Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – September 2026, brought to you by YouNet Media.
In September 2026, brand communication across the four industries centered on music events and experiential festivals in several provinces and cities, sponsorship and partnership programs with major events, and a wide range of minigames, livestreams, and interactive social media content. The Mid-Autumn Festival was also a key theme for many brands during the month. How did the YMI Brand Ranking for September 2026 record fluctuations within each industry?
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in September 2026
Heineken, NAN, HDBANK, and Prudential spearheaded the YMI social media ranking in September 2026, representing the industries of Beer, Powdered Milk, Banking, and Insurance.
- The Beer industry in September 2026 recorded 1.53M total mentions, an increase of 190.47% compared to the previous month. Heineken rose 4 spots to the leading position with the music festival “The World of Heineken” featuring Charlie Puth, HIEUTHUHAI, and SOOBIN, along with the sponsorship of “Heineken Pickleball World Cup 2026”. Tiger ranked 2nd with the event “Đại Tiệc Tiger Crystal”. Larue ranked 3rd with the event “Larue Gold Này Tươi”. Bia 333 ranked 4th with the program “Chất Vượt Thời Club”, while Bia Saigon ranked 5th with the campaign “Kết Triệu Con Tim”.
- The Powdered Milk industry in September 2026 recorded 1.69M total mentions, a decline of 5.14% compared to the previous month. NAN maintained its leading position with the program “Hành Trình Mẹ Tiên Phong Kiểm Chứng Chất Lượng”. Similac rose 1 spot to the 2nd position with the campaign “Giảm Ngày Bệnh, Tăng Ngày Vui”. Aptamil ranked 3rd with the program “Khởi Đầu Plan A Cho Trẻ Sinh Mổ”. Hikid rose 12 spots to the 4th position with the program “Hikid Moonfest 2026 – Vươn Cao Đón Trăng”, while a2 Milk ranked 5th with the program “Bụng Êm Tự Do Mừng Đại Lễ”.
- The Banking industry in September 2026 recorded 1.12M total mentions, a decline of 8.54% compared to the previous month. HDBANK rose 1 spot to the leading position with the sponsorship of “Miss World 2026”. VIKKI ranked 2nd with the program “Tiết Kiệm Vikki – Trúng Bóng Vàng”. TECHCOMBANK maintained the 3rd position as Co-Investor of the program “Anh Trai Vượt Ngàn Chông Gai 2026”. TPBANK ranked 4th as Diamond Sponsor of “Tinh Hà ‘Say Hi’”, while VPBANK ranked 5th with the exclusive benefits program for tickets to “BIGBANG 2026-2027 World Tour ‘XX: COSMOS’ In Hanoi”.
- The Insurance industry in September 2026 recorded 217.94K total mentions, an increase of 0.75% compared to the previous month. Prudential rose 4 spots to the leading position with the program “Lan Tỏa Bảo Vệ Cùng PRUKhỏe Linh Hoạt”. FWD ranked 2nd with the event “Có Gì, Hỏi Ép Cam”. Daiichi Life rose 1 spot to the 3rd position with the challenge “Cung Đường Yêu Thương 2026”. Manulife ranked 4th with the minigame “Tìm Từ Khóa Mùa Đoàn Viên”, while AIA rose 1 spot to the 5th position with the program “Trường Học Lành Mạnh Nhất AIA”.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in September 2026: TOP 5 brands from 4 industries with effective activity on social media in September 2026 (September 1, 2026 – September 30, 2026)
*The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
Disclaimer: The September 2026 YMI Banking Industry Ranking is measured and evaluated based on social discussion data from 17 tracked banks, including: HDBANK, VIKKI, TECHCOMBANK, TPBANK, VPBANK, MBBANK, LPBANK, ACB, SACOMBANK, MSB, VIETCOMBANK, BIDV, VIB, VIETINBANK, OCB, SEABANK, EXIMBANK.
YMI Ranking – Brand of the Month 9.2026 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in September 2026
In September 2026, the Beer sector recorded 1.53M total mentions, an increase of 190.47% compared to the previous month. The top 5 leading brands on the YMI Beer ranking include: Heineken, Tiger, Larue, Bia 333, and Bia Saigon.
Heineken rose 4 spots to the 1st position on the YMI Brand Ranking for September 2026 in the Beer sector. The brand organized the music festival “The World of Heineken” in Ho Chi Minh City from September 11 to 13, featuring Charlie Puth, HIEUTHUHAI, and SOOBIN, along with experiential zones for F1, UEFA Champions League, and Pickleball. Heineken also secured the sponsorship of “Heineken Pickleball World Cup 2026” broadcast on FPT Play with the message “Từ Fan Thành Bạn”, while launching a minigame to hunt for Starzone tickets and a campaign to protect water resources with content creator An Đen. During the month, Heineken recorded Total mentions increasing by 2449.18%, Brand mentions increasing by 6677.43%, and Audience Scale increasing by 417.41%.
Tiger ranked 2nd on the YMI Brand Ranking for September 2026 in the Beer sector. The brand organized the event “Đại Tiệc Tiger Crystal” in Da Nang from September 1 to 5, combining a -1°C cold-zone experience and the activity “Bật Tung Sảng Khoái”. Tiger also deployed the program “It’s Tiger Time”, introducing the limited-edition Tủ Lạnh Sảng Khoái and a minigame offering in-home parties, while promoting the product Tiger Êm Mới through food KOLs and online communities. During the month, Tiger recorded Total mentions increasing by 20.69%, Brand mentions increasing by 74.99%, and Audience Scale increasing by 31.49%.
Larue ranked 3rd on the YMI Brand Ranking for September 2026 in the Beer sector. The brand organized the event launching “Larue Gold Này Tươi” in Đồng Nai from September 18 to 19, with experiential activities and a minigame. Larue also deployed the UGC minigame “Có Mồi Ngon, Có Larue Gold” on local fanpages and teased the festival “Larue – Khoảnh Khắc Vàng” in Buôn Ma Thuột in early October. During the month, Larue recorded Total mentions increasing by 82.9%, Brand mentions increasing by 150.67%, and Audience Scale increasing by 59.65%.
Bia 333 rose 3 spots to the 4th position on the YMI Brand Ranking for September 2026 in the Beer sector. The brand introduced the program “Chất Vượt Thời Club” with four brand ambassadors and an AI image creation experience on Zalo OA. In addition, Bia 333 promoted 333 Pilsner through a promotional program with cap-opening lucky draws and community page content, while communicating the positioning “Di sản nguyên bản song hành cùng thời đại” for 333 Nguyên Bản and 333 Pilsner. During the month, Bia 333 recorded Total mentions increasing by 163.25%, Brand mentions increasing by 148.04%, and Audience Scale increasing by 63.6%.
Bia Saigon ranked 5th on the YMI Brand Ranking for September 2026 in the Beer sector. The brand deployed the campaign “Kết Triệu Con Tim” with a giant TIFO flag supporting the Vietnam national team and a minigame for fans. In addition, Bia Saigon organized the music festival series “Trạm Chill Fest” in Nha Trang and Cần Thơ with young artists, and launched Saigon Lager 250ml with the message “Gọn Tiệc Vui – Trọn Khoảnh Khắc” and promotional activities on TikTok and Facebook. During the month, Bia Saigon recorded Total mentions decreasing by 81.08%, Brand mentions decreasing by 64.25%, and Audience Scale decreasing by 80.89%.
Explore the Beer brand ranking on social media in September 2026
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in September 2026
In September 2026, the Powdered Milk sector recorded 1.69M total mentions, a decline of 5.14% compared to the previous month. The top 5 leading brands on the YMI Powdered Milk ranking include: NAN, Similac, Aptamil, Hikid, and a2 Milk.
NAN maintained its leading position on the YMI Brand Ranking for September 2026 in the Powdered Milk sector. The brand deployed the program “Hành Trình Mẹ Tiên Phong Kiểm Chứng Chất Lượng” with the experiential event “Phòng Lab Thụy Sĩ” and a livestream with MC Khánh Vy and MC Bảo Trâm. In addition, NAN promoted the program “Tạo Thói Quen Chăm Con PRO” for NAN Supreme Pro 3 through expert content, mother KOLs, and a minigame, and partnered with KidsPlaza on a minigame promoting NAN InfiniPro A2. During the month, NAN recorded Total mentions decreasing by 24.7%, Brand mentions decreasing by 22.79%, and Audience Scale increasing by 5.25%.
Similac rose 1 spot to the 2nd position on the YMI Brand Ranking for September 2026 in the Powdered Milk sector. The brand deployed the TikTok campaign “Giảm Ngày Bệnh, Tăng Ngày Vui” with the effect “Lưu Bút Muôn Màu Ngày Vui” and family KOLs. In addition, Similac promoted Similac 5G through reviews from influential mothers and a minigame in mother communities, while partnering with Con Cưng on the program “Mega Sale Tháng 9”. During the month, Similac recorded Total mentions decreasing by 5.85%, Brand mentions decreasing by 3.08%, and Audience Scale decreasing by 16.21%.
Aptamil ranked 3rd on the YMI Brand Ranking for September 2026 in the Powdered Milk sector. The brand deployed the program “Khởi Đầu Plan A Cho Trẻ Sinh Mổ” for Aptamil KID CESARBIOTIK with the Hội Mom Plan A community and family KOLs. In addition, Aptamil organized a series of minigames in mother communities to promote Aptamil’s nutritional formula and partnered with AVAKids on a livestream prenatal seminar with Dr. Trần Văn Công. During the month, Aptamil recorded Total mentions decreasing by 4.17%, Brand mentions decreasing by 31.22%, and Audience Scale increasing by 3.33%.
Hikid rose 12 spots to the 4th position on the YMI Brand Ranking for September 2026 in the Powdered Milk sector. The brand deployed the program “Hikid Moonfest 2026 – Vươn Cao Đón Trăng” at mother-and-baby retail chains with check-in booths, a minigame, and a discount livestream. In addition, Hikid launched the UGC activity “Tái Sinh Lon Cũ – Vươn Cao Đón Trăng”, encouraging families to recycle milk cans into Mid-Autumn lanterns, and organized the minigame “Mở Bánh Trung Thu – Tìm Đúng Trợ Thủ Vươn Cao” on its fanpage. During the month, Hikid recorded Total mentions increasing by 312.5%, Brand mentions increasing by 926.25%, and Audience Scale increasing by 23.89%.
a2 Milk ranked 5th on the YMI Brand Ranking for September 2026 in the Powdered Milk sector. The brand deployed the program “Bụng Êm Tự Do Mừng Đại Lễ”, promoting the message “Số 1 Đạm A2” through KOLs and mother communities. In addition, a2 Milk introduced the gift set a2 Blooming for the Platinum/Gentle Gold line at mother-and-baby retail chains, and promoted a2 Organic and a2 Immune through lifestyle KOL reviews.
Explore the Powdered Milk brand ranking on social media in September 2026
3. YMI Ranking – Top 5 Banking Brands on Social Media in September 2026
In September 2026, the Banking sector recorded 1.12M total mentions, a decline of 8.54% compared to the previous month. The top 5 leading brands on the YMI Banking ranking include: HDBANK, VIKKI, TECHCOMBANK, TPBANK, and VPBANK.
HDBANK rose 1 spot to the 1st position on the YMI Brand Ranking for September 2026 in the Banking sector. The brand carried out the sponsorship of “Miss World 2026” in Nha Trang on September 5, combining communication activities for HDBank Priority. In addition, HDBANK deployed the program “Tiết Kiệm Tỷ Phú – Hè Vàng Đại Cát” with a lucky draw for gold and the livestream series “Chạm Nhịp Số – Chốt Quà Đỉnh”. The brand also communicated its achievements at the “Euromoney Awards 2026” and promoted the race “HDBank Green Marathon”. During the month, HDBANK recorded Total mentions increasing by 134.32%, Brand mentions increasing by 329.96%, and Audience Scale increasing by 7.18%.
VIKKI ranked 2nd on the YMI Brand Ranking for September 2026 in the Banking sector. The brand deployed the program “Tiết Kiệm Vikki – Trúng Bóng Vàng” through the livestream “Giờ Vàng Siêu Lãi – Giải Vàng Trao Tay” with artists from IDECAF and the character Cô Tấm Vikki. In addition, VIKKI introduced Tiết Kiệm GenV Future and Loa Thần Tài Vikki for young customers and household businesses, served as co-sponsor of “Miss World 2026”, and carried out brand communication activities. During the month, VIKKI recorded Total mentions decreasing by 22.42%, Brand mentions decreasing by 9.98%, and Audience Scale decreasing by 5.64%.
TECHCOMBANK maintained the 3rd position on the YMI Brand Ranking for September 2026 in the Banking sector. The brand joined as Co-Investor of the program “Anh Trai Vượt Ngàn Chông Gai 2026”, increasing its presence through performance content on TikTok, Facebook, and YouTube. In addition, TECHCOMBANK promoted the race “TECHCOMBANK Hanoi International Marathon” season 5 through a minigame offering BIBs with partners, organized the event “TECHCOMBANK Investment Summit 2026”, and rolled out the brand content “Human of Greatness”. During the month, TECHCOMBANK recorded Total mentions decreasing by 35.24%, Brand mentions decreasing by 26.45%, and Audience Scale decreasing by 41.05%.
TPBANK rose 1 spot to the 4th position on the YMI Brand Ranking for September 2026 in the Banking sector. The brand partnered as Diamond Sponsor of the program “Tinh Hà ‘Say Hi’”, promoting App TPBank with the message “2000 tiện ích Đỉnh, sống Đỉnh” through the program, livestream series for ticket hunting, minigame, and in-app incentives. In addition, TPBANK promoted experience reviews under “Lý do yêu App TPBank” on social media, with a chance to receive companion benefits for the music event “Tinh Hà ‘Say Hi’”. During the month, TPBANK recorded Total mentions decreasing by 9.17%, Brand mentions decreasing by 15.06%, and Audience Scale increasing by 33.38%.
VPBANK ranked 5th on the YMI Brand Ranking for September 2026 in the Banking sector. The brand deployed an exclusive benefits program to secure tickets for “BIGBANG 2026-2027 World Tour ‘XX: COSMOS’ In Hanoi” through transaction point accumulation on the VPBank NEO app, along with the minigame “Trả Lời Đúng – Trúng Quà Khủng Cùng VPBank NEO”. In addition, VPBANK organized the livestream “An Tâm Sổ Sách, An Tâm Vận Hành” to provide financial advice for household businesses, and promoted VPBank Z JCB card offers and minigame programs across its fanpage system. During the month, VPBANK recorded Total mentions decreasing by 30.69%, Brand mentions decreasing by 12.17%, and Audience Scale decreasing by 45.8%.
Explore the Banking brand ranking on social media in September 2026
4. YMI Ranking – Top 5 Insurance Brands on Social Media in September 2026
In September 2026, the Insurance sector recorded 217.94K total mentions, an increase of 0.75% compared to the previous month. The top 5 leading brands on the YMI Insurance ranking include: Prudential, FWD, Daiichi Life, Manulife, and AIA.
Prudential rose 4 spots to the 1st position on the YMI Brand Ranking for September 2026 in the Insurance sector. The brand launched the insurance product PRUKhỏe Linh Hoạt and deployed the program “Lan Tỏa Bảo Vệ Cùng PRUKhỏe Linh Hoạt”, combining a minigame and the content “Khỏe Chủ Động”. In addition, Prudential organized the family day “Cùng Con Gìn Giữ Điều Quý Giá” in Hanoi from September 12 to 13, and ran a Mid-Autumn-themed minigame allowing users to create personalized cards with AI on its fanpage. During the month, Prudential recorded Total mentions increasing by 325.63%, Brand mentions increasing by 472.03%, and Audience Scale decreasing by 8.12%.
FWD ranked 2nd on the YMI Brand Ranking for September 2026 in the Insurance sector. The brand organized the event “Có Gì, Hỏi Ép Cam” in Ho Chi Minh City from September 19 to 20, celebrating its 10th anniversary with the AI mascot Ép Cam, artist Sơn.K, and KOLs. In addition, FWD deployed the minigame “Thử Tài Dự Đoán Ép Cam”, produced the video series “Trụ Cột Đổi Vai”, and carried out the CSR activity “Vạn Dặm Gắn Kết – Trao Gửi Yêu Thương” with VIETCOMBANK. During the month, FWD recorded Total mentions decreasing by 41.54%, Brand mentions decreasing by 49.81%, and Audience Scale decreasing by 2.52%.
Daiichi Life rose 1 spot to the 3rd position on the YMI Brand Ranking for September 2026 in the Insurance sector. The brand deployed the challenge “Cung Đường Yêu Thương 2026” from September 1 to 25, accumulating activity kilometers linked to charitable activities. In addition, Daiichi Life supported the event “Giao lưu Văn hóa – Thương mại Việt Nam – Nhật Bản 2026” in Cần Thơ and organized a Mid-Autumn-themed minigame on the Daiichi Connect app. During the month, Daiichi Life recorded Total mentions increasing by 12.68%, Brand mentions increasing by 23.01%, and Audience Scale decreasing by 2.73%.
Manulife ranked 4th on the YMI Brand Ranking for September 2026 in the Insurance sector. The brand continued communicating the results of the “Manulife Asia Care Survey 2026” on health, financial, and quality-of-life trends, combined with an interactive activity with gifts. In addition, Manulife organized the Mid-Autumn-themed minigame “Tìm Từ Khóa Mùa Đoàn Viên” on its fanpage, launched the series “M-Talk”, and communicated Vietnam – Canada external relations activities. During the month, Manulife recorded Total mentions decreasing by 10.55%, Brand mentions decreasing by 17.76%, and Audience Scale increasing by 6.05%.
AIA rose 1 spot to the 5th position on the YMI Brand Ranking for September 2026 in the Insurance sector. The brand deployed the campaign “AIA – Vững Tinh Hoa” with a Hybrid Filmmaking TVC combining AI and OOH on buses and LED screens in Ho Chi Minh City. In addition, AIA promoted the program “Trường Học Lành Mạnh Nhất AIA” season 4 through a minigame on building healthy habits and communicated recruitment branding via the AIA Exchange system. During the month, AIA recorded Total mentions decreasing by 11.54%, Brand mentions decreasing by 1.28%, and Audience Scale decreasing by 13.21%.
Explore the Insurance brand ranking on social media in September 2026
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Stay tuned for the update of the YMI Brand of the Month T10.2026 with YouNet Media.
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