In April 2026, the festive atmosphere of the April 30 – May 1 holidays stimulated social media communication activities across various sectors. Brands concentrated on deploying a diverse range of interactive initiatives such as minigames, livestreams, promotional programs, entertainment events, and community campaigns to sustain coverage and connect with users. How did the YMI Brand Ranking for April 2026 record fluctuations within each industry?
Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – April 2026, brought to you by YouNet Media.
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in April 2026
1664 Blanc, NAN, Techcombank, and Prudential spearheaded the YMI ranking social media ranking in April 2026, representing the vibrant industries of Beer, Powdered Milk, Banking, and Insurance.
- The Beer industry in April 2026 experienced robust growth with 646.70K total mentions, representing a 431.12% surge compared to the previous month. 1664 Blanc excellently climbed to the top of the leaderboard owing to the contest “Săn Chạng Vạng – Thăng Hạng Gu Chất” in collaboration with artists Quỳnh Anh Shyn, Quốc Anh, and WOKEUP. Tiger secured the 2nd spot driven by the promotional program “Bật Lon Coolpack – Săn Tiger Vàng” for the Tiger Crystal Coolpack product line, coupled with a series of minigames such as “Truy tìm thợ săn Tiger Cảm Ơn”. Despite sliding down 1 place to 3rd position, Heineken still garnered significant attention through the campaign “Từ Fan Thành Bạn” revolving around the UEFA Champions League 2026 football tournament and a partnership announcement with the Hội CĐV Real Madrid tại Việt Nam (RFCVN). Bia Hà Nội successfully maintained the 4th spot by sustaining its visibility through a series of minigames like “Thưởng Vị Tuyệt Hảo, Rinh Quà Thời Thượng” and a launch activity for its new Sleek can version bearing the message “Vươn Tầm Vị Thế – Xứng Danh Thương Hiệu Quốc Gia”. Lastly, Bia Saigon dropped 4 places to 5th position, capturing discussions via the campaign “Kết Nên Lễ Lớn”, accompanied by a series of music events and the incentive programs “Kết Nên Lễ Lớn – Vui Lễ Trúng Lớn”.
- The Powdered Milk industry in April 2026 registered stable growth with 1.83M discussions, an increase of 15.67% compared to the previous month. NAN excellently maintained its pole position on the leaderboard through the minigame “Mẹ ‘Da’ Trưởng Làm Chủ Cuộc Chơi – Mùa Mẫn Cảm, Không Sao Mẹ Ơi!” and the podcast series “Mùa Mẫn Cảm Không Sao Mẹ Ơi!”. Aptamil secured the 2nd spot via a series of minigames such as “Giải Phóng Mê Cung Nhận Quà Siêu Khủng” alongside livestream sessions featuring promotional programs. In 3rd place, Similac drove engagement thanks to the minigame “Chia Sẻ Bí Kíp Chăm Bé Sinh Mổ – Đề Kháng Vững Vàng, Bé Thỏa Sức Vui Chơi” and shared posts from the mom community. Abbott Grow made an unexpected breakthrough to seize the 4th position owing to a livestream series in collaboration with partners and sharing posts across various mother-and-baby groups. ColosBaby landed in 5th place, sustaining mentions via the program “Vòng Quay May Mắn – Đề Kháng Kề Vai, Để Mẹ Xả Vibe” and a series of minigames “Khoảnh Khắc Đáng Yêu Nhất Của Bé“.
- The Banking industry in April 2026 witnessed a slight cooling off with 563.1K discussions, a 9% decline month-over-month. Techcombank outstandingly climbed to the top spot due to a series of interactive activities like the minigame “Chơi Đoán Từ Nha” and the livestream session “Vị Riêng Tài Chính – Pha Chế Chuẩn Gu”. VPBank solidified its 2nd place on the ranking thanks to the event “VPBank Ho Chi Minh City Music Half Marathon 2026” and a series of minigames such as “Việt Nam Trong Tôi Là…”. LPBank advanced 2 places to reach the 3rd spot by virtue of a series of posts voting for the Bank League competition and a series of football score prediction minigames “Hãy Chọn Số Đúng x LPBank Rực Rỡ 18”. Surging 4 spots compared to the prior month, OCB ascended to 4th place driven by the music festival “Osunfest” alongside a series of minigames and ticket-hunting livestreams. Lastly, Vietcombank dropped 2 spots to 5th place via the minigame “Giải Mã QR – Truy Tìm Điểm Đến” and the promotional program “Tiết Kiệm Tạo Kỳ Tích”.
- The Insurance sector in April 2026 recorded a minor contraction with 323.06K discussions, down 10.06% from the preceding month. Maintaining its form, Prudential retained the number 1 position owing to massive traction from the challenge series “Khởi Đầu Nhỏ – Khỏe Chủ Động” and the minigame “Ghép Đúng – Rinh Ngay “Biệt Đội Khỏe Chủ Động””. Manulife secured the 2nd spot via the miniseries “Beyond Income” combined with a series of minigames “Khám Phá Mật Mã Xanh Phú Quý 5.10.15.50”. FWD held onto 3rd place through a series of posts centering on family financial protection and the minigame “Xoay Góc Nhìn – Giải Mã Thành Công”. Tied for 3rd, AIA garnered significant attention through the program “Chân Sút Nhí 2026” along with the minigame “Trò Chơi Đoán Từ”. In the end, Dai-ichi Life preserved its 5th ranking due to a series of customer story sharing posts regarding the role of life insurance in financial safeguarding, as well as the CSR tree-planting activity “Xanh Mãi Xanh”.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in April 2026: TOP 5 brands from 4 industries with effective activity on social media in April 2026 (1/4/2026 – 30/4/2026)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month 4.2026 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in April 2026
In April 2026, the Beer industry registered robust growth with 646.70K total mentions, climbing 431.12% month-over-month. The top 5 leading brands on the YMI Beer industry ranking comprised 1664 Blanc, Tiger, Heineken, Bia Hà Nội, and Bia Saigon.
1664 Blanc outstandingly climbed to the top spot of the YMI Brand Ranking for April 2026 in the Beer sector, marking a spectacular leap of 14 places. The label made a profound impact by launching the contest “Săn Chạng Vạng – Thăng Hạng Gu Chất” alongside a star-studded artist lineup featuring Quỳnh Anh Shyn, Quốc Anh, and WOKEUP, giving away premium rewards like Samsung S26 Ultra phones, Galaxy Watch 8 watches, and Fujifilm Instax 12 cameras. This activation successfully garnered substantial engagement and discussions from users across community platforms such as Chuyện của Sài Gòn, 911. What’s Your Emergency?, and Check in Sài Gòn. During the month, 1664 Blanc recorded exponential growth across all metrics: Total mentions increased by 132092.37%, Brand mentions soared by 76426.23%, and the Audience Scale expanded by 137204.60%.
Advancing 1 spot from the prior month, Tiger claimed the 2nd position on the YMI Brand Ranking for April 2026. The brand’s prominent monthly activity originated from the promotional program “Bật Lon Coolpack – Săn Tiger Vàng” specifically customized for the Tiger Crystal Coolpack product range, featuring high-value prizes such as a Tiger Vàng valued at 50 million VND. Information regarding the activation was extensively disseminated by community pages like Bí Mật Showbiz, Beatvn, and Theanh28 Entertainment. In parallel, the brand maintained its digital presence via a series of minigames including “Điểm Danh Khu Vực – Bứt Tốc Cuộc Săn” and “Truy tìm thợ săn Tiger Cảm Ơn”. As a result, Tiger generated striking growth indicators: Total mentions spiked by 1555.75%, Brand mentions scaled up by 379.84%, and the Audience Scale expanded by 1788.37%.
Experiencing a 1-spot decline from March, Heineken occupied 3rd place on the YMI Brand Ranking for April 2026. Throughout April 2026, the trademark stimulated lively discussions via the campaign “Từ Fan Thành Bạn” revolving around the UEFA Champions League 2026 football tournament, alongside a partnership announcement with the Hội CĐV Real Madrid tại Việt Nam (RFCVN) featuring an interactive avatar-changing activity aimed at energizing the football community. Metric-wise, Heineken achieved healthy progress with Total mentions increasing by 614.24% and Audience Scale expanding by 682.15%, whereas Brand mentions suffered a 20.87% reduction compared to the previous month.
Bia Hà Nội successfully retained its 4th spot on the YMI Brand Ranking for April 2026 in the Beer sector. The brand sustained its presence through a series of minigames such as “Thưởng Vị Tuyệt Hảo, Rinh Quà Thời Thượng” and “Tỉnh Thành Nào Sẽ Là Điểm Đến Của Chuỗi Sự Kiện Một Nét Văn Hóa Hà Nội?”. The introduction activity of the new Sleek can version for the Bia Hà Nội product line under the message “Vươn Tầm Vị Thế – Xứng Danh Thương Hiệu Quốc Gia”, combined with the program “Vươn Tầm Vị Thế – Quà Tặng Xứng Danh”, likewise garnered immense interest among the consumer base. In April, Bia Hà Nội logged a 57.22% increase in Total mentions, a 182.31% growth in Brand mentions, and a 6.59% uptick in Audience Scale.
Bia Saigon finished in 5th place on the YMI Brand Ranking for April 2026, dropping 4 spots compared to March. The trademark’s standout highlight of the month came from the campaign “Kết Nên Lễ Lớn”, featuring a sequence of interactive executions spanning from a series of minigames like “Cùng Bia Saigon Kết Nên Lễ Lớn”, “Chọn Khối – Nhập Hội – Rinh Quà Liền Tay”, and “Khoe Hình Gia Nhập Khối Yêu Lễ, Nhận Thêm Quà Về Tay!” to a music event organized with partner establishments that brought together artists such as Nguyễn Đình Vũ, Long Nón Lá, Ogenous, and others. Concurrently, the brand captured substantial user engagement via the incentive programs “Vui Lễ Trúng Vàng Special Cùng Bia Saigon Special” and “Kết Nên Lễ Lớn – Vui Lễ Trúng Lớn”. Bia Saigon recorded a 65.67% decline in Total mentions, a 49.96% reduction in Brand mentions, and a 56.25% contraction in Audience Scale.
Explore the YMI Brand Ranking for the Beer Industry on Social Media in April 2026
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in April 2026
In April 2026, the Powdered Milk sector experienced stable growth with 1.83M discussions, up 15.67% compared to the prior month. The top 5 leading brands on the YMI Powdered Milk industry ranking include: NAN, Aptamil, Similac, Abbott Grow, and ColosBaby.
Maintaining its momentum, NAN outstandingly retained its leading position on the YMI Brand Ranking for April 2026. The brand’s prominent monthly activity originated from the minigame “Mẹ ‘Da’ Trưởng Làm Chủ Cuộc Chơi – Mùa Mẫn Cảm, Không Sao Mẹ Ơi!”. Concurrently, the brand rolled out the podcast series “Mùa Mẫn Cảm Không Sao Mẹ Ơi!”, which shared insights on nutrition and child care during sensitive seasons from nutritionists and pediatricians, paired with a weekly series of minigames, thereby garnering immense attention from the parenting community. The label continued focusing on conveying commitments regarding product quality and safety rooted in nutritional science and stringent control processes, helping sustain positive feedback. Consequently, NAN achieved impressive growth figures: Total mentions surged by 388.87%, Brand mentions increased by 300.08%, and the Audience Scale expanded by 154.81%.
Aptamil firmly secured the 2nd position on the YMI Brand Ranking for April 2026 in the Powdered Milk sector. Throughout April, the brand launched a flurry of vibrant interactive activities via a series of minigames including “Giải Phóng Mê Cung Nhận Quà Siêu Khủng”, “Mảnh Ghép Toàn Diện – Đón Đại Lễ Vui”, “Điền Từ Vào Ô Trống, Nhận Voucher 1 Triệu Đồng”, and “Đoán Sữa Trúng Quà Xinh ‘go'”. Furthermore, livestream activities paired with incentive programs and giveaways also attracted substantial interest. The brand maintained its presence through a series of shared posts from the mom community regarding their experiences with Aptamil New Zealand milk in boosting children’s immunity. In terms of metrics, Aptamil recorded a 267.56% surge in Total mentions and a 193.44% increase in Brand mentions, while Audience Scale contracted by 31.95% compared to the previous month.
Similac continued to hold the 3rd spot on the YMI Brand Ranking for April 2026 in the Powdered Milk sector. The brand’s standout initiative this month was the minigame “Chia Sẻ Bí Kíp Chăm Bé Sinh Mổ – Đề Kháng Vững Vàng, Bé Thỏa Sức Vui Chơi”. Meanwhile, the brand sustained audience interest through a series of shared posts regarding the Similac Total Protection 2+ and Similac 2+ 5G Nutrition product lines from the mom community on pages like Hội chia sẻ kinh nghiệm nuôi con, Mẹ Thông Thái Nuôi Con Khoa Học, and MẸO NUÔI CON KHOẺ MẠNH – HỘI MẸ BỈM THÔNG THÁI. Similac recorded a 69.80% drop in Total mentions, a 72.02% decrease in Brand mentions, and a 47.27% reduction in Audience Scale.
With a 4-place leap compared to March, Abbott Grow unexpectedly arrived at the 4th position on the YMI Brand Ranking for April 2026. The brand’s hallmark activity of the month stemmed from an exclusive livestream series in partnership with collaborators, complete with promotional programs and gifts upon product purchase. Additionally, the label generated discussions through sharing posts about the Abbott Grow Gold milk line from the mom community, emphasizing its benefits in supporting height, weight, and comprehensive physical development for children. In April, Abbott Grow registered a 46.72% increase in Brand mentions and a 44.95% expansion in Audience Scale, whereas Total mentions decreased by 31.70%.
ColosBaby sat at the 5th position on the YMI Brand Ranking for April 2026 in the Powdered Milk industry, dropping 1 place from the previous month. The brand concentrated on interactive operations via promotional programs and a series of minigames such as “Khoảnh Khắc Đáng Yêu Nhất Của Bé“ and “Mẹ Điền Từ Khóa – Rinh Quà Cực Đã Cho Bé ”. Furthermore, the program “Vòng Quay May Mắn – Đề Kháng Kề Vai, Để Mẹ Xả Vibe ” featuring high-value rewards like a US Travel Voucher, a 20 million VND Got It Voucher, etc., was also widely circulated by the mom community. The brand likewise pulled in discussions via shared posts from the hotmoms community highlighting the product’s digestive system benefits. ColosBaby experienced a 78.90% decline in Total mentions, a 74.15% drop in Brand mentions, and a 40.21% contraction in its Audience Scale month-on-month.
3. YMI Ranking – Top 5 Banking Brands on Social Media in April 2026
In April 2026, the Banking sector witnessed a minor slowdown with 563.1K discussions, dropping 9% from the previous month. The top 5 leading brands in the YMI Banking leaderboard comprise: Techcombank, VPBank, LPBank, OCB, and Vietcombank.
Advancing 3 positions compared to the prior month, Techcombank soared to the top of the YMI Brand Ranking for April 2026 in the Banking sector. The brand generated vibrant customer discussions by executing an array of interactive activations via a series of minigames such as “Chơi Đoán Từ Nha”, “Thử Tài Đoán Địa Điểm — Bạn Có Nhận Ra Đây Là Đâu Không?”, and “Đổi Ảnh Đại Diện, Chung Tay Kiến Tạo Việt Nam MỚI”, alongside the livestream session “Vị Riêng Tài Chính – Pha Chế Chuẩn Gu”. In addition, the brand captured substantial engagement through the minigame “Tinh Mắt Đếm Cờ Sao” on the occasion of the April 30 holiday, together with the series of posts “Human Of Greatness – Bước Khỏi Vùng An Toàn, Làm Chủ Cơ Hội” sharing stories about the career transformation and development journey of the Director of Business Strategic Planning and Customer Value Management at Techcombank. During the month, Techcombank recorded a 110.66% surge in Total mentions, a 79.11% lift in Brand mentions, and a 42.68% increase in Audience Scale.
VPBank maintained its solid grip on the 2nd spot of the YMI Brand Ranking for April 2026 in the Banking industry. The brand’s hallmark activities originated from a series of minigames including “Ai Rồi Cũng Đoán Từ”, “Việt Nam Trong Tôi Là…”, and “Ghép Đúng Trúng Quà, Kinh Doanh Lộc Lá”. Furthermore, the brand pulled in substantial discussions upon announcing its co-hosting role for the event “VPBank Ho Chi Minh City Music Half Marathon 2026”. The livestream program “Tài Khoản Hộ Kinh Doanh – Tuân Thủ Kịp Thời, Kinh Doanh Thêm Hời” also helped boost engagement. Metric-wise, VPBank witnessed a 14.29% drop in Total mentions and a 17.76% contraction in Audience Scale, whereas Brand mentions grew by 10.16%.
LPBank secured 3rd place on the YMI Brand Ranking for April 2026, climbing 2 positions compared to March. The brand triggered lively discussions via a series of posts calling for votes in the Bank League contest, alongside the minigame “Check-In Cùng App Mới – Nhận Quà Dễ Như Chơi”. Moreover, in coordination with CAHN FC, the brand deployed a series of football score prediction minigames for the LPBank V.League 1-2025/26 tournament titled “Hãy Chọn Số Đúng x LPBank Rực Rỡ 18”, thereby drawing massive interaction and responses from the football fan community. During the month, LPBank recorded a 77.27% increase in Total mentions, a 42.33% growth in Brand mentions, and an 83.79% expansion in Audience Scale month-over-month.
OCB occupied 4th place on the YMI Brand Ranking for April, marking an impressive 8-spot advancement. Throughout April, the brand left a deep imprint by announcing its hosting of the music festival “Osunfest”, which brought together a star-studded lineup including Soobin, Chi Pu, Phùng Khánh Linh, Uprize, HIEUTHUHAI, Quang Hùng MasterD, etc., coupled with a series of minigames and ticket-hunting livestream sessions. The brand also garnered massive engagement through the minigame ““Bình Minh” Hôm Nay Bạn Ở Đâu?”. In addition, CSR activities, specifically the old battery collection drive at transaction points and the fundraising run “OCB Green Race” to support underprivileged children with congenital heart defects, helped OCB accumulate positive mentions. OCB posted robust growth: Total mentions rose by 163.56%, Brand mentions expanded by 80.42%, and the Audience Scale grew by 103.47%.
Vietcombank landed in 5th place on the YMI Brand Ranking for April 2026, dropping 2 spots from the previous month. The brand continued maintaining visibility via the minigame “Giải Mã QR – Truy Tìm Điểm Đến”, alongside the promotional program “Tiết Kiệm Tạo Kỳ Tích” featuring lucrative prizes like a trip to the US and a Samsung 65-inch Smart TV. Furthermore, the launch of the international QR payment feature on the VCB Digibank app captured significant user attention. Vietcombank saw Brand mentions climb 7.05% and Audience Scale increase by 92.00%, while Total mentions plummeted by 79.21% compared to the prior month.
Explore the YMI Brand Ranking for the Banking Industry on Social Media in April 2026
4. YMI Ranking – Top 5 Insurance Brands on Social Media in April 2026
In April 2026, the Insurance sector recorded 323.06K discussions, a 10.06% drop from the previous month. The top 5 leading brands on the YMI Insurance leaderboard consist of: Prudential, Manulife, FWD, AIA, and Dai-ichi Life.
Prudential continued to anchor its top position on the YMI Brand Ranking for April 2026 in the Insurance sector. The brand generated a heavy volume of discussions via interactive executions like the challenge series “Khởi Đầu Nhỏ – Khỏe Chủ Động”, the minigame “Đoán Số Đúng – Trúng Quà Ngay”, and the minigame “Ghép Đúng – Rinh Ngay “Biệt Đội Khỏe Chủ Động””. A series of posts bearing the message “Khởi Đầu Nhỏ – Khỏe Chủ Động” sharing healthy living habits and proactive healthcare choices helped Prudential secure positive mentions. Indicator-wise, Prudential recorded stable levels in Total mentions and Brand mentions compared to the prior month, dropping slightly by 1.67% and 2.75% respectively, whereas Audience Scale jumped by 60.07%.
Manulife firmly retained its 2nd position on the YMI Brand Ranking for April 2026 in the Insurance industry. The brand maintained its presence through the minigame “Bạn Ưu Tiên Điều Gì Trong Kỳ Nghỉ Lễ Này?”. The company registered vibrant discussions upon rolling out the miniseries “Beyond Income” featuring experts and investment directors who shared insights on wealth accumulation and unit-linked insurance. In parallel, a series of minigames surrounding its next-generation unit-linked product Xanh Phú Quý such as “Khám Phá Mật Mã Xanh Phú Quý 5.10.15.50”, “Cùng Manulife Viết Tiếp Câu Chuyện Phú Quý”, and “Tìm Câu Trả Lời Đúng” also garnered great responses from users. During the month, Manulife observed a 22.02% decrease in Total mentions, a 27.11% drop in Brand mentions, and a 46.30% expansion in Audience Scale.
FWD held fast to the 3rd spot on the YMI Brand Ranking for April 2026 in the Insurance sector. Within the month, the brand drew a substantial volume of discussions through a series of posts revolving around the theme of financial protection for families and breadwinners against life risks. Additionally, the minigame “Xoay Góc Nhìn – Giải Mã Thành Công”, paired with posts sharing perspectives on financial protection and long-term investment from FWD leadership, also pulled in immense interest from the user community. On the metrics front, FWD noted a 41.23% drop in Total mentions, a 41.99% fall in Brand mentions, and a 56.47% plunge in Audience Scale.
AIA achieved a joint 3rd place on the YMI Brand Ranking for April 2026 in the Insurance industry, marking a 1-spot ascent from the previous month. The brand’s hallmark initiative centered on the program “Chân Sút Nhí 2026”, integrated with a weekly series of minigames “Khám Phá Tinh Thần “Be Active” – Chủ Động Bật Kiến Tạo”. Besides, the series “Bảo Vệ Hay – Vững Bước Trọn Đời”, alongside a series of posts sharing customer stories about treatment journeys and the role of insurance in alleviating financial pressures for families facing health crises, also helped the brand secure positive mentions. The minigame “Trò Chơi Đoán Từ” further contributed to boosting interaction. During the month, AIA posted a 24.93% decline in Total mentions, an 18.97% drop in Brand mentions, but a 10.37% growth in Audience Scale.
Dai-ichi Life preserved its 5th ranking on the YMI Brand Ranking for April 2026 in the Insurance sector. The brand’s key communication highlight of the month stemmed from the announcement of its new corporate name, Daiichi Life Group, Inc., alongside a refreshed brand identity. Furthermore, a series of posts detailing customer narratives about the role of life insurance in safeguarding finances and provisioning for the family’s future also attracted massive attention. The label additionally scored points through community initiatives such as the tree-planting project “Xanh Mãi Xanh”, the project “Thư Viện Hạnh Phúc”, and a program delivering clean water systems to schools as well as scholarships for underprivileged students. Dai-ichi Life recorded a 35.42% increase in Total mentions, a 19.59% growth in Brand mentions, and a 44.02% uptick in Audience Scale month-over-month.
Explore the YMI Brand Ranking for the Insurance Industry on Social Media in April 2026
—
Stay tuned for the update of the YMI Brand of the Month T5.2026 with YouNet Media.
Detailed Information:
