In March 2026, Lunar New Year campaigns gradually cooled down, making way for a series of new month activities. On social media, brands continued to maintain their presence with various interactive formats like minigames, livestreams, and promotions. So, how did the YMI Brand of the Month for March 2026 record the fluctuations in each industry?
Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – March 2026, brought to you by YouNet Media.
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in March 2026
Highlights of brand activities on social media in March 2026 Bia Saigon, NAN, MSB, and Prudential led the YMI brand ranking on social media in March 2026, representing the vibrant industries: Beer, Milk Powder, Banking, and Insurance.
- The Beer sector in March 2026 recorded 121.76K Total mentions, a decrease of 88.03% compared to the previous month. Bia Saigon excellently climbed to the leading position on the ranking thanks to the heat from the “Tân Niên Đa Miền” event in Hạ Long and the “Cùng Bia Saigon Tiếp Tục Gửi Trao Lời Mời, Tỏa Tết Lớn Khắp Việt Nam” minigame. Heineken held the 2nd position through prominent discussions regarding the shift of its production facility to Việt Nam. Tiger rose to the 3rd spot through the “Săn Lộc Bản Lĩnh Cùng Tiger” interactive activity in collaboration with MoMo and the “Săn Lộc Bản Lĩnh” activation across the “Quán Quen” outlet network. Bia Hà Nội jumped 4 ranks to the 4th position thanks to the “Đón Triệu Lộc Vàng, Mở Tết Sung Túc” program. Bia 333 ranked 5th with the announcement of the final results for the “333 Pilsner” minigame series.
- The Milk Powder industry in March 2026 exploded strongly with 1.58M Total mentions, an increase of 239.25% compared to the previous month. NAN broke through to the leading position on the ranking via the “Mẹ Siêu Tinh Anh – Tính Nhanh Quà Đỉnh” minigame series and messages committing to product quality. Aptamil surged to the 2nd place driven by discussions sharing experiences using Aptamil New Zealand milk from the mom community and livestream sessions featuring promotional programs. At the 3rd position, Similac attracted interactions thanks to the “Mẹ Sinh Mổ Gợi Ý Bí Quyết Hay” minigame series and informative posts from experts. ColosBaby ranked 4th through minigames on March 8, notably “Mừng 8/3 – Mẹ Tâm Tình Chăm Con, Nhận Ngay Quà Yêu Thương”. Closing the Top 5, Friso climbed 7 ranks via exclusive livestream series and natural discussions in mom groups.
- The Banking sector in March 2026 recorded 618.79K Total mentions, a 12.75% increase compared to the previous month. MSB excellently rose to the top spot thanks to the “Tâm Thức Tinh Hoa Mùa 2 – Chủ Đề: Di Sản Tâm Thức” music event and a ticket-hunting minigame series. Securing the 2nd position, VPBank created traction through the “Hành Trình Nào Dành Cho Bạn?” minigame series and the launch activity for the VPBank GameON Mastercard. Vietcombank ranked 3rd with interactive activities responding to March 8 such as the “Rạng Rỡ Vietcombank” campaign and CSR activities like the “Vietcombank Run & Share 2026” fundraising marathon. Ranked fourth, Techcombank maintained customer interest through the “Giữ Nhịp Mỗi Ngày – Nhận BIB Về Tay” program and presale ticket promotions for the “Gai Home Concert – Anh Trai Vượt Ngàn Chông Gai” event. Concluding the Top 5 was the presence of two tying brands: ACB made a mark via the “Xinh Là Bản Năng – Sinh Lời Là Bản Lĩnh” promotional campaign, while LPBank attracted interactions thanks to its 18th-anniversary activity series.
- The Insurance industry in March 2026 recorded 359.19K Total mentions, a slight decrease of 0.01% compared to the previous month. Prudential continued to hold the leading position via an interactive activity series celebrating March 8 and community activities such as the “PRU Tình Nguyện – Hiến Máu Nhân Đạo” blood donation program. Manulife firmly kept the 2nd place through the launch of the “Xanh Phú Quý” product and the “Đuổi Emoji – Bắt Ca Dao Tục Ngữ” minigame series. FWD jumped 5 ranks to 3rd place with a minigame series targeting youth psychology and the “FWD Đầu Tư Đón Đầu” product. AIA ranked 4th, recording discussions thanks to the “Trường học Lành mạnh nhất AIA – Mùa 4” program and minigames promoting a green lifestyle. Finally, Dai-ichi Life ranked 5th via the “Chinh Phục: Cung Đường Yêu Thương” minigame and the “Nước Sạch Học Đường” CSR activity.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in March 2026: TOP 5 brands from 4 industries with effective activity on social media in March 2026 (1/3/2026 – 31/3/2026)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month 3.2026 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in March 2026
In March 2026, the Beer sector cooled down significantly with 121.76K Total mentions, a drop of 88.03% compared to the previous month. The Top 5 leading brands on the Beer YMI ranking include: Bia Saigon, Heineken, Tiger, Bia Hà Nội, and Bia 333.
Bia Saigon rose to the leading position on the YMI Brand of the Month for March 2026 for the Beer sector, increasing by 2 ranks compared to the previous month. The brand operated vibrantly with the “Tân Niên Đa Miền” event in Hạ Long gathering artists Anh Tú, Ricky Star, and Da LAB, accompanied by a signature experience area for Bia Saigon product lines and a lucky draw activity for an iPhone 17 Pro Max. Furthermore, the “Cùng Bia Saigon Tiếp Tục Gửi Trao Lời Mời, Tỏa Tết Lớn Khắp Việt Nam” minigame also contributed to boosting interactions. However, due to the post-Tet cooling effect, the indices of Bia Saigon experienced adjustments: Total mentions decreased by 65.70%, Brand mentions fell by 68.44%, and Audience Scale dropped by 56.98%.
Heineken held the 2nd position on the March YMI ranking, decreasing by 1 rank compared to February. The brand’s communication highlight during the month came from information regarding Heineken shifting its production facility from Singapore to focus on Việt Nam and Malaysia. This news attracted massive interactions and discussions on economic community pages such as Thông tin Kinh Tế, KIEN THUC KINH TE, and CafeBiz. Heineken recorded a significant decline across its indices: Total mentions decreased by 95.07%, Brand mentions declined by 95.24%, and Audience Scale fell by 95.47%.
Climbing 2 ranks compared to the previous month, Tiger occupied the 3rd spot on the YMI Brand of the Month for March 2026 for the Beer sector. The brand continued to maintain recognition through the “Săn Lộc Bản Lĩnh Cùng Tiger” interactive activity in coordination with the MoMo e-wallet coming to an end and the “Săn Lộc Bản Lĩnh” activation across the “Quán Quen” outlet network. In March, Tiger recorded a decrease in Total mentions by 87.52%, Brand mentions fell by 89.27%, and Audience Scale dropped by 87.47%.
Bia Hà Nội ascended to the 4th position on the YMI Brand of the Month for March 2026, marking an impressive advancement of 4 ranks. In March, the brand maintained its presence through the “Đón Triệu Lộc Vàng, Mở Tết Sung Túc” program, combined with the “Bật Nắp Trúng Xe” promotional program for the Bia 89 line. In addition, a series of posts conveying the image of Bia Hơi Hà Nội associated with summer experiences and Hà Nội culture, featuring messages like “Ngày Hè Rôm Rả, Trọn Vị Kết Nối”, “Chạm Ngõ Mùa Hè – Rộn Ràng Cuộc Vui”, and “Bia Hơi Hà Nội – Nét Văn Hóa Độc Đáo Của Hà Nội” recorded significant user interactions. Moreover, the brand deployed interactive activities targeting football fans, specifically a series of posts revolving around the match between Việt Nam and Malaysia at the Asian Cup 2027 Qualifiers. Consequently, Bia Hà Nội recorded a 19.08% increase in Total mentions and a 22.85% growth in Audience Scale, while Brand mentions decreased by 23.08%.
Bia 333 climbed to the 5th position on the YMI Brand of the Month for March 2026 for the Beer sector, up 1 rank compared to the previous month. The brand’s prominent activity during the month derived from the announcement activity of the final results for the “333 Pilsner” minigame series, such as “Cùng 333 Pilsner: Unbox Secret Êm Cực Êm, Mở Kết Nối 2026 Cực Êm”, “Chia Sẻ Khoảnh Khắc Kết Nối, Nhận Quà Tết Êm Cực Êm”, and “Khui Secret Êm Cực Êm Cùng 333 Pilsner – Mở Kết Nối 2026”. In March, Bia 333 maintained stable Total mentions with a slight decrease of 8.26%, Brand mentions declined by 95.84%, and Audience Scale fell by 54.55% compared to the previous month.
Explore the YMI Brand Ranking for the Beer Industry on Social Media in March 2026
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in March 2026
In March 2026, the Milk Powder industry exploded robustly with 1.58M Total mentions, soaring by 239.25% compared to the previous month. The Top 5 leading brands in the Milk Powder YMI ranking include: NAN, Aptamil, Similac, ColosBaby, and Friso.
NAN broke through to the leading position on the YMI Brand of the Month for March 2026 for the Milk Powder sector, surging 2 ranks compared to the previous month. The brand focused on interactive activities via the “Mẹ Siêu Tinh Anh – Tính Nhanh Quà Đỉnh” and “Tháng 3 Mùa Mẫn Cảm – Mẹ Bảo Vệ Con Ra Sao” minigame series. Moreover, NAN continued to concentrate on conveying its commitments to product quality and safety, grounded in nutritional science and stringent control processes, thereby generating positive engagement from the parent community. Regarding indices, NAN recorded impressive growth: Total mentions exploded by 229.04%, Brand mentions increased by 193.35%, and Audience Scale surged by 202.54% compared to February.
Aptamil occupied the 2nd position on the March YMI ranking, climbing 2 ranks compared to the previous month. The brand maintained its presence through natural discussions from the mom community sharing experiences using the Aptamil New Zealand milk line, focusing on messages about enhancing immunity and supporting brain development in children. At the same time, livestream activities combined with promotional programs and gifts also attracted massive attention. In March, Aptamil recorded a steady growth in Total mentions at 7.31%, Audience Scale increased by 21.89%, and Brand mentions skyrocketed by 280.91%.
Similac ranked 3rd on the March YMI ranking, stepping back 2 ranks compared to the previous month. The brand’s outstanding activity during the month came from the “Mẹ Sinh Mổ Gợi Ý Bí Quyết Hay” and “Mẹ Sinh Mổ Chia Sẻ Bí Quyết Hay” minigame series. Additionally, a series of posts providing information on the Similac Total Protection 2+ and Similac 2+ 5G product lines, along with insights from experts and doctors to address concerns about children’s nutritional needs and digestive systems, received numerous positive responses from the parenting community. Thanks to this, Similac achieved immense growth with Total mentions increasing by 482.92%, Brand mentions surging by 712.34%, and Audience Scale growing by 434.67%.
ColosBaby ranked 4th on the YMI Brand of the Month for March 2026 for the Milk Powder sector, dropping 2 ranks compared to February. The brand attracted lively discussions via a minigame series on International Women’s Day such as “Mừng 8/3 – Mẹ Tâm Tình Chăm Con, Nhận Ngay Quà Yêu Thương”, “Mừng 8/3 Mẹ Ghép Đúng, Bé Rinh Quà Khủng”, and “Mẹ Điền Từ Đúng – Bé Trúng Quà Tăng Cường Miễn Dịch”. Furthermore, the brand also recorded discussions through sharing posts from the hotmoms community emphasizing the benefits of digestive system support. ColosBaby recorded an increase in Total mentions by 528.61%, Brand mentions surged by 426.71%, and Audience Scale grew by 79.78%.
With a giant leap of 7 ranks compared to February, Friso unexpectedly appeared at the 5th position on the YMI Brand of the Month for March 2026. The brand’s prominent activity during the month derived from exclusive livestream series combined with partners, alongside gift promotional programs upon product purchase. Simultaneously, the brand sustained interest through a series of product-sharing posts from the mom community on pages like Hội Mẹ Bỉm Sữa Nuôi Con, Thực Đơn Ăn Dặm Cho Bé Từ 5 Tháng, and Kinh nghiệm nuôi con – Lần đầu làm mẹ. In March, Friso recorded impressive growth indices: Total mentions increased by 546.57%, Brand mentions surged by 601.97%, and Audience Scale skyrocketed by 271.44%.
3. YMI Ranking – Top 5 Banking Brands on Social Media in March 2026
In March 2026, the Banking industry recorded steady growth with 618.79K Total mentions, increasing by 12.75% compared to the previous month. The Top 5 leading brands on the Banking YMI ranking include: MSB, VPBank, Vietcombank, Techcombank, and ACB.
MSB rose to the leading position on the YMI Brand of the Month for March 2026 for the Banking sector, increasing by 2 ranks compared to the previous month. The brand attracted lively discussions from customers by organizing the “Tâm Thức Tinh Hoa Mùa 2 – Chủ Đề: Di Sản Tâm Thức” music event gathering artists Hà Anh Tuấn, Quang Hùng MasterD, Văn Mai Hương, along with a ticket-hunting minigame series. The brand also deployed diverse interactive activities ranging from the “Khui Lộc Mãn Nguyện – Nhận Quà Như Ý” and “Gửi Lời Chúc, Nhận Quà Hạnh Phúc” minigame series to ticket-giveaway minigames for art programs like “Romeo & Juliet – Nơi Bản Tình Ca Bắt Đầu” and “Kẹp Hạt Dẻ – The Nutcracker”. In March, MSB recorded a 171.04% increase in Total mentions, Brand mentions grew by 65.58%, and Audience Scale surged by 151.14%.
Climbing 2 ranks compared to February, VPBank excellently secured the 2nd position on the YMI Brand of the Month for March 2026. The brand’s prominent activity came from minigame series such as “Hành Trình Nào Dành Cho Bạn?” and “Giải Mã Ô Chữ – Đoán Tên Chương Trình Tuyển Dụng Hot Tháng 3”, and the “Sinh Lời Đón Tết, Rước Mã Khai Xuân (Chặng 2)” livestream session. Simultaneously, the brand launched the VPBank GameON Mastercard (the T1 edition) featuring signatures of T1 members, along with a promotional program gifting T1 photo cards to stir up the Esports community. Regarding indices, VPBank recorded a 25.57% decrease in Total mentions, Brand mentions fell by 20.91%, and Audience Scale dropped by 29.46%.
Vietcombank ranked 3rd on the March YMI ranking, dropping 1 rank compared to the previous month. The brand made a mark with the “Rạng Rỡ Vietcombank” campaign and the “Gửi Lời Thương Hoa – Trao Quà Rộn Rã” minigame for March 8, alongside the “Thử Tài Tinh Mắt – Bắt Quà Sinh Nhật” minigame. The bank also scored points through community activities like the “Chủ Nhật Đỏ 2026” blood donation, the “Vietcombank – Vì Một Việt Nam Xanh” environmental campaign, and raising funds for the Vững Tương Lai scholarship fund through the “Vietcombank Run & Share 2026: Vạn Trái Tim – Một Niềm Tin” running tournament. The launch activity of the co-branded Vietcombank Visa Hanoi Metro – MeGO card also contributed to boosting interactions. In March, Vietcombank recorded a 57.85% increase in Total mentions and a 61.38% growth in Audience Scale, while Brand mentions decreased by 39.00%.
Techcombank stood at the 4th position on the YMI Brand of the Month for March 2026 for the Banking sector, dropping 3 ranks compared to the previous month. The brand continued to deploy interactive activities targeting the runner community via the “Giữ Nhịp Mỗi Ngày – Nhận BIB Về Tay” program under the framework of the “Marathon Quốc Tế Thành phố Hồ Chí Minh Techcombank” running tournament. Furthermore, the brand maintained its presence via presale ticket promotional programs for the “Gai Home Concert – Anh Trai Vượt Ngàn Chông Gai” event using Techcombank cards. Techcombank recorded growth across its indices: Total mentions increased by 13.30%, Audience Scale grew by 11.81%, and Brand mentions saw a slight decrease of 1.21%.
ACB ranked 5th on the March YMI ranking, marking an impressive advancement of 3 ranks. The brand’s prominent activity during the month came from the “Xinh Là Bản Năng – Sinh Lời Là Bản Lĩnh” promotional campaign, alongside a series of posts responding to March 8. Additionally, the musical performance at the bank’s 2026 business plan deployment event, combined with a surprise gift-giving activity for female employees on International Women’s Day by Chairman Trần Hùng Huy, was strongly spread by community pages like CafeF, Yeah1 Music, and Theanh28 Entertainment. ACB recorded a 30.23% increase in Total mentions, Audience Scale surged by 48.21%, and Brand mentions remained stable with a minor decrease of 0.21% compared to the previous month.
Increasing by 2 ranks compared to the previous month, LPBank recorded a tie for 5th place on the YMI Brand of the Month for March 2026 for the Banking sector. The brand enerated significant discussion through a series of interactive activities celebrating its 18th anniversary such as the “Nhớ Đúng – Trúng Quà” minigame series, the Dê Lộc Phát Zalo sticker set, and celebratory posts. Besides, the launch activity of the LPBank Plus application, combined with a lucky draw program when opening an account offering valuable prizes like a trip to Hàn Quốc, gathered significant user interactions. In March, LPBank recorded an 8.09% increase in Total mentions, Brand mentions surged by 30.54%, and Audience Scale decreased by 14.72%.
Explore the YMI Brand Ranking for the Banking Industry on Social Media in March 2026
4. YMI Ranking – Top 5 Insurance Brands on Social Media in March 2026
In March 2026, the Insurance industry recorded stability with 359.19K Total mentions, a slight decrease of 0.01% compared to the previous month. The Top 5 leading brands on the Insurance YMI ranking include: Prudential, Manulife, FWD, AIA, and Dai-ichi Life.
Prudential continued to affirm its leading position on the YMI Brand of the Month for March 2026 for the Insurance sector. The brand attracted lively discussions via an interactive activity series celebrating March 8 such as “Món Quà 8/3 Nào Khiến Bạn Nhớ Nhất?” and the “Thử Thách Thần Thái Rạng Ngời Từ Những Điều Nhỏ Nhất” challenge. In addition, CSR activities, especially the “PRU Tình Nguyện – Hiến Máu Nhân Đạo” blood donation program and the Cha-Ching financial education program for students in multiple localities, helped Prudential achieve positive mentions. Prudential recorded a downturn across its indices: Total mentions decreased by 26.05%, Brand mentions fell by 20.46%, and Audience Scale dropped by 59.73% compared to February.
Manulife firmly held the 2nd position on the YMI Brand of the Month for March 2026 for the Insurance sector. The brand maintained its presence through the “Cùng Manulife Gửi Lời Chúc Đến Người Phụ Nữ Bạn Yêu Nhân Ngày 8.3” and “Đuổi Emoji – Bắt Ca Dao Tục Ngữ” minigame series. Furthermore, the launch activity of the Unit-Linked Insurance product “Xanh Phú Quý”, along with minigames and interactive activities associated with the product, also created attention within the user community. Manulife achieved solid growth with Total mentions increasing by 21.78% and Audience Scale growing by 50.67%, however, Brand mentions decreased by 32.40%.
With a massive leap of 5 ranks compared to February, FWD unexpectedly appeared at the 3rd position on the YMI Brand of the Month for March 2026. The brand continued to maintain its influence through interactive activities focusing on young customers, highlighted by the “Giới Trẻ Không Nên Bị Gắn Thêm Nhãn Mác Nào Nữa? Vì Sao?” and “Lỡ Cả Đời Này Không “Dầu” Sang Thì Sao?” minigame series, along with a series of posts exploring multi-dimensional perspectives on societal prejudices against the youth. The launch activity of the “FWD Đầu Tư Đón Đầu” product, coupled with the “Nói Là Làm – Bảo Vệ Ngay, Chọn Quà Ưng Ý” promotional program, also attracted vast interest from users. FWD recorded explosive growth: Total mentions surged by 1134.66%, Brand mentions skyrocketed by 2267.37%, and Audience Scale skyrocketed by 2041.80%.
AIA occupied the 4th position on the YMI Brand of the Month for March 2026 for the Insurance sector, moving up 1 rank compared to the previous month. The brand’s prominent activity came from the “Trường học Lành mạnh nhất AIA – Mùa 4” program, combining the “Khám Phá AHS – +1 Thói Quen Lành Mạnh Mỗi Ngày” weekly minigame series. In addition, the “Hay Sáng Tạo Xanh – Tương Lai Bền Vững” and “+1 Hành Động Nhỏ Vì Một Hành Tinh Xanh” minigame series also garnered a massive response from users. AIA recorded impressive growth indices: Total mentions increased by 146.78%, Brand mentions grew by 137.66%, and Audience Scale surged by 48.52%.
Decreasing by 2 ranks compared to February, Dai-ichi Life ranked 5th on the March YMI ranking. In March 2026, the brand deployed the “Chinh Phục: Cung Đường Yêu Thương” minigame, along with a series of posts responding to March 8. Moreover, the “Nước Sạch Học Đường” CSR activity aimed at donating water purifiers to remote schools also helped Dai-ichi Life receive positive mentions. Regarding indices, Dai-ichi Life recorded a decrease in Total mentions by 12.62% and Audience Scale fell by 34.26%, while Brand mentions increased by 6.34%.
Explore the YMI Brand Ranking for the Insurance Industry on Social Media in March 2026
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Stay tuned for the update of the YMI Brand of the Month T4.2026 with YouNet Media.
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