Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – June 2026, brought to you by YouNet Media.
In June 2026, the vibrant summer atmosphere along with sports events, entertainment, and holidays prompted brands to deploy diverse interactive activities such as minigames, livestreams, events, promotional programs, and community campaigns. How did the YMI Brand Ranking for June 2026 record fluctuations within each industry?
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in June 2026
Heineken, NAN, Vikki, and FWD spearheaded the YMI ranking social media ranking in June 2026, representing the vibrant industries of Beer, Powdered Milk, Banking, and Insurance.
- The Beer industry in June 2026 recorded 1.38M total mentions, a decline of 13.55% compared to the previous month. Heineken maintained its top spot thanks to the “Heineken FanStation” event series and a minigame with Bách Hóa XANH. Larue rose 1 spot to #2 with the promotional program “Hè Khui Larue, Săn Quà Cùng Chiến Hữu” and a creative culinary contest. Tuborg surged 13 spots to #3 with the campaign “Sao Phải Theo Chuẩn” featuring Jay Park and a minigame for K-Pulse tickets. Bivina jumped 6 spots to #4 with the program “Hương Vị Biển Cả” on FPT Play and a series of posts on “Vững Tin Ngày Mai“. Tiger ranked #5, down 3 spots, with the campaign launching “Tiger Êm Mới” and the experience event “Bật Tung Sảng Khoái“.
- The Powdered Milk industry in June 2026 recorded 2.49M total mentions, an increase of 2.73% compared to the previous month. NAN maintained its #1 position through the minigame “Ghép Đúng Dưỡng Chất Vàng – Con Tránh Xa Mẫn Cảm” and content from hot moms and hot families. Aptamil held #2 with a series of minigames in mom communities and the “Aptamil – Number 1 brand in Europe” message. Similac kept #3 with the series “Hỏi Xoáy – Đáp Xoay Cùng Mẹ Sinh Mổ” and posts about Similac Total Protection 2+. Vinamilk Optimum Gold rose 7 spots to #4 with a series of posts about the 6 HMO nutrient blend. Hikid ranked #5, down 1 spot, with the promotional program “Hè Vươn Cao – Hikid Khao Quà Lớn” and the minigame “Khoảnh khắc gia đình“.
- The Banking industry in June 2026 recorded 709.5K total mentions, an increase of 3.77% compared to the previous month. Vikki led the rankings thanks to the program “Tiết kiệm Vikki – Trúng Ngựa Vàng Ký” and the livestream series “Gặp nhau Giờ Vàng“. HDBank ranked #2 with the campaign “Lời cho tương lai” and the music night “Nguồn cảm hứng bất tận – Lời cho tương lai“. OCB rose 8 spots to #3 with the sponsorship of “Osun Fest 2026” and the launch of the podcast “The Morning Talk“. Vietinbank jumped 8 spots to #4 with the partnership on “Say Hi Rực Rỡ” and the introduction of the VWealth platform and V-Family product. BIDV climbed 4 spots to #5 with online gold sales and the partnership on “The Moneyverse 2026“.
- The Insurance sector in June 2026 recorded 247.5K total mentions, a decline of 3.58% compared to the previous month. FWD climbed to the top thanks to the minigame “Phiên Đấu Giá Tương Lai“, the program “3 Lợi ích kinh tế“, and the series “Tếu Lên Trình” with Saigon Tếu. Manulife held #2 with a series of interactive minigames on the fanpage and the recruitment program “Đại sứ Xanh Phú Quý“. Prudential ranked #3 with the Health Talk series and the minigame “Chúc mừng ngày của Cha“. AIA kept #4 with the campaign “Rethink Healthy” and a series of minigames for short film “Nói với Cha”. Chubb Life rose 3 spots to #5 with the children’s day minigame and the campaign “Bảo Hiểm Có Chubb Lo – Dám Sống Đời Tự Do“.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in June 2026: TOP 5 brands from 4 industries with effective activity on social media in June 2026 (1/6/2026 – 30/6/2026)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month 6.2026 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in June 2026
In June 2026, the Beer industry recorded 1.38M total mentions, a decline of 13.55% month-over-month. The top 5 leading brands on the YMI Beer industry ranking comprised Heineken, Larue, Tuborg, Bivina, and Tiger.
Heineken maintained its top spot on the YMI Brand Ranking for June 2026 in the Beer sector. The label continued the “Heineken FanStation” event series – a meeting point for football fans at partner eateries in many provinces including Ho Chi Minh City, Hanoi, Da Nang, Khanh Hoa, Vung Tau, Can Tho, Hai Phong, and Binh Duong. Additionally, Heineken collaborated with Bách Hóa XANH to organize a minigame predicting the winner of the Netherlands – Sweden match, with prizes of Heineken Silver/Tiger beer cases, attracting large engagement through the share-and-tag mechanism. During the month, Heineken recorded Total mentions decreasing by 54.01%, Brand mentions decreasing by 23.46%, and Audience Scale decreasing by 17.41%.
Advancing 1 spot from the prior month, Larue claimed the 2nd position on the YMI Brand Ranking for June 2026 in the Beer sector. The brand continued the promotional program “Hè Khui Larue, Săn Quà Cùng Chiến Hữu” – a cap-opening instant-win activity in the Mekong Delta region and Da Nang. Furthermore, Larue partnered with the Da Nang Department of Culture, Sports and Tourism to organize a creative contest “Tự Hào Hương Vị Văn Hóa Ẩm Thực Đà Nẵng” with a total prize fund of 200 million VND across three categories including painting, photography and video. As a result, Larue recorded Total mentions increasing by 26.72%, Brand mentions surging by 153.85%, and Audience Scale expanding by 23.67%.
Tuborg surged 13 spots to the 3rd position on the YMI Brand Ranking for June 2026 in the Beer sector, marking an impressive leap. The brand launched the campaign “Sao Phải Theo Chuẩn” with music video featuring 24K.Right and brand ambassador Jay Park, conveying a message of breaking free from stereotypes. Simultaneously, Tuborg organized a minigame giving away 50 CAT 5 tickets to see Jay Park at K-Pulse Hanoi on June 6, attracting high engagement from the KPop fan community. During the month, Tuborg recorded Total mentions soaring by 26813.87%, Brand mentions skyrocketing by 90388.35%, and Audience Scale expanding by 14296.32%.
Bivina jumped 6 spots to the 4th position on the YMI Brand Ranking for June 2026 in the Beer sector. The brand deployed the program “Hương Vị Biển Cả” on FPT Play, collaborating with food KOLs Khoai Lang Thang and Vĩnh Thích Ăn Ngon in a content series about sea culture. Besides, a series of posts on the campaign “Vững Tin Ngày Mai” featuring stories of fishermen, engineers, and farmers conveyed a message of resilience. Bivina recorded Total mentions increasing by 621.4%, Brand mentions growing by 9978.14%, and Audience Scale expanding by 630.88%.
Tiger ranked 5th on the YMI Brand Ranking for June 2026 in the Beer sector, dropping 3 spots from the previous month. The brand continued its series of posts in the campaign launching “Tiger Êm Mới” – a new beer line with 4.3% alcohol featuring the message “Vị Êmmm Hậu Đããã“. Simultaneously, Tiger announced the experience event series “Bật Tung Sảng Khoái” for Tiger Crystal in Can Tho, Ho Chi Minh City, and Da Nang with tasting and entertainment activities as well as content of “Tan làm sảng khoái” on the fanpage with high engagement . Tiger recorded Total mentions decreasing by 63.48%, Brand mentions increasing by 0.58%, and Audience Scale decreasing by 56.73%.
Explore the Beer brand ranking on social media in June 2026
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in June 2026
In June 2026, the Powdered Milk sector recorded 2.49M discussions, an increase of 2.73% month-over-month. The top 5 leading brands on the YMI Powdered Milk industry ranking include: NAN, Aptamil, Similac, Vinamilk Optimum Gold, and Hikid.
NAN outstandingly retained its leading position on the YMI Brand Ranking for June 2026 in the Powdered Milk sector. The brand launched the NAN INFINIPRO GROW line with a formula combining A2 milk, HMO, Lysine, Zinc, Calcium, and 17 micronutrients, focusing on benefits for digestion, immunity, and physical development. NAN organized the minigame “Ghép Đúng Dưỡng Chất Vàng – Con Tránh Xa Mẫn Cảm” on the Có Con Vui Thấy Bà! community to promote NAN Supreme Pro 3 line, while maintaining multi-platform discussions through content from hot moms and hot families such as Huyền Trần, Gia Đình Mắt Hí, and Gia đình Shin Leo. During the month, NAN recorded Total mentions increasing by 34.99%, Brand mentions growing by 39%, and Audience Scale expanding by 5.46%.
Aptamil firmly secured the 2nd position on the YMI Brand Ranking for June 2026 in the Powdered Milk sector. The brand intensified the message “Aptamil – Number 1 brand in Europe” through TikTok content on the Aptamil KID channel. Aptamil deployed three consecutive minigames on the mom communities Có Con Vui Thấy Bà! and Hội mẹ tin dùng Apta, with prizes including breast pumps and sterilizers. The brand also maintained its presence on TikTok and Facebook through experience-sharing content about Aptamil Profutura and Aptamil KID. Aptamil recorded Total mentions decreasing by 10.53%, Brand mentions decreasing by 22.3%, and Audience Scale decreasing by 13.59%.
Similac continued to hold the 3rd spot on the YMI Brand Ranking for June 2026 in the Powdered Milk sector. The brand focused on promoting the Similac Total Protection 2+ line through content from creator families, using hashtags #SimilacTotalProtection and #Similac2+Dinhduong5G. Similac launched the series “Hỏi Xoáy – Đáp Xoay Cùng Mẹ Sinh Mổ” to provide information on milk selection criteria for C-section babies, highlighting three ingredients HMOs, BB-12, and Nucleotides. The brand also maintained posts and discussions in communities such as Hội những bà bầu không cô đơn, Hội Các Mẹ Có Bé Dùng Sữa Similac and Nhóm Trao Đổi Kinh Nghiệm Dùng Sữa Similac. Similac recorded Total mentions increasing by 4.5%, Brand mentions decreasing by 1.51%, and Audience Scale expanding by 25.19%.
Vinamilk Optimum Gold rose 7 spots to the 4th position on the YMI Brand Ranking for June 2026 in the Powdered Milk sector. The brand intensified its series of posts and discussions about Optimum Gold in mom communities, focusing on the 6 HMO protein blend, soluble fiber (FOS/GOS), and probiotics (BB-12, LGG) along with digestive benefits for children. Sharing posts from the mom community emphasized healthy digestion benefits. Vinamilk Optimum Gold recorded Total mentions increasing by 255.86%, Brand mentions growing by 145.84%, and Audience Scale expanding by 175.86%.
Hikid ranked 5th on the YMI Brand Ranking for June 2026 in the Powdered Milk sector, dropping 1 spot from the previous month. The brand deployed the promotional program “Hè Vươn Cao – Hikid Khao Quà Lớn“, combined with minigames on dealer fanpages. Hikid organized the minigame “Khoảnh khắc gia đình” on Vietnamese Family Day on the Hikid Vietnam fanpage and dealer system. The brand maintained communication on the ready-to-drink Hikid line with the message “Cao lớn chuẩn Hàn“, focusing on Calcium, Vitamin D, and FOS fiber. Hikid recorded Total mentions decreasing by 28.6%, Brand mentions decreasing by 39.58%, and Audience Scale decreasing by 19.93%.
Explore the Powdered Milk brand ranking on social media in June 2026
3. YMI Ranking – Top 5 Banking Brands on Social Media in June 2026
In June 2026, the Banking sector recorded 709.5K discussions, an increase of 3.77% month-over-month. The top 5 leading brands on the YMI Banking leaderboard comprise: Vikki, HDBank, OCB, Vietinbank, and BIDV.
Vikki led the YMI Brand Ranking for June 2026 in the Banking sector. The brand launched the program “Tiết kiệm Vikki – Trúng Ngựa Vàng Ký” – savings customers receive entry codes for a grand prize of 10 SJC gold bars. Vikki combined a weekly livestream series “Gặp nhau Giờ Vàng” with Merited Artist Chí Trung to promote various digital products in the Vikki app. Additionally, the brand offered International Children’s Day discounts of up to 500,000 VND for VinWonders tickets.
HDBank occupied the 2nd position on the YMI Brand Ranking for June 2026 in the Banking sector. The brand deployed the campaign “Lời cho tương lai” with the music night “Nguồn cảm hứng bất tận – Lời cho tương lai” at Hoa Binh Theater featuring singer Tùng Dương, combined with a minigame sending messages to the future. Meanwhile, the program “Tiết kiệm Tỷ phú – Hè Vàng Đại Cát” offered chances to win 16 SJC gold bars, with total prizes exceeding 18 billion VND, coupled with monthly draws and a livestream for the 2nd draw.
OCB rose 8 spots to the 3rd position on the YMI Brand Ranking for June 2026 in the Banking sector. The brand sponsored the event “Osun Fest 2026” on June 6th, featuring SOOBIN, RHYDER, and HIEUTHUHAI, on the occasion of the bank’s 30th anniversary. OCB launched the podcast series “The Morning Talk” in collaboration with Vietsuccess, with Episode 1 featuring Khoai Lang Thang and Episode 2 with Nguyễn Bá Cảnh Sơn – CEO of Datbike. During the month, OCB recorded Total mentions increasing by 77.81%, Brand mentions growing by 65.89%, and Audience Scale expanding by 11.71%.
Vietinbank jumped 8 spots to the 4th position on the YMI Brand Ranking for June 2026 in the Banking sector. The brand officially partnered with the program “Say Hi Rực Rỡ“, while introducing the VWealth investment platform and V-Family products through a series of promotional posts and registration guides. Vietinbank offered Visa cardholder incentives: a voucher worth up to 200,000 VND for adding VietinBank cards to Apple Pay and completing valid transactions. Vietinbank recorded Total mentions increasing by 195.81%, Brand mentions growing by 131.34%, and Audience Scale expanding by 49.97%.
BIDV climbed 4 spots to the 5th position on the YMI Brand Ranking for June 2026 in the Banking sector. The brand launched online gold sales on the BIDV SmartBanking app, in partnership with Bảo Tín Mạnh Hải, with weights from 0.1 to 10 taels. BIDV officially partnered with the program “The Moneyverse 2026“, which held the National Casting Round in June and selected four teams for the quarter-finals. The brand also promoted a family savings product with the lucky draw activity. BIDV recorded Total mentions increasing by 132.71%, Brand mentions growing by 277.82%, and Audience Scale expanding by 33.33%.
Explore the Banking brand ranking on social media in June 2026
4. YMI Ranking – Top 5 Insurance Brands on Social Media in June 2026
In June 2026, the Insurance sector recorded 247.5K discussions, a decline of 3.58% month-over-month. The top 5 leading brands on the YMI Insurance leaderboard consist of: FWD, Manulife, Prudential, AIA, and Chubb Life.
FWD climbed to the top of the YMI Brand Ranking for June 2026 in the Insurance sector, rising 6 spots from the previous month. The brand deployed the minigame “Phiên Đấu Giá Tương Lai” on International Children’s Day, calling on parents to share the “priceless item” they want to protect for their children. Additionally, the program “3 Lợi ích kinh tế” offered bonuses of up to 20% of the first-year premium and 0% installment via VISA cards. FWD collaborated with Saigon Tếu and Minh Ti in the series “Tếu Lên Trình” focusing on marriage finance, organizing the minigame “Góp Gạo Thổi Cơm Chung – Lên Trình Trụ Cột!” with prizes of 100 Got It E-Vouchers. During the month, FWD recorded Total mentions increasing by 743.51%, Brand mentions soaring by 1062.39%, and Audience Scale expanding by 177.99%.
Manulife firmly retained its 2nd position on the YMI Brand Ranking for June 2026 in the Insurance sector. The brand organized a series of 4 interactive minigames on the fanpage during the month: “Sản phẩm yêu thích“, “Sinh nhật 27 năm“, “Đoán tên chương trình tuyển dụng“, “3 cụm từ về gia đình” on Vietnamese Family Day. The posts attracted high engagement, mainly through share-and-comment mechanisms to win Got It vouchers. Manulife deployed the recruitment program “Đại sứ Xanh Phú Quý” targeting candidates seeking professional career development. The Manulife Investment Fund also organized the minigame “Giải mã thành ngữ” to promote the Manulife Linh Hoạt 365 product. Manulife recorded Total mentions decreasing by 17.76%, Brand mentions decreasing by 8.26%, and Audience Scale decreasing by 17.07%.
Prudential ranked 3rd on the YMI Brand Ranking for June 2026 in the Insurance sector. The brand released Episodes 2 & 3 in the Health Talk series – “Khởi đầu nhỏ, khỏe chủ động“. Prudential organized the minigame “Chúc mừng ngày của Cha” on Father’s Day, with prizes of 35 URBOX E-Vouchers. The brand also launched the product PRUYên Tâm Vui Khoẻ – Comprehensive Package, with a first-year premium of approximately 38,000 VND/day. Prudential recorded Total mentions decreasing by 40.69%, Brand mentions decreasing by 43.01%, and Audience Scale increasing by 33.37%.
AIA maintained its 4th position on the YMI Brand Ranking for June 2026 in the Insurance sector. The brand deployed a series of content on short films from the campaign “Rethink Healthy” combined with the series “Sống Khỏe Mỗi Ngày cùng AIA | 60s Hiểu về Đột quỵ” sharing medical knowledge. AIA organized a series of minigames giving perspectives on the short film “Nói với Cha” and “Cùng Aia Viết Nên Một Cái Kết Trọn Vẹn” for the short film “Mẹ & Con Gái“, with prizes of 10 Got It vouchers. AIA recorded Total mentions increasing by 30.86%, Brand mentions growing by 31.01%, and Audience Scale expanding by 4.94%.
Chubb Life rose 3 spots to the 5th position on the YMI Brand Ranking for June 2026 in the Insurance sector. The brand organized the minigame “Cùng Chubb Chia Sẻ Khoảnh Khắc Đáng Yêu Của Con” on International Children’s Day June 1st, with 10 lucky prizes each worth a Got It gift voucher of 200,000 VND. Chubb Life deployed the campaign “Bảo Hiểm Có Chubb Lo – Dám Sống Đời Tự Do” to introduce the “Hiểu Bảo vệ” journey, with a message affirming that true freedom comes only when one has a solid foundation – with Chubb acting as a protective shoulder. Chubb Life recorded Total mentions increasing by 161.56%, Brand mentions growing by 141.67%, and Audience Scale expanding by 253.04%.
Explore the Insurance brand ranking on social media in June 2026
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Stay tuned for the update of the YMI Brand of the Month T7.2026 with YouNet Media.
Detailed Information:
- Follow the YMI Brand Ranking 5.2026 here
- Visit the YouNet Media Index ranking website for detailed scores here
- Refer to the meaning of the indicators in YouNet Media Ranking here
