“According to YouNet Media statistics as of January 22, 2026, the Tet 2026 race is off to a vibrant start with over 110 campaigns across more than 20 industries. Among these, Tet MVs remain a preferred strategy for brands and artists to ignite the festive spirit. So, among the Tet 2026 songs and MVs released since early January, which melodies are currently generating the most vibrant buzz on social media?
According to data from YouNet Media’s SocialTrend platform, from January 5th to January 22nd, 2026, the TOP 10 trending Tet MVs on social media garnered over 600K discussions and 11.5M interactions, signaling the soaring “heat” of this year’s Tet music market.
Disclaimer: This article only includes Music Videos (MVs), Lyric Videos, and songs featuring Tet communication messages; TVCs and Short Films are excluded. Data was collected via the SocialTrend system from public posts, comments, and shares on Facebook, TikTok (excluding share counts), YouTube, and Online News. Measurement period: Jan 05, 2026 – Jan 22, 2026.
1. 8 of the Top 10 trending Tet 2026 MVs belong to brands – a vibrant gallop toward the Year of the Horse
The 2026 Tet music market reveals fresh trends compared to the previous year. With 8 of the Top 10 Tet MVs featuring strategic partnerships between brands and artists, the musical sprint of the year’s biggest festive season is in full swingand more competitive than ever.
Leading the race this year is Viết Tiếp Câu Chuyện Tri Ân, a musical collaboration between the Danisa brand and singer Võ Hạ Trâm. This project continues the brand’s message of honoring the value of gratitude, leaving a strong impression through its gentle melody and Võ Hạ Trâm’s soulful vocals. From January 5 to January 22, 2026, the MV attracted 389.23K discussions and 1.01M interactions on social media.
Securing the #2 spot in the Tet 2026 MV rankings is Vạn Sự Như Ý by Trúc Nhân, with 42.51K discussions and 4.16M interactions. Beyond its upbeat melody, catchy choreography, and positive messages for the Year of the Binh Ngo Horse, the MV quickly captured the attention of Gen Z thanks to cameo appearances by a lineup of A-list Vietnamese artists, including Noo Phước Thịnh, Jun Phạm, BB Trần, and Phương Mỹ Chi.
Tết Cộng Nụ Cười – an MV marking the collaboration between two generations of artists, Mono and People’s Artist Bạch Tuyết – impressed audiences with its message of togetherness and the intersection of traditional and modern Tet. With 40.05K discussions and 419.05K interactions, “Tết Cộng Nụ Cười” successfully rose to the TOP 3 trending Tet 2026 MVs on social media.
Additionally, other entries in the rankings left their mark on the online community with creative concepts: Con Mèo Xuân by Khuyến Dương recapped the hottest social media trends of 2025, while Bước Tới Tết Mới by Quang Hùng MasterD showcased the youthful spirit and fresh Gen Z perspective on celebrating the Lunar New Year.
Beyond the diversity in melodies, Tet 2026 music also reveals a significant shift in communication messaging compared to the 2025 season. So, which message is currently “reigning supreme” in this year’s Tet music market?
2. A fascinating evolution of messaging in Tet 2026 MVs
Looking back at the 2025 Tet MV season, most works left a lasting impact by narrating journeys of personal growth amidst a period of significant volatility, characterized by poignant and nostalgic melodies. However, entering the 2026 Tet season, spring-greeting MVs reveal a much brighter and more festive landscape. These works embrace a vibrant energy through catchy tunes paired with viral dance trends across social media platforms.
Disclaimer: Homing refers to messages centered on family reunions; Celebration highlights a festive atmosphere and cheers for the new year; New Beginning focuses on optimism and hope for prosperity; and Appreciationemphasizes gratitude and honoring companions.
When categorizing the Tet 2026 MVs into four key communication messaging groups, the works demonstrate a high level of diversity in their approaches. Notably, the Celebration and New Beginning groups stand out, each accounting for 30% of the Top 10 Tet MVs. This marks a stark contrast to the Tet 2025 season, where Homing was the dominant message, utilized by 90% of the MVs.
Read more: TOP 10 Trending Tet 2025 MVs on Social Media
The Celebration message in the 2026 Tet season goes beyond merely bidding farewell to the old year; it serves as a recognition and toast to personal achievements. Songs such as Con Mèo Xuân, Tết Luôn Mỉm Cười, and Tết Ngọ Rõ Ngựa leverage this message to leave a strong impression with pulsating, upbeat beats, vividly capturing the bustling and vibrant atmosphere of the festive season.
Furthermore, the New Beginning message offers fresh perspectives on welcoming Tet. Notably, Bước Tới Tết Mới portrays a dynamic and colorful Tet through the youthful lens of Quang Hùng MasterD. Meanwhile, Mong Năm Mới Trải Hoa by HIEUTHUHAI delivers anticipation for a year filled with positivity and smiles, driven by a catchy melodyand cheerful vocals.
Additionally, Viết Tiếp Câu Chuyện Tri Ân and Rực rỡ 30 – two works exploring the Appreciation message – have generated lively discussions. These tracks resonate through nostalgic lyrics that express deep gratitude toward family, oneself, and the precious little moments in life.
3. In Summary
The Tet 2026 music race is still in full swing, with artists and brands continuously gearing up to launch new releases. Parallel to the explosion of the music market, brands are also in a non-stop sprint for the year’s largest shopping season, backed by a wave of high-energy communication campaigns.
To stay updated with the latest music trends on social media, you can follow YouNet Media’s SocialTrend Ranking here.
