month. Prudential continued its leading position through the challenge “Khơi Triệu Kết Nối – Tết Triệu Niềm Vui” and the lucky spring wheel minigame “Mã Đáo” may mắn đầu xuân. Manulife held the 2nd position thanks to the Manulife Rewards 2026 customer loyalty program and the M Talk series. Dai-ichi Life maintained the 3rd spot with a series of engagement activities such as the Zalo Sticker set “Tết Tin Tết Tiến”. Chubb Life climbed 3 places to the 4th rank thanks to a spring greeting minigame series like “Ngựa Vàng Dẫn Lối”. AIA ranked 5th, recording discussions through the program “Trường Học Lành Mạnh Nhất AIA – Mùa 4” and the journey “Chuyến Xe Đồng Cam Cộng Khỏe”.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in February 2026: TOP 5 brands from 4 industries with effective activity on social media in February 2026 (1/2/2026 – 28/2/2026)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month 2.2026 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in February 2026
In February 2026, the Beer industry recorded 1.02M total mentions, decreasing by 36.55% compared to the previous month. The Top 5 brands leading the YMI Beer industry ranking this month included: Heineken, Larue, Bia Saigon, Tuborg, and Tiger.
Heineken excellently rose to the top of the YMI February ranking for the Beer industry, increasing by 4 places compared to the previous month. The brand continued to maintain its appeal with the challenge “Hoàn Thành Phi Vụ Ẩn – Mở Kết Nối Thật” through promotional posts from influencers and entertainment pages such as DJ Mie, Beatvn… Additionally, pushing the promotion program “Quà Tết Heineken – Mở Kết Nối Thật” helped the brand optimize its presence in the minds of customers. Heineken recorded a 176.79% increase in Total mentions, a 29.31% increase in Brand mentions, and a 223.05% surge in Audience Scale.
Increasing by 2 places compared to the previous month, Larue recorded a joint 1st place on the YMI February 2026 Beer industry ranking. The brand made a bold impression with the Tet campaign “Đón Điều Mới, Mở Tết Tấn Tới”, most notably the MV “Tết Tấn Tới” in collaboration with singer Trúc Nhân and the music festival “Larue Lumifest” in Bến Tre. Combining with community pages like Kiến Không Ngủ and accompanying the reality show “Muốn Ăn Phải Lăn Vào Bếp” by artist Trường Giang giúp the brand spread its message strongly. In February, all of Larue‘s metrics recorded growth: Total mentions increased by 106.59%, Brand mentions increased by 65.74%, and Audience Scale increased by 73.05%.
Bia Saigon ranked 3rd on the YMI February ranking, marking an impressive 5-place advancement. The brand’s media focus centered on the Tet campaign “Một Lời Mời, Toả Tết Lớn” with the event “Tất Niên Đa Miền” gathering a lineup of artists such as Ricky Star, Hồ Quang Hiếu,… Engagement activities like minigames on Zalo and the activity “Special ATM Lộc” at supermarkets attracted a large response from users. The brand also simultaneously promoted the Bia Saigon Chill line through the campaign “Chill Chất Riêng, Toả Tiệc Vui”. Consequently, Bia Saigon achieved strong growth with Total mentions up 96.22%, Brand mentions up 79.08%, and Audience Scale up 61.89%.
With a leap of 14 places compared to January, Tuborg unexpectedly appeared at the 4th position on the YMI February 2026 ranking. The brand focused on the young customer segment through the Tet campaign “Giật Nắp Lên Vận” with the tech challenge “Tạo Hình AI – Lên Vận Chẳng Đợi Ai!” and a combination with B Ray and DT Tập Rap. Minigames promoted on Lang Thang Sài Gòn and Troll Bóng Đá also contributed to boosting engagement. Tuborg recorded impressive growth metrics: Total mentions increased by 4734.72%, Brand mentions increased by 17620.97%, and Audience Scale increased by 6202.76%.
Tiger held the 5th position on the YMI February 2026 Beer industry ranking, a 4-place decrease from the previous month. The brand continued to maintain recognition through the final phase of the Tet campaign “Khai Xuân Bản Lĩnh” and engagement activities coordinated with the MoMo e-wallet such as “Săn Lộc Bản Lĩnh cùng Tiger” and “Lắc Xì 2026”. Posts from major entertainment pages like Theanh28 Entertainment giúp the brand maintain natural discussion flow. However, due to the post-Tet cooling effect, Tiger‘s metrics saw significant downward adjustments: Total mentions decreased by 87.42%, Brand mentions decreased by 92.31%, and Audience Scale decreased by 85.82%.
Explore the YMI Brand Ranking for the Beer Industry on Social Media in February 2026
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in February 2026
In February 2026, brands in the Powdered Milk industry recorded 466.3K total mentions, decreasing by 54.49% compared to the previous month. The Top 5 brands leading the YMI Powdered Milk industry ranking included: Similac, ColosBaby, NAN, Aptamil, and PediaSure.
Similac excellently rose to lead the YMI February 2026 ranking for the Powdered Milk industry, increasing by 2 places compared to the previous month. The brand maintained interest through a series of sharing posts from the mom community about the Similac Total Protection product line, trusted as the “national” milk for babies born via C-section. Additionally, the brand deployed a minigame in collaboration with Concung titled “Mẹ Chia Sẻ Bí Kíp: Chăm Bé Cả Năm Ruột Khỏe Êm – Thêm Sáng Dạ”. Similac recorded a decline in metrics: Total mentions decreased by 29.17%, Brand mentions decreased by 29.79%, and Audience Scale decreased by 25.12% compared to the previous month.
ColosBaby ranked 2nd on the YMI February 2026 Powdered Milk industry ranking. The brand’s outstanding activity in the month came from the minigame series “Hoàn Thành Câu Đúng – Trúng Quà Hết Ý” and “Cùng Bé Zino Tìm Từ Khóa Đúng – Trúng Quà Mê Say”. Furthermore, the brand recorded discussions through sharing posts from the hotmoms community, helping emphasize the digestive support benefits of the probiotic-rich milk line. In February, ColosBaby recorded Total mentions decrease by 41.26%, Brand mentions decrease by 62.97%, and Audience Scale decrease by 37.43%.
NAN made its mark on the YMI February 2026 ranking at the 3rd position. During this month, the brand focused on conveying commitments regarding a solid scientific foundation and strict quality control processes to consolidate trust among consumers. In particular, coordinating with experts and doctors to address safety concerns in recent times giúp the brand score points for responsibility and proactiveness, thereby receiving many positive and open responses from the parent community. NAN recorded Total mentions decrease by 66.10%, Brand mentions decrease by 30.22%, and Audience Scale decrease by 70.73%.
Aptamil firmly held the 4th position on the YMI February 2026 ranking. The brand continued to record trust from the mom community thanks to content focusing on the product’s immune support benefits. Additionally, a customer appreciation lucky draw program with prizes such as Camry cars, iPhone 17, Macbook… was also widely shared by the user community. Aptamil recorded Total mentions decrease by 63.85%, Brand mentions decrease by 77.26%, and Audience Scale decrease by 57.31%.
Increasing by 2 places compared to the previous month, PediaSure ranked 5th on the YMI February 2026 ranking. The brand received positive feedback from users about the WHO-standard growth assessment tool on its official website, helping mothers early recognize risks of slow height growth in children. Besides, the brand recorded discussions through the deployment of the incentive program “Siêu Sale Đón Tết” in collaboration with HannahOlala. In February, PediaSure recorded Total mentions decrease by 23.47%, Brand mentions decrease by 18.58%, while Audience Scale remained stable compared to the previous month with a slight decrease of 3.66%.
3. YMI Ranking – Top 5 Insurance Brands on Social Media in February 2026
In February 2026, the Insurance industry recorded stable growth with 359.23K total mentions, a 29.41% increase compared to the previous month. The Top 5 brands leading the YMI Insurance industry ranking included: Prudential, Manulife, Dai-ichi Life, Chubb Life, and AIA.
Prudential continued to affirm its leading position on the YMI February 2026 Insurance industry ranking. The brand attracted a large volume of discussions through the challenge “Khơi Triệu Kết Nối – Tết Triệu Niềm Vui” along with engagement activities such as the lucky spring wheel minigame “Mã Đáo” may mắn đầu xuân and the minigame “Đoán Tên Thông Điệp – Nhận Quà Liền Tay”. Regarding metrics, Prudential recorded explosive growth with total mentions up 116.30% and brand mentions up 100.83%, while Audience Scale saw a slight adjustment with an 11.51% decrease.
Manulife firmly held the 2nd position on the YMI February 2026 Insurance industry ranking. The brand focused on engagement activities through the minigame series “Chúc tết đầu năm, nhận quà xịn từ Manulife” and “Đoán tên nhanh – Nhận quà xịn từ Manulife!”. Especially, the M Talk #238 series launching the Manulife Rewards 2026 customer loyalty program along with lucky draw activities received widespread attention. In February, Manulife achieved good growth with total mentions up 12.78% and brand mentions up 19.74%, however, Audience Scale decreased by 27.68% compared to the previous month.
Dai-ichi Life maintained the 3rd position on the YMI February 2026 Insurance industry ranking. The brand deployed a series of engagement activities with a Tet atmosphere such as the minigame series “Tết Tin Tết Tiến – Hái Lộc Liền Tay”, “Trao Lời Chúc – Nhận Lộc Xuân” combined with a unique Zalo Sticker set. Additionally, the activity “Nhả Vía Mẹ Bầu – Nhận Quà Đậm Sâu” also attracted significant attention in the user community. Dai-ichi Life recorded a decline in metrics: Total mentions decreased by 44.52%, brand mentions decreased by 54.13%, and Audience Scale decreased by 33.27%.
With a leap of 3 places compared to January, Chubb Life joined the 4th position on the YMI February 2026 ranking. The brand focused on creating excitement through a spring greeting minigame series such as “Ngựa Vàng Dẫn Lối – Sẵn Sàng Năm Mới”, “Full Giáp Cho Táo – Lên Đường Bình An”, and “Rút Lộc Khai Xuân – Rinh Quà May Mắn”. Thanks to continuous engagement activities, Chubb Life recorded growth in all metrics: Total mentions increased by 148.67%, brand mentions increased by 515.21%, and Audience Scale increased by 126.73%.
AIA ranked 5th, decreasing by 1 place compared to the previous month. The media highlight of the month was the program “Trường Học Lành Mạnh Nhất AIA – Mùa 4” with a minigame series “Khám Phá AHS, +1 Thói Quen Lành Mạnh Mỗi Ngày”. Furthermore, activities in collaboration with the Tottenham Hotspur football club and the journey “Chuyến Xe Đồng Cam Cộng Khỏe” with the minigame “Cộng Kiến Thức, Vững An Tâm” giúp the brand maintain lively discussion. AIA saw a decline compared to the previous month: Total mentions decreased by 49.68%, brand mentions decreased by 50.38%, and Audience Scale decreased by 24.24%.
Explore the YMI Brand Ranking for the Insurance Industry on Social Media in February 2026
Stay tuned for the update of the YMI Brand of the Month T3.2026 with YouNet Media
Detailed Information:
- Follow the YMI Brand Ranking 1.2026 here
- Visit the YouNet Media Index ranking website for detailed scores here
- Refer to the meaning of the indicators in YouNet Media Ranking here
