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Turning a Review Crisis into a Growth Lever: The Transformation & Repositioning Journey of a Vietnamese Brand
What happens when your marketing budget not only fails to deliver the expected ROI but also directly sparks a full-blown crisis? Brand A launched a new line of natural shampoos, backed by meticulous R&D investment. However, social media data soon revealed an unexpected challenge: 72% of negative feedback about the product did not stem from […]
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