Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – July 2026, brought to you by YouNet Media.
In July 2026, the vibrant summer atmosphere along with sports events such as the World Cup, entertainment shows, and community activities prompted brands to deploy diverse interactive activities such as minigames, livestreams, events, promotional programs, and CSR campaigns. How did the YMI Brand Ranking for July 2026 record fluctuations within each industry?
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in July 2026
Tiger, NAN, TECHCOMBANK, and FWD spearheaded the YMI ranking social media ranking in July 2026, representing the vibrant industries of Beer, Powdered Milk, Banking, and Insurance.
- The Beer industry in July 2026 recorded 1.12M total mentions, a decline of 18.88% compared to the previous month. Tiger rose to the top thanks to the “Đại tiệc Tiger Crystal – Bật Tung Sảng Khoái” event series and an interactive session with actor Thái Vũ. Heineken and Budweiser tied for 2nd place: Heineken with the “Từ Fan Thành Bạn” campaign and the “Heineken FanStation” event series, Budweiser surging 10 spots with the World Cup Final Watch Party and a series of prediction minigames. Bivina kept #4 with the “Hương Vị Biển Cả Mùa 2” program and a minigame with Bùi Công Nam. Larue ranked #5 with the promotional program “Hè Khui Larue, Săn Quà Cùng Chiến Hữu“.
- The Powdered Milk industry in July 2026 recorded 1.68M total mentions, a decline of 32.55% compared to the previous month. NAN maintained its #1 position through the campaign “Hội Mẹ Tiên Phong” and the minigame “Thử Tài Mẹ Tiên Phong Tìm Đủ Thông Tin – Kiểm Chứng Niềm Tin“. Aptamil held #2 with the offline event “Vũ Trụ Dưỡng Chất One Aptamil – Hè Vững Vàng, Sẵn Sàng Khám Phá” and the minigame “Đoán Ý Gấu Vững Vàng – Rinh Quà Dễ Dàng“. HiPP Organic Combiotic ranked #3 thanks to a livestream series on partner channels. Similac ranked #4 with a TikTok campaign for two product lines. Abbott Grow rose 1 spot to #5 with the campaign “The Height Project – Vươn Tầm Cao Mới, Vững Bước Tương Lai“.
- The Banking industry in July 2026 recorded 1.19M total mentions, an increase of 67.74% compared to the previous month. TECHCOMBANK led the rankings thanks to its partnership with the show “Anh Trai Vượt Ngàn Chông Gai 2026” and the U-Point minigame. TPBANK jumped 8 spots to #2 with diamond sponsorship of the show “Tinh Hà Say Hi“. BIDV climbed 2 spots to #3 with the program “Summer Goal – Sút Bóng Khui Quà Ngẫu Nhiên” and CSR activities. VIKKI ranked #4 with the program “Tiết Kiệm VIKKI – Trúng Ngựa Vàng Ký” and a livestream series. MSB rose 3 spots to #5 with a TikTok contest and a series of minigames.
- The Insurance sector in July 2026 recorded 258.7K total mentions, an increase of 4.54% compared to the previous month. FWD maintained its top position thanks to the series “Tếu Lên Trình” and a crossword minigame. Prudential rose 1 spot to #2 with the campaign “Điều Quý Giá” and a series of minigames. Manulife ranked #3 with a series of minigames and the podcast “Tiền Về Nơi Đâu?“. Dai-ichi Life jumped 3 spots to #4 thanks to its partnership with the Vietnam-Japan Cultural Festival. AIA ranked #5 with the summer camp “Chân Sút Nhí 2026” and the contest “AIA Healthy School“.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in July 2026: TOP 5 brands from 4 industries with effective activity on social media in July 2026 (1/7/2026 – 31/7/2026)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
* Disclaimer: The July 2026 YMI Banking Industry Ranking is measured and evaluated based on social discussion data from 17 tracked banks, including: TECHCOMBANK, TPBANK, BIDV, VIKKI, MSB, HDBANK, VPBANK, MBBANK, ACB, VIETINBANK, VIETCOMBANK, OCB, LPBANK, VIB, SEABANK, SACOMBANK, EXIMBANK.
YMI Ranking – Brand of the Month 7.2026 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in July 2026
In July 2026, the Beer industry recorded 1.12M total mentions, a decline of 18.88% month-over-month. The top 5 leading brands on the YMI Beer industry ranking comprised Tiger, Heineken, Budweiser, Bivina, and Larue.
Tiger rose to the top spot on the YMI Brand Ranking for July 2026 in the Beer sector, climbing 4 positions from the previous month. The brand organized the “Đại tiệc Tiger Crystal – Bật Tung Sảng Khoái” event series in Can Tho, featuring a deep cold space at -1°C, multi-level bar, and the “Cú nhảy tự do” experience alongside singers Bùi Công Nam, (S)TRONG Trọng Hiếu, Kay Trần. Additionally, comedian Thái Vũ (FAPtv group) participated in a livestream to promote the Tiger Êm Mới product, attracting high engagement. During the month, Tiger recorded Total mentions increasing by 100.92%, Brand mentions surging by 273.43%, and Audience Scale expanding by 64.92%.
Heineken and Budweiser tied for 2nd place on the YMI Brand Ranking for July 2026 in the Beer sector. Heineken continued the “Từ Fan Thành Bạn” campaign linked to the World Cup, deploying the minigame “Chia Sẻ Khoảnh Khắc Từ Fan Bóng Đá Thành Bạn” on TikTok and Facebook, along with the offline “Heineken FanStation” event series at multiple locations. Heineken also supported the journey “Từ Fan Thành Bạn” also took a CR7 fan to the US, facilitated by TikToker Do Kim Phuc. Heineken recorded Total mentions decreasing by 26.44%, Brand mentions decreasing by 12.61%, and Audience Scale decreasing by 46.88%.
Budweiser surged 10 spots to 2nd place on the YMI Brand Ranking for July 2026 in the Beer sector, marking an impressive leap. The brand organized the Budweiser Watch Party for the FIFA World Cup 2026 Final at The Gangs Central (HCMC), attracting a large crowd with performances from Da LAB and SU BROTHERS BAND. Furthermore, a series of minigames “Đoán Đội Thắng Bán Kết“, “Đoán Đội Vào Chung Kết“, “Đoán Đội Vô Địch” were deployed on major entertainment communities like Yeah1 Entertainment, Tuyền Văn Hoá, On Sports, Ghiền Bóng Đá, generating substantial interaction. During the month, Budweiser recorded Total mentions soaring by 2802.76%, Brand mentions skyrocketing by 10856.37%, and Audience Scale expanding by 623.88%.
Bivina held 4th place on the YMI Brand Ranking for July 2026 in the Beer sector. The brand launched the minigame “Cùng Bùi Công Nam, Khoe Tiếng Nói Vững Vàng, Trúng Quà Hấp Dẫn” encouraging users to share positive life moments. The television program “Hương Vị Biển Cả Mùa 2” sponsored by Bivina aired, featuring travel bloggers Khoai Lang Thang and Vĩnh Thích Ăn Ngon, along with a theme song composed by Bùi Công Nam. The music and experience event series “Vững Tin Tới Bến” also took place in July with various activities. Bivina recorded Total mentions decreasing by 48.78%, Brand mentions decreasing by 36.77%, and Audience Scale decreasing by 51.91%.
Larue ranked 5th on the YMI Brand Ranking for July 2026 in the Beer sector, dropping 3 spots from the previous month. The brand continued the promotional program “Hè Khui Larue, Săn Quà Cùng Chiến Hữu” – a cap-opening instant-win activity in the Mekong Delta region and Da Nang. The creative contest “Tự Hào Hương Vị Văn Hóa Ẩm Thực Đà Nẵng” organized by Larue in collaboration with the Da Nang Department of Culture, Sports and Tourism concluded, receiving hundreds of entries and honoring winning authors. Larue recorded Total mentions decreasing by 77.23%, Brand mentions decreasing by 60.02%, and Audience Scale decreasing by 70.79%.
Explore the Beer brand ranking on social media in July 2026
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in July 2026
In July 2026, the Powdered Milk sector recorded 1.68M discussions, a decline of 32.55% month-over-month. The top 5 leading brands on the YMI Powdered Milk industry ranking include: NAN, Aptamil, HiPP Organic Combiotic, Similac, and Abbott Grow.
NAN outstandingly retained its leading position on the YMI Brand Ranking for July 2026 in the Powdered Milk sector. The brand deployed the campaign “Hội Mẹ Tiên Phong” accompanying NAN INFINIPRO A2 (Stage 3), emphasizing the message “Chuẩn Mực Mới – Niềm Tin Được Kiểm Chứng“. NAN organized the minigame “Thử Tài Mẹ Tiên Phong Tìm Đủ Thông Tin – Kiểm Chứng Niềm Tin” to promote the NAN INFINIPRO A2 (Stage 3) line, driving interaction through packaging information verification. NAN maintained multi-platform discussions through expert content from doctors and experience-sharing in mom communities, focusing on the benefits of the NAN Supreme Pro 3 line to support gentle digestion, strong immunity, and prevent allergies. During the month, NAN recorded Total mentions decreasing by 20.95%, Brand mentions decreasing by 35.41%, and Audience Scale decreasing by 4.55%.
Aptamil firmly secured the 2nd position on the YMI Brand Ranking for July 2026 in the Powdered Milk sector. The brand organized the offline event “Vũ Trụ Dưỡng Chất One Aptamil – Hè Vững Vàng, Sẵn Sàng Khám Phá” in Hanoi and HCMC, with free 1:1 consultations with nutrition experts. The event recorded positive engagement thanks to the participation of prominent mom KOLs. Aptamil held the minigame “Đoán ý Gấu Vững Vàng – Rinh quà dễ dàng” to attract discussions and promote the event, encouraging user-generated content to spread the message “Hệ vững vàng, sẵn sàng khôn lớn“. Aptamil recorded Total mentions decreasing by 56.89%, Brand mentions decreasing by 60.36%, and Audience Scale decreasing by 15.45%.
HiPP Organic Combiotic ranked 3rd place on the YMI Brand Ranking for July 2026 in the Powdered Milk sector. The brand deployed a livestream series on partner Mẹ và Bé’s fanpages, combining live consultation, exclusive promo codes, and interactive minigames to boost sales for the HiPP Organic Combiotic product line. HiPP Organic Combiotic attracted significant positive discussions recorded from mom communities sharing experiences, focusing on core benefits such as digestive health, immunity enhancement, and comprehensive development. HiPP Organic Combiotic recorded Total mentions decreasing by 25.35%, Brand mentions decreasing by 3.61%, and Audience Scale increasing by 23.98%.
Similac ranked 4th on the YMI Brand Ranking for July 2026 in the Powdered Milk sector, dropping 1 spot from the previous month. The brand intensified TikTok promotion for two product lines: Similac Total Protection 2+ and Similac 5G through a campaign with hashtag #similac5g and gift-giving activities. High engagement was recorded from family KOLs/TikTokers such as Gia Đình Dino, especially through video reviews and challenges that generated strong viral effects. Similac recorded Total mentions decreasing by 28.76%, Brand mentions decreasing by 42.17%, and Audience Scale decreasing by 65.95%.
Abbott Grow rose 1 spot to 5th place on the YMI Brand Ranking for July 2026 in the Powdered Milk sector. The brand launched communication activities on its fanpage for the 25th anniversary in Vietnam, inviting users to comment for early access to the VIP Showroom experience. Abbott Grow activated the campaign “The Height Project – Vươn Tầm Cao Mới, Vững Bước Tương Lai” through a brand identity refresh on the fanpage, increasing coverage via news and entertainment sites, including Kenh14, Theanh28 and KOL networks. Abbott Grow recorded Total mentions decreasing by 9.47%, Brand mentions decreasing by 1.5%, and Audience Scale decreasing by 22.42%.
Explore the Powdered Milk brand ranking on social media in July 2026
3. YMI Ranking – Top 5 Banking Brands on Social Media in July 2026
In July 2026, the Banking sector recorded 1.19M discussions, an increase of 67.74% month-over-month. The top 5 leading brands on the YMI Banking leaderboard comprise: TECHCOMBANK, TPBANK, BIDV, VIKKI, and MSB.
TECHCOMBANK led the YMI Brand Ranking for July 2026 in the Banking sector. The brand continued as a co-investor of the reality show “Anh Trai Vượt Ngàn Chông Gai 2026” produced by YeaH1. Episodes in July 2026 generated significant discussion, with engagement from fan communities of the 34 contestants. TECHCOMBANK launched the minigame “Tích U-Point Liền Tay – Đổi Ngay Quà Cực Đã” with a point redemption mechanism at the TECHCOMBANK OneU Peak Day event, offering exclusive ATVNCG merchandise and Meet & Greet tickets with Anh Tài Cheng. The bank also partnered with VTV to broadcast the FIFA World Cup 2026 and organized the Soundcheck for Performance 3.
TPBANK jumped 8 spots to 2nd place on the YMI Brand Ranking for July 2026 in the Banking sector. The bank was the Diamond Sponsor of the music show “Tinh Hà Say Hi” owned by DatVietVAC Group Holdings, promoting the TPBANK App – 2.000+ Tiện Ích Đỉnh. Episodes in July 2026 attracted significant discussion from the fan community of the 24 contestants. TPBANK promoted financial products within the TPBANK App integrated with the show: opening an international card or making savings deposits earned fans voting rights for their favorite artists. TPBANK recorded Total mentions increasing by 572.58%, Brand mentions surging by 743.04%, and Audience Scale expanding by 50.13%.
BIDV climbed 2 spots to 3rd place on the YMI Brand Ranking for July 2026 in the Banking sector. The bank played a strategic role in the show “The Moneyverse 2026“, which in July announced casting results with 7 teams advancing to the National Quarterfinals. BIDV launched the program “Summer Goal – Sút Bóng Khui Quà Ngẫu Nhiên” integrated on BIDV SmartBanking, with total prizes nearly 2 billion VND. The brand also conducted strong CSR activities with “BIDV Sẻ Chia Hơi Ấm” supporting Lai Chau residents affected by floods, and partnered with the 2026 Peace Festival in Quang Tri. BIDV recorded Total mentions increasing by 285.18%, Brand mentions growing by 537.9%, and Audience Scale decreasing by 29.14%.
VIKKI ranked 4th on the YMI Brand Ranking for July 2026 in the Banking sector, dropping 3 spots from the previous month. The brand deployed the program “Tiết Kiệm VIKKI – Trúng Ngựa Vàng Ký” with a Mega Livestream “Gala Cười Vàng Ký” on July 7 featuring artists Quốc Thịnh, Lê Minh Ngọc, Hạ Nắng, combined with a lucky draw for a special prize of 10 SJC 999.9 gold bars. VIKKI organized the livestream “Gặp Nhau Giờ Vàng” in collaboration with IDECAF, introducing products and giving away gifts. The brand also launched the minigame “Selfie Cùng Vikki – Tỏa Sáng Cùng Đội Nhà” and became the official bank in Vietnam for ASEAN United FC (AUFC). VIKKI recorded Total mentions decreasing by 8.8%, Brand mentions decreasing by 15.45%, and Audience Scale increasing by 6.31%.
MSB rose 3 spots to 5th place on the YMI Brand Ranking for July 2026 in the Banking sector. The bank launched the TikTok contest “Di Sản Khu Tôi Sống” attracting users to create videos about their locality, with prizes including UrBox vouchers. MSB organized the minigame “Lan tỏa Tạp chí Di sản – Rinh Voucher & Card bo góc” encouraging users to check in at MSB Billboards in HCMC and Hanoi. Additionally, a series of interactive minigames “Bắt Đúng Hình – Rinh Suất Fansign Độc Quyền” and “Check-In Xịn Xò – Rinh Quà Độc Quyền Từ Quang Hùng MasterD!” offered fans of Quang Hùng MasterD opportunities to attend Meet & Greet and Fansign events. MSB recorded Total mentions increasing by 182.57%, Brand mentions surging by 171.11%, and Audience Scale expanding by 135.14%.
Explore the Banking brand ranking on social media in July 2026
4. YMI Ranking – Top 5 Insurance Brands on Social Media in July 2026
In July 2026, the Insurance sector recorded 258.7K discussions, an increase of 4.54% month-over-month. The top 5 leading brands on the YMI Insurance leaderboard consist of: FWD, Prudential, Manulife, Dai-ichi Life, and AIA.
FWD maintained its top position on the YMI Brand Ranking for July 2026 in the Insurance sector. The brand continued the series “Tếu Lên Trình” in collaboration with Saigon Tếu, releasing Episode 2 “Bảo Hiểm Tuổi Thơ” with Phương Nam and Episode 3 “Bảo Hiểm Không Hiểm Như Bạn Nghĩ” with Uy Lê. FWD organized a series of minigames for episodes 2 and 3, inviting users to share their perspectives, with prizes of 100 Got It E-Vouchers and 25 other prizes. Additionally, the minigame “Từ Điển Bảo Hiểm: Điền Ô Chữ Đúng – Trúng Quà Xịn!” promoted life insurance products, attracting participants to solve crosswords. FWD recorded Total mentions increasing by 70.12%, Brand mentions surging by 83.91%, and Audience Scale decreasing by 36.39%.
Prudential rose 1 spot to 2nd place on the YMI Brand Ranking for July 2026 in the Insurance sector. The brand launched the campaign “Điều Quý Giá” across three phases: Teasing – Launch – Activation, starting with curiosity-driven activities featuring “red boxes” at iconic locations and street interviews, followed by a light show at Marina Central Tower, combined with minigames and check-in activities. Prudential organized a series of 4 minigames in July including “Chia Sẻ Điều Quý Giá”, Check-in Marina, “Chứng Minh Điều Quý Giá Số #1”, and Guess the new product name, with prizes of UrBox vouchers, blind boxes, and cash prizes. The brand was honored at the Insurance Asia Awards 2026 with two prestigious awards: “International Life Insurer of the Year” for the 7th consecutive year and “New Insurance Product of the Year” for the 4th time. Prudential recorded Total mentions decreasing by 22.06%, Brand mentions decreasing by 16.24%, and Audience Scale decreasing by 52.58%.
Manulife ranked 3rd on the YMI Brand Ranking for July 2026 in the Insurance sector, dropping 1 spot from the previous month. The brand organized a series of 3 minigames on its fanpage including “Điền Từ Khóa Đúng”, “Emoji Đang Thể Hiện Điều Gì?”, and “Xếp Chữ Đúng – Đoán Tên Hay”, introducing the Xanh Phú Quý and Xanh Ước Mơ products, with E-vouchers and physical gifts. Manulife launched the podcast “Tiền Về Nơi Đâu?” in collaboration with KOL Nam-Phương Oxford (Manulife Investment Fund), sharing insights on stock and forex trading. The recruitment campaign “Đại Sứ Xanh Phú Quý – Trải Thảm Xanh, Đón Tinh Anh” was also deployed. Manulife recorded Total mentions increasing by 19.79%, Brand mentions growing by 5.63%, and Audience Scale expanding by 2.59%.
Dai-ichi Life jumped 3 spots to 4th place on the YMI Brand Ranking for July 2026 in the Insurance sector. The brand partnered with the 2026 Vietnam-Japan Cultural Festival in Da Nang and was honored as “Top 10 Famous Vietnamese Brands 2026” in the Insurance – Finance sector. Dai-ichi Life continued to demonstrate its long-term commitment in Vietnam through a high-level leadership delegation’s working session with the Ministry of Finance. The brand also organized communication and engagement activities included TikTok content by KOL Dao Duy Hai on maternity insurance and the “Giải Ô Chữ” minigame on the Dai-ichi Connect app. Dai-ichi Life recorded Total mentions increasing by 11.15%, Brand mentions decreasing by 3.93%, and Audience Scale expanding by 14.71%.
AIA ranked 5th on the YMI Brand Ranking for July 2026 in the Insurance sector, dropping 1 spot from the previous month. The brand organized the “Chân Sút Nhí 2026” summer camp in partnership with Tottenham Hotspur FC, sending 30 young talents to Thailand for training. AIA held the “AIA Healthy School” (AHS) contest season 4, with Chu Van An Primary School (Quang Tri) winning the “Healthy Eating Award”. Educational content series “Sống Khỏe Mỗi Ngày cùng AIA” on stroke and “Hiểu Đúng Để An Tâm Hơn” on critical illness benefits were also maintained. AIA recorded Total mentions decreasing by 24.9%, Brand mentions decreasing by 34.07%, and Audience Scale decreasing by 9.34%.
Explore the Insurance brand ranking on social media in July 2026
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Stay tuned for the update of the YMI Brand of the Month T8.2026 with YouNet Media.
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