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Four Reasons It Pays to Have a Company Blog
More than 50% of consumers begin a search for a new business or service online. For that reason, almost every successful company runs a website that highlights its products and services. Having a strong online presence is absolutely essential in today’s economy.
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The Real Value of Facebook Isn’t Your Likes or Fans
These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.
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10 Hot Social Media Marketing Trends in 2012 You didn’t Know About
With the proliferation of social media networks, social media marketing has become important. Companies are allocating bigger budgets and hiring staff to manage their social media marketing efforts. Here are 10 hot social media marketing trends that you may not have heard about.
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How to Attract Customers With Pinterest
When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.
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Five Social Lessons for Small Business From Big Business
Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.
What’s a smaller marketer to do to keep pace in the social space? Here’s some help.
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5 Ways to Improve Your Facebook News Feed Exposure
Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.
PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.
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4 Social Media Goals Every Business Should Measure
Are you winging it when it comes to your social activity?
The expression “social media ROI” gets tossed around frequently and you know it’s important.
But where do you start and how do you relate what to measure online with your overall business goals?
Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.
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17 Creative Ways to Get Users to Sign Up
Lead Capture Make a beautiful, creative newsletter signup form and publish it to Facebook, your website and your mobile site. Make a special deal, gift, coupon code, video, whitepaper, ebook or other valuable piece of content available only to users who submit the form. Create flash sales, where a special deal is revealed only after […]
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3 Ways to Boost Interaction with Your Facebook Fans
Are you looking for fresh ideas to engage your Facebook fans?
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis?
One proven approach is to help your fans.
Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!
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Secrets of Facebook marketing
A lot of businesses — big and small — do a pretty good job of designing pages and racking up a huge number of Likes. But many fail to follow-through and capitalize on their early efforts.
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