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4 Ways to Use Social Media to Generate Leads
4 Ways to Use Social Media to Generate Leads Do you use social media to generate inbound leads for your business? Are you unsure about where and how to focus your efforts to meet your lead generation goals? According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade […]
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The power of Valentine’s emotion in content marketing
Evoke emotions from readers with content. Provide entertaining or heartfelt content that triggers readers to feel emotional engagement between themselves, your business, and the holiday. Many marketers believe that evoking emotion through content marketing is essential to make posts go viral. It could be a picture of a mother hugging her baby, or a story […]
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3 Actions to Try Instead of Begging for Facebook “Likes”
Did you ever befriend the kid in school who kept following you around the playground saying “be my friend”? What about when he came round your house after school to do it? No, didn’t think so. So why are you entering your customers’ or prospects’ homes and doing the business equivalent? Never fear, the […]
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Don't Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: […]
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