With the addition of LinkedIn, X, Blockdit, and Pantip to its current coverage of 10 platforms: Facebook, YouTube, TikTok, Instagram, E-commerce, Forum, Blog, Reviews, Online News, and Threads. SocialHeat is now ready to support brands in scaling their monitoring and measurement efforts, while helping them expand into Southeast Asian markets.
This is a strategic move that not only increases YouNet Media’s data coverage to meet increasingly diverse analysis needs, but also helps businesses gain a more comprehensive view of users’ discussion journeys across both popular platforms and channels that are gradually playing a more important role in the online discussion landscape in Vietnam and Southeast Asia.
1. LinkedIn: Professional & Career connections
According to LinkedIn, the platform currently has more than 1,3 billion members across over 200 countries and territories worldwide. In Vietnam, data from DataReportal shows that LinkedIn had around 10 million members by the end of 2025.
As one of the platforms that brings together professionals, business leaders, recruiters, senior personnel, and career-focused user groups, LinkedIn is becoming an important space for brands to listen to in-depth discussions about industries, business capabilities, organizational culture, employer branding, and thought leadership.
2. X: Microblogging, Fast news & Current affairs
Although X is not a widely popular platform in Vietnam, it still plays a notable role in the digital media landscape thanks to its strength in real-time updates and discussions. In Vietnam, the platform had 7,34 million users reachable through advertising by the end of 2025.
Globally, X remains among the major social networks, although its scale is no longer as dominant as before. The platform is currently owned by billionaire Elon Musk.
X is characterized by short-form content, fast content spread, and a close connection to news, events, trending topics, personal opinions, and public debates. As a result, X often has a strong influence on shaping discussion flows around current affairs, politics, finance, technology, and social issues.
More importantly, it helps businesses identify early shifts in public opinion, track media developments in real time, and detect signals that may affect brand reputation. This is a foundational data source for media measurement, crisis management, campaign tracking, KOL/KOC analysis, and trend monitoring in both Vietnam and other markets in the region.
From a competitive perspective, Threads can be seen as a platform developed by Meta based on a model similar to X, focusing on text-based content and short, fast-paced exchanges. This shows that X remains an influential model among public discussion platforms, even though its popularity varies across different markets.
3. Blockdit & Pantip: Market-specific platforms in Thailand
Blockdit is a Thai content-based social networking platform designed to encourage the sharing of quality articles, news, and creative content. As a result, Blockdit has become a space that gathers communities of users who enjoy reading, writing, storytelling, and sharing ideas across various formats, including articles, videos, podcasts, and series.
The platform has consistently held a high position among leading news and magazine apps in Thailand, showing its potential in reflecting in-depth discussions around business, finance, technology, lifestyle, and social trends.
Pantip is known as the Reddit of Thailand, where users frequently read, ask questions, share experiences, and discuss a wide range of topics in daily life. Pantip has gradually become a valuable data source for businesses to track the voice of Thai consumers, especially across topics such as product experience, services, travel, finance, technology, and entertainment.
In Thailand, Blockdit and Pantip are two notable local platforms that add important data sources for businesses in the process of monitoring consumer voices across Southeast Asia. The appeal of this market comes from its high level of digitalization, consumer habits closely tied to social media, and the strong presence of online communities. The outlook for opportunities becomes even clearer as Social Commerce in Thailand is projected to reach USD 5,20 billion in 2025, up 18,6% year on year.
As content, communities, and shopping behavior become increasingly intertwined, the ability to collect and analyze data has become essential for brands to keep up with discussion trends, understand customer needs, and identify early signals that may affect reputation.
4. Expanding the data ecosystem & continuously elevating Social Listening capabilities
The addition of LinkedIn, X, Blockdit, and Pantip to its data collection coverage helps YouNet Media expand its Social Listening reach across Vietnam and Southeast Asia, while giving businesses a more comprehensive view of multi-market discussions.
From professional discussions on LinkedIn and real-time signals on X, to local conversations on Blockdit and Pantip, businesses now have more data points to analyze brands, industries, competitors, market trends, consumer insights, and potential media risks.
This also marks the next step in YouNet Media’s expansion, reaffirming its capability to support businesses on their journey to leverage social media data in a more comprehensive, accurate, and in-depth way, not only in Vietnam but also across the region. Currently, YouNet Media provides broad data coverage across 6 key Southeast Asian markets, including Vietnam, Thailand, Indonesia, Malaysia, the Philippines, and Singapore.
=> Contact YouNet Media for consultation on Social Listening.
