In the context of the Food industry becoming the center of attention for the public and regulators over the past year, communications professionals often lose a lot of time following news: from reading and comprehending, filtering out noise, to assessing the degree of impact of each event. To optimize this process, YouNet Media officially launches the AI-Newsletter – a utility using AI to synthesize and assess news from the Press & Social Media, helping you fully grasp market developments in just one newsletter. Sign up to receive the free AI-Newsletter here.
1. More than just a basic report is needed
In general, the Food industry is highly sensitive to information – from fluctuations in input material prices and changes in food safety policies to a single consumer reflection on social media. Therefore, grasping information & timely assessment is an essential need for businesses in the industry.
When the volume of information explodes on social media and breaking news grows daily, traditional synthesis methods struggle to keep up and reveal many limitations, such as:
- Information Overload: Having to read and synthesize from too much information that is not truly relevant to the business’s tracking needs, consuming time just to filter out noise and spam news.
- Lacking Depth: Even after screening, general reports usually only provide titles and article links; managers must spend time reading and comprehending to interpret the impact of the news on the category and business.
- Unstructured Data: Information is presented in the form of disjointed lists, making it difficult to query, track trends over time, or integrate into information systems and digital transformation efforts.
In general, basic reports can only answer the question “What is happening?”, but they fail to meet the more important question: “What is the impact of this event?”.
2. AI-Newsletter: Deeper & faster
AI-Newsletter, a new utility developed by YouNet Media, is an electronic newsletter for tracking and assessing news on the press and social media dedicated to the Packaged Food industry.
Unlike basic summary reports, AI-Newsletter is operated under a Hybrid model – Applying AI technology & Verification from experts. Instead of just automating collection, the AI model of the AI-Newsletter is trained and customized according to the knowledge and context of the Packaged Food industry, helping to transform raw data into valuable insights.
Specifically, the workflow to process and finalize an AI-Newsletter consists of 3 steps:
- Multi-dimensional data collection: The SocialHeat system automatically scans and collects public news and articles on official press and social media platforms.
- AI “reading comprehension” and assessment: Instead of just extracting titles, the AI model trained specifically for the Food industry will dive deep into the content to categorize information and evaluate the sentiment (Positive/Negative/Neutral) of a news piece based on actual business impact and reasons.
- Expert Quality Control (QC): To ensure accuracy and eliminate technical errors, 100% of newsletters undergo a review step by YouNet Media’s team of experts before being sent.
3. A single AI-Newsletter for comprehensive industry insight
With a professional processing workflow and a specialized AI model, the AI-Newsletter received by communications teams and managers is no longer just a raw list. It is a deeper, ready-to-use newsletter that delivers immediate value:
- Time Savings & Increased Efficiency: Significantly reduces the time spent reading and summarizing news. Noise is filtered out, allowing managers to focus entirely on critical industry developments.
- Enhanced Internal Report Quality: Reports sent to upper management become more thorough and comprehensive, with news categorized by topic, sentiment, and specific reasons.
- Proactive Risk Management: Clear classification of “Negative” news helps businesses quickly identify potential hidden risks to develop timely response and adjustment plans.
Currently, AI-Newsletter is tailor-made by YouNet Media for businesses in the Packaged Food industry. Businesses can register for free to receive the AI-Newsletter every Friday and Monday. Learn more and register here.
