In a fast-moving market where information and user experience are decisive factors, the need for a comprehensive understanding of market dynamics, measurement of communication effectiveness, and data-driven insights into investor feedback has never been more urgent.
With the goal of providing securities companies with a strategic, data-driven decision-making tool, YouNet Media officially launches the Social Listening Dashboard dedicated to the Securities industry. This platform is designed to visualize all social media discussions, delivering valuable insights into competitors, customers, and more.
Register to be among the first to experience the Dashboard here!
1. The Securities Industry Race through a Data Lens
Disclaimer (*):
The Top 10 securities companies mentioned in this article are the Top 10 brokerage firms with the largest brokerage market share on HOSE in Q3/2025, including VPS, SSI, TCBS, Vietcap, HSC, MBS, VNDirect, Mirae Asset, VCBS, and KIS Vietnam.
The AI-Enhanced Social Listening Dashboard continuously collects public discussions across social media from multiple sources such as Facebook, YouTube, TikTok, Instagram, Forums, Blogs, and Online News, reflecting real market and investor movements.
By combining this data with years of experience in analyzing the finance and securities industry and consulting for major securities firms, the Dashboard provides securities companies with a multi-dimensional view of market trends, communication performance, user feedback, and key data-driven insights. Specifically, it enables:
(1) A clear overview of the competitive landscape and shifts in share of voice during July among the Top 10 securities companies with the largest brokerage market share on HOSE in Q3/2025.
(2) Evaluation of communication effectiveness across different channels for securities companies and their competitors.
(3) Deeper understanding of investor expectations, pain points, and feedback surrounding real trading experiences.
(4) Identification and exploration of emerging trends in the securities industry.
2. Dominating Media & Discussions: Securities Companies Driving Conversations across Channels
Dashboard data shows that the Top 10 securities companies are currently attracting discussions across multiple channels (Facebook, Forums & Online News, YouTube, TikTok), which also serve as platforms for diverse content approaches and executions aimed at:
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Driving community engagement.
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Strengthening credibility and directly influencing how investors shape their market perspectives (including price expectations, optimism or concerns, and trading decision trends).
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Spreading in-depth educational content.
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Effectively reaching new investors (F0) through concise, easy-to-understand information.
Register for a DEMO DASHBOARD to explore competitors’ communication strategies on each channel in greater depth!
3. Revealing 03 Marketing “Formulas” that Generate Industry Discussions
Behind the high volume of market discussions are communication and PR marketing activities implemented around three clearly defined objective groups:
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“Trust-Building” Group (Branding): Activities aimed at increasing brand awareness and brand image, such as VPS’s “Top 1 market share” messaging, Vietcap’s foreign capital transactions, or investment events like Investment Summits and TCBS’s IPO plans.
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“Expertise Leadership” Group (Expertise & Edutainment): Content that demonstrates professional capabilities and provides market knowledge, including livestream series such as “VPS Insight Zone,” “Café Cùng Chứng,” and analytical reports from SSI, VCBS, and Mirae Asset.
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“Interaction Stimulation” Group (Engagement): Promotional programs on trading fees and margin interest rates, along with minigames and gamification activities from securities companies such as KIS, TCBS, and Vietcap, designed to boost user participation.
The AI-Enhanced Social Listening Dashboard not only supports measurement but also helps businesses reference trends, benchmark activities, and build a solid foundation of data and insights, enabling securities companies to fine-tune their communication strategies.
4. Technology Experience Best Reflects New Investor Expectations
When analyzing market discussion data, one prominent insight emerges: the performance of trading applications is becoming a critical factor directly affecting investor sentiment. Discussions around processing speed, system stability, and platform responsiveness attract a large volume of opinions, ranging from concerns to positive recognition.
The entire industry continues to face common challenges such as order delays, app crashes, or frozen interfaces during highly volatile trading sessions. Feedback occurring at critical moments indicates that these are not merely isolated incidents but systemic issues.
Register for a DEMO DASHBOARD to gain deeper insights into positive and negative discussion themes surrounding securities companies!
Numerous technical issues have impacted trading experiences and, consequently, brand trust. At the same time, data also highlights several platforms that operate more stably and are highly rated by users for speed and smooth experience, creating a clear competitive stratification.
5. Online Dashboard: Understanding the Securities Market through a Social Data Lens
Amid an increasingly complex competitive landscape, YouNet Media’s Online Dashboard helps securities companies gain clarity.
Market development is reflected not only in trading indicators but also in user behavior, needs, and experiences. The Dashboard collects and analyzes these signals from multiple perspectives.
Thanks to its intuitive data structure, securities companies can easily track changes in discussion volume, key discussion topics, positive and negative feedback across specific attributes, content groups, activities, and discussion-driving channels. All of this forms a data foundation that supports auditing, planning updates, and strategic adjustments based on evidence rather than intuition.
6. Register for a FREE Trial of the Securities Industry Online Dashboard
Be among the first to explore the movements of the securities market through the lens of social media data!
Step 1: Access and complete the registration form here.
Step 2: The YouNet Media team will contact you and provide Dashboard login details.
Step 3: Experience the platform’s features and data firsthand.
